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New Rules of the Road for Global Online Marketing Campaigns

News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times. If that wasn't surprising enough, the study also found that resident Indians res  [...]
Posted: Wednesday, March 30th 2011

Mobile & Web Plays Seek US Hispanics

A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -  have just been launched with the intent of targeting the 46-million-strong US Hispanic market. In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe  [...]
Posted: Monday, November 16th 2009

ad:tech Knuckles Down, Cuts Miami Off Roster

ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show. ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009." The letter was signe  [...]
Posted: Monday, November 3rd 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008

Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile

The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012,"   [...]
Posted: Monday, June 23rd 2008

Top Latin America Web Rankings Issued for April

Latin America's internet population grew to nearly 62 million in April, with nearly one-third of users - 19.3 million - in Brazil, according to figures from the comScore World Metrix audience measurement service, MarketingCharts reports. Argentineans spent the longest time online (32.4 hours per month), an  [...]
Posted: Friday, June 6th 2008

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009

Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year. Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th  [...]
Posted: Tuesday, March 18th 2008

Ad Spend to Increase Nearly 7% to $479B in '08

Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts. That forecast growth rate is unchanged from GroupM's   [...]
Posted: Monday, January 28th 2008

QuinceGirl Allies with Terra to Better Target Young Latinas

Considering the size of the Hispanic population, Quinceaneras -- elaborate debut parties for 15-year-old girls -- are increasingly embraced as a cross-border cultural trend with significant ad and revenue-generating potential. In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages, reports MediaBuyer  [...]
Posted: Wednesday, December 19th 2007

US Ad Spend to Grow 3.7% in '08, Up from 2.8% in '07; Global to Grow 7%

Advertising spending in US measured media is expected to increase almost 4 percent in 2008 compared with 2007, when spending is expected to increase 3 percent, according to a new study from GroupM, MarketingCharts reports. Worldwide spending is expected to go up 7 percent in 2008, after an anticipated 6 percent increase in 2007.   [...]
Posted: Wednesday, December 5th 2007

Social Networking's Explosive Growth to Plateau in Five Years

Global active memberships in social networking sites are expected to reach 230 million at the end of 2007 (including multiple memberships by users). Revenues from social-networking services should reach $965 million, growing to $2.4 billion by 2012, according to a new report, writes MarketingCharts. But growth in social networking will plateau worldwide  [...]
Posted: Wednesday, October 24th 2007

comScore Debuts Worldwide Search Market Report, Asian Engines Hot

Some 61 billion online searches were conducted worldwide in August. Google was the top global search property and more than 750 million people age 15 and older -- 95 percent of the world's internet audience -- conducted 61 billion searches (an average of over 80 searches per searcher), according to comScore. comScore's qSearch 2.0 service reported on the top 50 worldwide intern  [...]
Posted: Thursday, October 11th 2007

GroupM Global Ad Forecast: $433B in '07, $462B in '08

Advertising is keeping pace with robust growth in the global economy despite news of debt fatigue, inflation and tighter money, according to GroupM's new global ad forecast entitled "This Year, Next Year," reports MarketingCharts. Global ad revenue is expected to increase 6 percent in 2007 and 7 percent in 2008, but growth in the United States is expected to  [...]
Posted: Tuesday, August 14th 2007

Study Profiles Affluent Brazilians' Media Consumption, Lifestyles

Brazilian elites' attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, MarketingCharts   [...]
Posted: Wednesday, August 1st 2007

Study Profiles Affluent Mexicans' Media Consumption, Lifestyles

Mexican elites' attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, writes   [...]
Posted: Tuesday, July 31st 2007

Fox Buys Spanish, Portuguese Online Ad Firms

Fox International has purchased two online ad networks to flesh out its overseas offerings, reports Variety. Spanish-language ClickDiario and Portuguese-speaking Directa Networks were both bought up by FIC and will both help form a new online ad division. FIC made the purchases to work around regulations that prohibit it from advertising on the websites of cable or satellite competitors.   [...]
Posted: Thursday, July 19th 2007

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

JumpTV Offers 'Ethnic' Programming on Joost

Newly launched web TV site Joost now carries select programming from "ethnic" internet media company JumpTV, reports Reuters. The deal between the two companies will make Spanish-language programming from Colombia, Chile and Peru available on Joost, as well as an Arabic-language comedy. Series from Romania, Russia and elsewhere are   [...]
Posted: Tuesday, March 6th 2007

Online Advertising Growth Curbs Media Price Inflation

Worldwide media-based ad spend is projected by GroupM to increase 6.1 percent, to $367 billion, this year; and marketing services (e.g., PR, direct, promotion, sponsorships) are expected to grow 6.3 percent, to $306 billion. The rapid growth of online advertising, resulting in the expansion of advertising opportunities (the supply side of the equation) is helping to meet marketers' demand - and so keeping media price inflation in check for all advertising worldwide, especially in dev  [...]
Posted: Monday, July 31st 2006