Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 6 | 3 |
| » ad pricing | 1 | 8 |
| » ad selling | 4 | 5 |
| » ad targeting | 4 | 5 |
| » agencies & ad departments | 2 | 7 |
| » alternative marketing | 1 | 8 |
| » Asia/Pacific | 4 | 5 |
| » biz buzz | 3 | 6 |
| » branding | 2 | 7 |
| » campaigns & creatives of note | 3 | 6 |
| » demographics | 3 | 6 |
| » e-commerce | 1 | 8 |
| » entertainment | 1 | 8 |
| » Europe | 5 | 4 |
| » global | 3 | 6 |
| » interviews | 1 | 8 |
| » major brands | 1 | 8 |
| » major players news | 4 | 5 |
| » minorities | 1 | 8 |
| » new and improved | 1 | 8 |
| » online ad market | 2 | 7 |
| » people | 1 | 8 |
| » publishing | 3 | 6 |
| » real estate | 1 | 8 |
| » research & stats | 1 | 8 |
| » search engine marketing | 1 | 8 |
| » signs of what's to come | 3 | 6 |
| » Spanish-speaking | 4 | 5 |
| » text ads | 1 | 8 |
| » top stories | 1 | 8 |
| » user experience | 1 | 8 |
| » viral marketing & social media | 1 | 8 |
- Showing 1 - 9 of 9
Diageo Steps Up Facebook Presence with New Cross-border Deal
Diageo and Facebook have inked an advertising deal in the millions of dollars, according to a report in the Financial Times. Diageo has been using the Facebook platform for advertising for the past year or so, but with this deal it hopes to expand its relationship to emerging markets, such as Brazil, and to develop better information mining techniques for the Facebook community.
[...]
Posted: Monday, September 19th 2011
AP Builds Local LatAm Mobile Offerings
The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include: El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo DÃa (Puerto Rico), El PaÃs (Uruguay), and El Nacional (Venezuela).
AP first entered the international market last year wi [...]
Posted: Friday, March 19th 2010
MySpace CMO Reveals Ad Intentions at ad:tech Miami
In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future.
In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip [...]
Posted: Thursday, June 28th 2007
Terra.com, Revenue Science Team for Behavioral Targeting
Terra.com, the U.S. Hispanic portal of the Terra Networks global internet group, has selected Revenue Science to provide behavioral targeting across its network, the companies announced last week. In addition to the U.S. portal, Terra has a network of 19 country sites in Latin America, the Caribbean and Spain.
[...]
Posted: Monday, July 10th 2006
Microsoft: Web's Largest Advertising Network in Works, Ad Testing Begins
Microsoft today announced that it has begun testing online display advertisements across Microsoft Office Live, Windows Live Mail and MSN Spaces, including ads from global companies Coca-Cola Brazil, JCPenney and Monster Worldwide. "With ad-supported software opportunities, we're able to offer great services at low or no cost for our consumers a [...]
Posted: Wednesday, March 15th 2006
Rich Media Firm Offers Production Off-Shoring
United Virtualities, the makers of rich media advertising elements Shoskeles and Ooqa-Ooqa, announced they are providing rich media creative production for marketers and agencies in its Argentinian offices. Dubbing the offering "South-Sourcing," company founder Mookie Tenembaum points out that the Buenos Aires-based workforce can resize banners quickly, a process th [...]
Posted: Tuesday, April 19th 2005
Google Global Revs Increase Fastest
SearchEngineLowdown points out a BusinessWeek story showing that Google's international revenues are growing much faster than the domestic business. It now accounts for 35 percent of the revenues, up from 29 percent in the same quarter last year. That should increase further with new Europe and Asian distribution deals signed with AOL, Ask Jeeves and Shopping.com.
[...]
Posted: Wednesday, February 2nd 2005
Craig's List Takes on World
Poynter Online points out that online classifieds giant Craig's List expanded into a total of 92 cities, including new urban territories Brisbane, Brussels, Berlin and Des Moines (no, seriously).
[...]
Posted: Monday, January 31st 2005
NetRatings Launches New Hispanic Web Measurement Tool
IAR: NetRatings Debuts Hispanic Web Measurement Service
NetRatings announced Tuesday the availability of its syndicated Hispanic Web measurement service, in a further sign that online marketers want to reach the top U.S. minority group.
NetRatings' new Hispanic measurement panel will consist of 3,600 self-identified Hispanic Internet users selected [...]
Posted: Wednesday, April 2nd 2003
- Showing 1 - 9 of 9