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- Showing 1 - 13 of 13
Mobile & Web Plays Seek US Hispanics
A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -Â have just been launched with the intent of targeting the 46-million-strong US Hispanic market.
In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe [...]
Posted: Monday, November 16th 2009
Carat Revises Global Ad Spend Forecasts
Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March), [...]
Posted: Tuesday, September 2nd 2008
Fans Worldwide Follow Olympics Online
Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.
[...]
Posted: Wednesday, August 20th 2008
Entertainment Drives Mobile Web Growth in BRIC Countries
Entertainment-themed websites are the most popular with mobile internet users in the growing mobile markets of Brazil, Russia, India and China (BRIC), according to Nielsen's latest Mobile Media Marketplace report (PDF), writes MarketingCha [...]
Posted: Wednesday, August 20th 2008
Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth
ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts.
High energy and commodity prices are stoking inflation, [...]
Posted: Tuesday, July 1st 2008
Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile
The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012," [...]
Posted: Monday, June 23rd 2008
Ranks of 'Hyperconnected' Poised to Boom
Some 16 percent of the global information workforce is "Hyperconnected" -- and the 36 percent who are "Increasingly Connected" will likely be joining them soon -- according to a recent study that examined device and application use and used cluster analysis to identify various groupings, MarketingCharts [...]
Posted: Monday, June 9th 2008
Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009
Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year.
Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th [...]
Posted: Tuesday, March 18th 2008
Broadband Access Keeps Expanding, IPTV Deployments Up 179 Percent
The number of people using IPTV increased 179 percent within 12 months (ending 30 June '07), and DSL continues to dominate broadband-access technology, accounting for almost 66 percent of subscribers, according to data from Point Topic.
The DSL Forum announced the worldwide broadband and IPTV statistics at t [...]
Posted: Wednesday, October 10th 2007
JumpTV Offers 'Ethnic' Programming on Joost
Newly launched web TV site Joost now carries select programming from "ethnic" internet media company JumpTV, reports Reuters.
The deal between the two companies will make Spanish-language programming from Colombia, Chile and Peru available on Joost, as well as an Arabic-language comedy. Series from Romania, Russia and elsewhere are [...]
Posted: Tuesday, March 6th 2007
Study: Tech Strengthens Family Ties
A new study finds that although technology now allows families to jam 43 hours worth of activities into a 24-hour day, it also makes communication between family members much easier.
One of the key findings of the study was that technological advances create more hectic lives for online families, but also give them the tools to increase communication with other family members. Seventy percent of respondents said technology helps them stay connected with their family, and half of the [...]
Posted: Thursday, September 28th 2006
Sony Ericsson Launches Music Download Service
Focusing on up-and-coming artists, mobile phone maker Sony Ericsson has launched its own music download service, M-BUZZ.
The M-BUZZ service will initially feature new artists from the Sony/ATV Music label, Reuters reports. The service will use an enhanced version of PlayNow, the current version of which allows users to hear a clip of a r [...]
Posted: Wednesday, September 20th 2006
PwC: Entertainment and Media to Reach $1.8 Trillion, Advertising $521 billion, in 2010
The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6 percent compound annual growth rate (CAGR) to reach $1.8 trillion in 2010, according to the PricewaterhouseCoopers "Global Entertainment and Media Outlook: 2006-2010" report. The internet will remain the fastest-growing advertising medium globally, with a [...]
Posted: Wednesday, June 21st 2006
- Showing 1 - 13 of 13