Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	18	32
» ad pricing	2	48
» ad selling	6	44
» ad targeting	5	45
» ad technologies & vendors	3	47
» agencies & ad departments	5	45
» alternative marketing	3	47
» Asia/Pacific	39	11
» b2b	2	48
» best practices	3	47
» biz buzz	6	44
» branding	3	47
» broadband	8	42
» campaigns & creatives of note	3	47
» case studies	2	48
» co-op marketing & partnerships	2	48
» computers & tech	8	42
» consumer packaged goods	3	47
» cross media	8	42
» demographics	18	32
» direct marketing	8	42
» domain names	1	49
» don't believe the hype	1	49
» e-commerce	11	39
» email marketing	2	48
» entertainment	9	41
» Europe	34	16
» events	1	49
» finance	2	48
» global	27	23
» healthcare	1	49
» I-PR & business communications	1	49
» interviews	1	49
» legal, government & regulation	2	48
» loyalty & retention	2	48
» major brands	2	48
» major players news	8	42
» measurement & analytics	2	48
» media convergence	9	41
» minorities	6	44
» mobile marketing	8	42
» multi-channel marketing	3	47
» new and improved	2	48
» online ad market	15	35
» pearls of wisdom	1	49
» people	4	46
» personalization	1	49
» political parties & organizations	2	48
» publishing	5	45
» research & stats	34	16
» Sales	1	49
» search engine marketing	7	43
» signs of doom	3	47
» signs of recovery	1	49
» Spanish-speaking	8	42
» syndication & RSS	1	49
» technical innovation	5	45
» telecom	5	45
» text ads	1	49
» tools & software	4	46
» top stories	5	45
» travel	1	49
» user experience	3	47
» weblog marketing	3	47
» women	2	48
» worst practices	1	49
» Youth	5	45

Obama to US: Broadband for All!

In his regular weekly YouTube address to Americans, President-elect Barack Obama announced broadband connectivity would be a top priority in a massive public works campaign he will direct while in office. "It is unacceptable that the United States ranks 15th in the world in broadband adoption," he said. In terms of average internet speed, the US lags behind South Korea, Hong Kong, Sweden and Be  [...]
Posted: Tuesday, December 9th 2008

Britons Rank Highest in 'Promiscuity Index'

Men and women in Great Britain rank first among industrialized western nations on the international "Promiscuity Index," a measure that incorporates their total number of sexual partners and one-night-stands, according to Bradley University, as reported in London’s TimesOnline. Germany, The Netherlands, the Czech Republic and Australia ro  [...]
Posted: Thursday, December 4th 2008

Global Companies to Increase Commercial Card Usage

More than seven in ten (74%) financial, treasury and cash management executives from 11 countries polled are satisfied with their commercial payment card programs, according to Visa Inc.'s Global Cash Management Survey, MarketingCharts   [...]
Posted: Friday, November 7th 2008

ad:tech Knuckles Down, Cuts Miami Off Roster

ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show. ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009." The letter was signe  [...]
Posted: Monday, November 3rd 2008

Youth No Longer Defined by Age; Consumers Stay 'Younger' Longer

The traditional demographic definition of "youth" is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than by chronological age, according to the "Golden Age of Youth" study from Viacom Brand Solutions International (VBSI), writes M  [...]
Posted: Monday, October 27th 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008

Dell's Cheap 'Vestro' PCs Target Emerging Markets

Setting its eyes on a neglected niche, Dell is marketing a suite of low-cost computers to emerging markets like China and India. Dell's Vestro units -- two notebook and two desktop PC models -- were built in Shanghai and shall target small business owners. Prices start at 3,299 yuan ($475) for the notebooks and 2,999 yuan ($440) for desktop PCs. They will be sold in 20 countries across Asia, Africa and Latin America,   [...]
Posted: Thursday, August 28th 2008

Mexicans Use Phones to Pay for Meals, Taxi Trips

Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters. Mobile users will soon be able to link savings accounts to their phones, so payments can be made to restaurants or taxis, for example, via text message. The offering is targe  [...]
Posted: Tuesday, August 26th 2008

Rocky Road Ahead, Say Agency Execs

The downturned economy may have finally rocked the agency world, as industry execs observe a decline in client spending in all regions except emerging markets. About half (46%) of North American ad agency CEOs report that their clients have cut spending since a year ago, AdAge writes, citing a Worldwide Partners survey of 90 agency CEOs. Just one in ten said their clients are putting more money into marketing.   [...]
Posted: Thursday, August 21st 2008

Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth

ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts. High energy and commodity prices are stoking inflation,   [...]
Posted: Tuesday, July 1st 2008

Mobile-Device Demand Driven by Developing Markets

Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices -- including cell phones, MP3 players, hand-held gaming devices, and laptop PCs, according to (pdf) research conducted by Ipsos MediaCT, MarketingCharts   [...]
Posted: Tuesday, July 1st 2008

Average Wealth of 'High Net-Worth Individuals' Surpasses $4MM for First Time

Driven by market capitalization growth in emerging economies, the wealth of the world's high net worth individuals (HNWIs) increased 9.4 percent to $40.7 trillion in 2007, according to the 12th annual World Wealth Report from Merrill Lynch  [...]
Posted: Thursday, June 26th 2008

Interactive Media Advertising Growth on Major Upswing

Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP's GroupM, MarketingCharts writes. Ad s  [...]
Posted: Wednesday, June 25th 2008

Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile

The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012,"   [...]
Posted: Monday, June 23rd 2008

Ranks of 'Hyperconnected' Poised to Boom

Some 16 percent of the global information workforce is "Hyperconnected" -- and the 36 percent who are "Increasingly Connected" will likely be joining them soon -- according to a recent study that examined device and application use and used cluster analysis to identify various groupings, MarketingCharts   [...]
Posted: Monday, June 9th 2008

Network TV Schedules in Trouble, but Audiences Loyal to Content

Consumers are increasingly disenchanted with TV but are nonetheless loyal to favorite programs, demonstrating a marked preference for content over delivery method, according to Accenture's inaugural Global Broadcast Consumer Survey, MarketingCharts writes  [...]
Posted: Monday, May 12th 2008

Number of Social-Network Users in Latin America Doubles in '07

The number of social network users in five major Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico) more than doubled from Jan. '07 to to Jan. '08 - it was up 103 percent - according to an Analytics 2.0 analysis, using comScore data (  [...]
Posted: Friday, April 11th 2008

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009

Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year. Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th  [...]
Posted: Tuesday, March 18th 2008

875MM Consumers Shopped Online, Up 40% in 2 Years

Over 85 percent of the global online population has used the internet to make a purchase, increasing the market for online shopping by 40 percent in the past two years, according to the Nielsen Global Online Survey on internet shopping habits,   [...]
Posted: Wednesday, January 30th 2008