Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 3 | 6 |
| » ad pricing | 1 | 8 |
| » ad selling | 3 | 6 |
| » Asia/Pacific | 8 | 1 |
| » best practices | 1 | 8 |
| » cross media | 3 | 6 |
| » demographics | 2 | 7 |
| » e-commerce | 4 | 5 |
| » email marketing | 1 | 8 |
| » Europe | 7 | 2 |
| » global | 6 | 3 |
| » healthcare | 1 | 8 |
| » major players news | 1 | 8 |
| » media convergence | 2 | 7 |
| » minorities | 1 | 8 |
| » mobile marketing | 1 | 8 |
| » multi-channel marketing | 1 | 8 |
| » online ad market | 3 | 6 |
| » personalization | 1 | 8 |
| » political parties & organizations | 1 | 8 |
| » research & stats | 7 | 2 |
| » search engine marketing | 3 | 6 |
| » seniors | 1 | 8 |
| » signs of doom | 1 | 8 |
| » signs of what's to come | 8 | 1 |
| » Spanish-speaking | 2 | 7 |
| » top stories | 1 | 8 |
- Showing 1 - 9 of 9
Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth
ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts.
High energy and commodity prices are stoking inflation, [...]
Posted: Tuesday, July 1st 2008
Interactive Media Advertising Growth on Major Upswing
Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP's GroupM, MarketingCharts writes.
Ad s [...]
Posted: Wednesday, June 25th 2008
ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West
In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts.
Growth continues to [...]
Posted: Wednesday, April 2nd 2008
To Reach Hispanic Boomers, Advertisers Must Look Beyond Language
Hispanic Boomers (born between 1946 and 1964) represent about 10 percent of the US Boomer segment -- over 7 million consumers -- but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts [...]
Posted: Thursday, March 27th 2008
Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009
Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year.
Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th [...]
Posted: Tuesday, March 18th 2008
875MM Consumers Shopped Online, Up 40% in 2 Years
Over 85 percent of the global online population has used the internet to make a purchase, increasing the market for online shopping by 40 percent in the past two years, according to the Nielsen Global Online Survey on internet shopping habits, [...]
Posted: Wednesday, January 30th 2008
Ad Spend to Increase Nearly 7% to $479B in '08
Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts.
That forecast growth rate is unchanged from GroupM's [...]
Posted: Monday, January 28th 2008
Online Retailers Look Overseas for Growth
With U.S. online sales already accounting for mid single digit share of retail sales, online retailers are looking to foreign markets to help them boost growth, according to the Times. But it isn't proving as easy as merely translating sites into new languages, retailers are discovering. Many subtle differences between countr [...]
Posted: Monday, January 10th 2005
Third World Leaps Ahead with Internet
New York Times: E-Commerce Report: Developing Nations Begin to Embrace Internet Commerce
Those in business and government in third world nations are beginning to recognize the ability of the Internet as a platform on which to build profitable businesses. In El Salvador, for example, a coffee grower sold beans on the Internet auction style for the record price of $14.06 per pound and a Cambodian mapmaker uses the Internet to [...]
Posted: Monday, November 24th 2003
- Showing 1 - 9 of 9