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Blogosphere Doubles Every 5.5 Months; a Blog a Second

Click to enlarge The number of blogs has nearly doubled since March, with a new blog now being created every second  [...]
Posted: Wednesday, August 3rd 2005

Google, Univision Boost Spanish-Language Ad Inventory

Google has struck a multiyear deal with Univision Online that will provide AdWords advertisers with more Spanish-language inventory on both search and content pages of the Univision.com website, ClickZ reports (via MediaBuyerPlanner). The ad   [...]
Posted: Friday, July 29th 2005

Coke do Brazil Launches Music Site, Blog

Adverblog reports the launch of a new Coca Cola site for the Brazilian market that incorporates a blog and a community located on Google's Orkut service. The effort, put together by interactive shop Agenciaclick, is called the Vibezone, a music-oriented site drawing attent  [...]
Posted: Tuesday, June 7th 2005

Rich Media Firm Offers Production Off-Shoring

United Virtualities, the makers of rich media advertising elements Shoskeles and Ooqa-Ooqa, announced they are providing rich media creative production for marketers and agencies in its Argentinian offices. Dubbing the offering "South-Sourcing," company founder Mookie Tenembaum points out that the Buenos Aires-based workforce can resize banners quickly, a process th  [...]
Posted: Tuesday, April 19th 2005

More Media Reviews in 2005

MediaPost reports that AdForum figures show a large rise in media account review activity for January and February 2005, especially among ethnic and teen-oriented shops, which saw 54 to 183 percent increases in the number of accounts up for grabs. Interactive shops saw a slight increase in February (up 12 percent from the same month last year) after activity dipped slightly in January as   [...]
Posted: Monday, March 28th 2005

AOL Latin America Heading toward Demise

AOL Latin America, the down-on-its-luck ISP servicing Brazil, Mexico and Argentina announced that it has given up attempting to secure additional financing that would let it live past the third quarter because "any efforts to obtain financing would be futile based on past experience." While the firm has enough cash to t  [...]
Posted: Wednesday, March 23rd 2005

U.S. Time Online Flat

Time spent on the internet in the U.S. is now flat, with growth coming mostly from countries still catching up, according to Nielsen/NetRatings data covered by Internet Retailer. Americans with access spend about 14 hours online each month on average. With 12 countries in the survey, people from Hong Kong spent the most time online (22 hours) and Italians spent the least (8 hours). The biggest growth came from Hong Kong, France  [...]
Posted: Monday, March 21st 2005

Unilever: Will Triple Online Spend

Unilever, noting the success of integrated online campaigns it has run for brands like Axe, Dove, Hertog and Conimex, said it would triple spending on online marketing in the coming year, according to Poynter Online. Unilever claims of online ad spending intentions have proven optimistic in the past, however. In pre-bubble days, Unilever even once said it would spend $1 billion in online marketing, a strategy that got lost on the wa  [...]
Posted: Tuesday, March 15th 2005

Hershey's Spanish Ad Copy More Targeted than Medium Allows

Hershey's made a call to avoid generic Spanish, employing a term known mostly to Mexicans and slightly confusing to other Latin American consumers, according to AdAge. It started a campaign pushing its cajeta flavoring, known in many countries as dulce de leche. The issue illustrates a problem facing may online marketers - who often see their ads showing up in different countries and interpreted in different ways - and one that is particul  [...]
Posted: Wednesday, February 23rd 2005

Hispanic Net Advertising Rising Quickly

Driven by targeting options online Hispanic advertising continues to grow explosively, rising from $75 million last year to an estimated $100 million this year, and up from a mere $10 million in 2002, according to AdAge. Marketers can target Hispanics in both English and Spanish, depending on the sites they visit, their region and other factors.   [...]
Posted: Monday, February 21st 2005

WPP Launches Own Search Engine Marketing Firm

WPP said it was carving out its own search engine marketing unit, to be called mSearch. Providing consulting, paid placement buying and managing and search engine optimization, the new group will inherent existing WPP clients IBM, Ford, Sony and Nextel, among others, from sister shops Ogilvy and J. Walter Thompson. Internal media executives Stuart Bogaty and Richard Collins will had up the U.S. and worldwide operations respectively, both reporting to mOne Worldwide CEO Nasreen Madhany.   [...]
Posted: Wednesday, February 16th 2005

New York & Nigeria #1 in Fraud

New York is the worst - but not far off from Miami - for fraudulent e-commerce transactions in the U.S. The international list of highest fraud origins includes Nigeria (of course), Indonesia, Russia, China and an ignoble tie between the U.K. and Afghanistan, according to e-Commerce Times.   [...]
Posted: Thursday, February 10th 2005

Online Retailers Look Overseas for Growth

With U.S. online sales already accounting for mid single digit share of retail sales, online retailers are looking to foreign markets to help them boost growth, according to the Times. But it isn't proving as easy as merely translating sites into new languages, retailers are discovering. Many subtle differences between countr  [...]
Posted: Monday, January 10th 2005

Forecast: Global Net Spend to Continue Rising

ClickZ: Study: Growth in Worldwide Ad Spend Led by Internet ZenithOptimedia predicts that global online ad spending will continue to gain share against other media, growing from 3.5 percent this year to 4 percent in 2006. TV is also expected to rise just barely, up 0.1 percent to 37.7 percent of ad budgets. The other media will suffer slight declines, according to the research firm.   [...]
Posted: Monday, October 11th 2004

Internet Population to Hit Billion Mark

CyberAtlas: Population Explosion! ClickZ's Stats site, formerly CyberAtlas, compiled a few estimates of internet populations both globally and by nation. The Computer Industry Almanac reports that the current population sits at about 934 million and is projected to grow to just over a billion next year. The page also lists figures by country so people find the internet population in, for instance, Congo (500).   [...]
Posted: Monday, September 13th 2004

Most Top Brands Fail to Answer Email

Internet Retailer: Who’s not answering e-mail: you’d be surprised Most of the top 100 brands don't answer their consumer email, according to a study by Common Sense Advisory. The firm sent four different types of emails to each of the top 100, in both Spanish and English. Not surprisingly, the one asking where to buy their product got the most response, but even that garnered replies from only half the brands, the Spanish vers  [...]
Posted: Monday, August 2nd 2004

11 eBay Categories Turnover More than $1 Billion

Internet Retailer: Auto parts exceed $1 billion in sales at eBay eBay's biggerIf eBay were a country, its gross national product would be leaving Guatemala in the dust. The auction giant just announced the eleven categories in which it's doing more than $1 billion of revenue. Click for list.   [...]
Posted: Wednesday, May 12th 2004

Hispanic Media Up, Still not Proportionate, Here's Why

MediaPost: Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media While Hispanic media spending continues to outpace other media growth by a factor of four, the Association of Hispanic Advertising Agencies (AHAA) said that rate should be roughly doubled to  [...]
Posted: Thursday, April 22nd 2004