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Diageo Steps Up Facebook Presence with New Cross-border Deal

Diageo and Facebook have inked an advertising deal in the millions of dollars, according to a report in the Financial Times. Diageo has been using the Facebook platform for advertising for the past year or so, but with this deal it hopes to expand its relationship to emerging markets, such as Brazil, and to develop better information mining techniques for the Facebook community.   [...]
Posted: Monday, September 19th 2011

Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

Consumers Would Partner with Brands for Social Change, Environment

85 percent of consumers worldwide are willing to change the brands they buy or their consumption habits to make tomorrow a better place. And over half (55 percent) would help a brand "promote" a product if a good cause were behind it, according to a nine-country survey of consumers, reports sister site Marketin  [...]
Posted: Monday, November 19th 2007

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

Global Paid Product Placement to Top $3B in '06

Global paid product placement spending surged 42.2 percent to $2.21 billion in 2005 with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to research released today by PQ Media, a custom media research firm. Global paid product placement spending in TV, film and other media, including the internet, is expected to climb another 38.8 percent to $3.07 billion  [...]
Posted: Thursday, August 17th 2006

Coke do Brazil Launches Music Site, Blog

Adverblog reports the launch of a new Coca Cola site for the Brazilian market that incorporates a blog and a community located on Google's Orkut service. The effort, put together by interactive shop Agenciaclick, is called the Vibezone, a music-oriented site drawing attent  [...]
Posted: Tuesday, June 7th 2005

Hershey's Spanish Ad Copy More Targeted than Medium Allows

Hershey's made a call to avoid generic Spanish, employing a term known mostly to Mexicans and slightly confusing to other Latin American consumers, according to AdAge. It started a campaign pushing its cajeta flavoring, known in many countries as dulce de leche. The issue illustrates a problem facing may online marketers - who often see their ads showing up in different countries and interpreted in different ways - and one that is particul  [...]
Posted: Wednesday, February 23rd 2005

Ford, GM Make Inroads With Online Hispanics

comScore: Ford Closes Gap Among Online Hispanic Auto Shoppers The comScore Media Metrix analysis, based on a panel of more than 50,000 U.S. Hispanic Internet users, revealed that in February 2003, the Ford Motor Company (including espanol.fordvehicles.com) earned the top ranking among major automotive manufacturers based on U.S. Hispanic visitors. ... In February 2003, more tha  [...]
Posted: Monday, April 7th 2003

McDonalds Continues to Increase Online Spending

iMedia Connection: Interview McDonaldís Neil Perry iMedia Connection: What are the obstacles preventing your company from allocating a larger percent of your marketing/advertising budget online? Perry: Our reason is that the Internet still does not reach AS effectively into the African-American and Hispanic communities as weíd like to see. We also have internal audiences that need to be convin  [...]
Posted: Monday, January 27th 2003

McD's Parties Online in Brazil

iMedia: Campaign to Watch: McDonald’s Brazil America Online Latin America, Inc., one of the leading interactive services providers in Latin America, last week announced a unique marketing promotion between its Brazilian subsidiary, AOL Brasil Ltda, and McDonald's, one of the most popular consumer brands, in Brazil. The promotion will target and be available exclusively to AOL Brazil members via an online area f  [...]
Posted: Thursday, November 21st 2002