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Just in Time for the World Cup and Olympics, Brazil Gains in Social Media Creds

The 2016 Summer Olympics in Rio de Janeiro are four years away and the World Cup, two years, but that has not stopped marketers from considering campaigns to target the country. Sterne Agee analyst Sam Poser points out in a research note that Nike is already planning its marketing for these events (via the Oregonian). Even if actual campaigns have not yet been crafte  [...]
Posted: Wednesday, February 1st 2012

Diageo Steps Up Facebook Presence with New Cross-border Deal

Diageo and Facebook have inked an advertising deal in the millions of dollars, according to a report in the Financial Times. Diageo has been using the Facebook platform for advertising for the past year or so, but with this deal it hopes to expand its relationship to emerging markets, such as Brazil, and to develop better information mining techniques for the Facebook community.   [...]
Posted: Monday, September 19th 2011

Mobile & Web Plays Seek US Hispanics

A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -  have just been launched with the intent of targeting the 46-million-strong US Hispanic market. In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe  [...]
Posted: Monday, November 16th 2009

Britons Rank Highest in 'Promiscuity Index'

Men and women in Great Britain rank first among industrialized western nations on the international "Promiscuity Index," a measure that incorporates their total number of sexual partners and one-night-stands, according to Bradley University, as reported in London’s TimesOnline. Germany, The Netherlands, the Czech Republic and Australia ro  [...]
Posted: Thursday, December 4th 2008

Global Companies to Increase Commercial Card Usage

More than seven in ten (74%) financial, treasury and cash management executives from 11 countries polled are satisfied with their commercial payment card programs, according to Visa Inc.'s Global Cash Management Survey, MarketingCharts   [...]
Posted: Friday, November 7th 2008

Youth No Longer Defined by Age; Consumers Stay 'Younger' Longer

The traditional demographic definition of "youth" is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than by chronological age, according to the "Golden Age of Youth" study from Viacom Brand Solutions International (VBSI), writes M  [...]
Posted: Monday, October 27th 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008

Rocky Road Ahead, Say Agency Execs

The downturned economy may have finally rocked the agency world, as industry execs observe a decline in client spending in all regions except emerging markets. About half (46%) of North American ad agency CEOs report that their clients have cut spending since a year ago, AdAge writes, citing a Worldwide Partners survey of 90 agency CEOs. Just one in ten said their clients are putting more money into marketing.   [...]
Posted: Thursday, August 21st 2008

Fans Worldwide Follow Olympics Online

Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.   [...]
Posted: Wednesday, August 20th 2008

Entertainment Drives Mobile Web Growth in BRIC Countries

Entertainment-themed websites are the most popular with mobile internet users in the growing mobile markets of Brazil, Russia, India and China (BRIC), according to Nielsen's latest Mobile Media Marketplace report (PDF), writes MarketingCha  [...]
Posted: Wednesday, August 20th 2008

Global CRM Market Rose 23% in '07

Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts. SAP was the No. 1 vendor in worldwid  [...]
Posted: Thursday, July 24th 2008

Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth

ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts. High energy and commodity prices are stoking inflation,   [...]
Posted: Tuesday, July 1st 2008

Mobile-Device Demand Driven by Developing Markets

Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices -- including cell phones, MP3 players, hand-held gaming devices, and laptop PCs, according to (pdf) research conducted by Ipsos MediaCT, MarketingCharts   [...]
Posted: Tuesday, July 1st 2008

Average Wealth of 'High Net-Worth Individuals' Surpasses $4MM for First Time

Driven by market capitalization growth in emerging economies, the wealth of the world's high net worth individuals (HNWIs) increased 9.4 percent to $40.7 trillion in 2007, according to the 12th annual World Wealth Report from Merrill Lynch  [...]
Posted: Thursday, June 26th 2008

Interactive Media Advertising Growth on Major Upswing

Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP's GroupM, MarketingCharts writes. Ad s  [...]
Posted: Wednesday, June 25th 2008

Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile

The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012,"   [...]
Posted: Monday, June 23rd 2008

Ranks of 'Hyperconnected' Poised to Boom

Some 16 percent of the global information workforce is "Hyperconnected" -- and the 36 percent who are "Increasingly Connected" will likely be joining them soon -- according to a recent study that examined device and application use and used cluster analysis to identify various groupings, MarketingCharts   [...]
Posted: Monday, June 9th 2008

Top Latin America Web Rankings Issued for April

Latin America's internet population grew to nearly 62 million in April, with nearly one-third of users - 19.3 million - in Brazil, according to figures from the comScore World Metrix audience measurement service, MarketingCharts reports. Argentineans spent the longest time online (32.4 hours per month), an  [...]
Posted: Friday, June 6th 2008

Network TV Schedules in Trouble, but Audiences Loyal to Content

Consumers are increasingly disenchanted with TV but are nonetheless loyal to favorite programs, demonstrating a marked preference for content over delivery method, according to Accenture's inaugural Global Broadcast Consumer Survey, MarketingCharts writes  [...]
Posted: Monday, May 12th 2008

Number of Social-Network Users in Latin America Doubles in '07

The number of social network users in five major Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico) more than doubled from Jan. '07 to to Jan. '08 - it was up 103 percent - according to an Analytics 2.0 analysis, using comScore data (  [...]
Posted: Friday, April 11th 2008