Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Just in Time for the World Cup and Olympics, Brazil Gains in Social Media Creds
The 2016 Summer Olympics in Rio de Janeiro are four years away and the World Cup, two years, but that has not stopped marketers from considering campaigns to target the country. Sterne Agee analyst Sam Poser points out in a research note that Nike is already planning its marketing for these events (via the Oregonian).
Even if actual campaigns have not yet been crafte [...]
Posted: Wednesday, February 1st 2012
Facebook is the Social Network to Beat in Brazil
Visitors to Facebook.com in Brazil reached 36.1 million visitors--for an increase of 192 percent in the past twelve months--to surpass Orkut as the leading social networking destination in the market, according to new figures from comScore.
Not only is this a coup for Facebook as it continues to face off against rival Google, but it is [...]
Posted: Wednesday, January 18th 2012
Diageo Steps Up Facebook Presence with New Cross-border Deal
Diageo and Facebook have inked an advertising deal in the millions of dollars, according to a report in the Financial Times. Diageo has been using the Facebook platform for advertising for the past year or so, but with this deal it hopes to expand its relationship to emerging markets, such as Brazil, and to develop better information mining techniques for the Facebook community.
[...]
Posted: Monday, September 19th 2011
Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit [...]
Posted: Monday, June 6th 2011
New Rules of the Road for Global Online Marketing Campaigns
News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times.
If that wasn't surprising enough, the study also found that resident Indians res [...]
Posted: Wednesday, March 30th 2011
3DTV Shows 1st Rate Promise
[...]
Posted: Thursday, December 23rd 2010
AP Builds Local LatAm Mobile Offerings
The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include: El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo DÃa (Puerto Rico), El PaÃs (Uruguay), and El Nacional (Venezuela).
AP first entered the international market last year wi [...]
Posted: Friday, March 19th 2010
Facebookers Donate to Haiti
More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company.
Money Leads the Way
Donations of money were by far the most popular type of aid [...]
Posted: Tuesday, January 26th 2010
Mobile & Web Plays Seek US Hispanics
A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -Â have just been launched with the intent of targeting the 46-million-strong US Hispanic market.
In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe [...]
Posted: Monday, November 16th 2009
Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line
Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone.
Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to [...]
Posted: Tuesday, April 28th 2009
Fans Worldwide Follow Olympics Online
Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.
[...]
Posted: Wednesday, August 20th 2008
Entertainment Drives Mobile Web Growth in BRIC Countries
Entertainment-themed websites are the most popular with mobile internet users in the growing mobile markets of Brazil, Russia, India and China (BRIC), according to Nielsen's latest Mobile Media Marketplace report (PDF), writes MarketingCha [...]
Posted: Wednesday, August 20th 2008
Global CRM Market Rose 23% in '07
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
SAP was the No. 1 vendor in worldwid [...]
Posted: Thursday, July 24th 2008
Top Latin America Web Rankings Issued for April
Latin America's internet population grew to nearly 62 million in April, with nearly one-third of users - 19.3 million - in Brazil, according to figures from the comScore World Metrix audience measurement service, MarketingCharts reports.
Argentineans spent the longest time online (32.4 hours per month), an [...]
Posted: Friday, June 6th 2008
To Reach Hispanic Boomers, Advertisers Must Look Beyond Language
Hispanic Boomers (born between 1946 and 1964) represent about 10 percent of the US Boomer segment -- over 7 million consumers -- but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts [...]
Posted: Thursday, March 27th 2008
Social Network Sonico Quietly Sweeps South America
Launched in August 2007, Buenos Aires-based Sonico is the latest social network to build a userbase of millions.
The site targets the South American market and has over 8 million users, according to TechCrunch. Available in Spanish, Sonico recently launched a Portuguese version to better address the rest of South American users.
According [...]
Posted: Tuesday, February 19th 2008
YouTube to Invade Latin America's Mobile Units
Latin America's top wireless operator, America Movil, announced its users will soon be able to watch YouTube videos on its phones, reports Reuters.
YouTube access will appear on 3G phones in Mexico before broadening to other parts of Latin America. The service hits Brazil in the first quarter of this year.
YouTube has local sites in 15 countries. Every minute, YouTube users arou [...]
Posted: Wednesday, February 13th 2008
Yahoo Lands Search Deal with Grande Latin American Carrier
Yahoo is partnering with Latin America's largest mobile phone company, America Movil, to provide mobile web services in 16 countries in Latin America and the Caribbean.
According to Reuters, Yahoo's oneSearch service will become the default on Movil's wireless carriers' portals. Yahoo plans on rolling out localized versions of oneSearch for each region.
Mexico City-based A [...]
Posted: Friday, December 21st 2007
Wal-Mart to Deploy Multi-Ethnic Three Kings for 12 Days of Christmas
At Wal-Mart stores with a large Hispanic consumerbase, don't be startled to find three multi-colored holiday entities bearing candy and gifts for children after Christmas.
Those would be Wal-Mart's ethnicity-neutral Three Kings.
Called the Epiphany in the Catholic church, many Latin American countries don't exchange gifts until Jan. 6, the 12th day of Christmas. This is when lore reports the Three Kings arrived at Jesus' manger with gold, frankincense, and myrrh.
The Thre [...]
Posted: Thursday, December 20th 2007
US Hispanics' English Fluency a Matter of Education, Generation, Exposure
US-born Hispanic adults have immigrant parents that tend to be fluent in English (88 percent are fluent), while their foreign-born parents tend not to be (23 percent are fluent), according to a new analysis of six Pew Hispanic Center surveys of more than 14,000 Latino adults, report [...]
Posted: Monday, December 10th 2007