Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 53 | 20 |
| » ad pricing | 5 | 68 |
| » ad selling | 18 | 55 |
| » ad targeting | 22 | 51 |
| » ad technologies & vendors | 9 | 64 |
| » advertainment | 2 | 71 |
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| » b2b | 4 | 69 |
| » best practices | 8 | 65 |
| » biz buzz | 20 | 53 |
| » branding | 10 | 63 |
| » broadband | 16 | 57 |
| » campaigns & creatives of note | 12 | 61 |
| » case studies | 3 | 70 |
| » co-op marketing & partnerships | 8 | 65 |
| » computers & tech | 13 | 60 |
| » consumer packaged goods | 8 | 65 |
| » cross media | 14 | 59 |
| » demographics | 51 | 22 |
| » direct marketing | 9 | 64 |
| » domain names | 2 | 71 |
| » don't believe the hype | 2 | 71 |
| » e-commerce | 17 | 56 |
| » email marketing | 5 | 68 |
| » entertainment | 24 | 49 |
| » Europe | 64 | 9 |
| » events | 2 | 71 |
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| » global | 61 | 12 |
| » healthcare | 2 | 71 |
| » I-PR & business communications | 3 | 70 |
| » instant messaging marketing | 1 | 72 |
| » interviews | 2 | 71 |
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| » loyalty & retention | 3 | 70 |
| » major account moves | 2 | 71 |
| » major brands | 11 | 62 |
| » major players news | 34 | 39 |
| » measurement & analytics | 4 | 69 |
| » media convergence | 13 | 60 |
| » minorities | 20 | 53 |
| » mobile marketing | 13 | 60 |
| » multi-channel marketing | 5 | 68 |
| » new and improved | 6 | 67 |
| » online ad market | 29 | 44 |
| » pearls of wisdom | 1 | 72 |
| » people | 5 | 68 |
| » personalization | 3 | 70 |
| » political parties & organizations | 3 | 70 |
| » privacy | 2 | 71 |
| » promotions | 3 | 70 |
| » publishing | 21 | 52 |
| » real estate | 1 | 72 |
| » Sales | 1 | 72 |
| » search engine marketing | 20 | 53 |
| » seniors | 1 | 72 |
| » signs of doom | 5 | 68 |
| » signs of recovery | 3 | 70 |
| » signs of what's to come | 50 | 23 |
| » spam & anti-spam | 1 | 72 |
| » Spanish-speaking | 46 | 27 |
| » syndication & RSS | 1 | 72 |
| » technical innovation | 8 | 65 |
| » telecom | 6 | 67 |
| » text ads | 5 | 68 |
| » tools & software | 10 | 63 |
| » top stories | 18 | 55 |
| » travel | 2 | 71 |
| » user experience | 9 | 64 |
| » Verticals & Sector | 1 | 72 |
| » viral marketing & social media | 4 | 69 |
| » weblog marketing | 5 | 68 |
| » women | 4 | 69 |
| » worst practices | 10 | 63 |
| » Youth | 9 | 64 |
Facebook is the Social Network to Beat in Brazil
Visitors to Facebook.com in Brazil reached 36.1 million visitors--for an increase of 192 percent in the past twelve months--to surpass Orkut as the leading social networking destination in the market, according to new figures from comScore.
Not only is this a coup for Facebook as it continues to face off against rival Google, but it is [...]
Posted: Wednesday, January 18th 2012
Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit [...]
Posted: Monday, June 6th 2011
New Rules of the Road for Global Online Marketing Campaigns
News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times.
If that wasn't surprising enough, the study also found that resident Indians res [...]
Posted: Wednesday, March 30th 2011
3DTV Shows 1st Rate Promise
[...]
Posted: Thursday, December 23rd 2010
AP Builds Local LatAm Mobile Offerings
The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include: El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo DÃa (Puerto Rico), El PaÃs (Uruguay), and El Nacional (Venezuela).
AP first entered the international market last year wi [...]
Posted: Friday, March 19th 2010
Facebookers Donate to Haiti
More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company.
Money Leads the Way
Donations of money were by far the most popular type of aid [...]
Posted: Tuesday, January 26th 2010
Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line
Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone.
Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to [...]
Posted: Tuesday, April 28th 2009
Obama to US: Broadband for All!
In his regular weekly YouTube address to Americans, President-elect Barack Obama announced broadband connectivity would be a top priority in a massive public works campaign he will direct while in office.
"It is unacceptable that the United States ranks 15th in the world in broadband adoption," he said. In terms of average internet speed, the US lags behind South Korea, Hong Kong, Sweden and Be [...]
Posted: Tuesday, December 9th 2008
ad:tech Knuckles Down, Cuts Miami Off Roster
ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show.
ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009."
The letter was signe [...]
Posted: Monday, November 3rd 2008
Dell's Cheap 'Vestro' PCs Target Emerging Markets
Setting its eyes on a neglected niche, Dell is marketing a suite of low-cost computers to emerging markets like China and India.
Dell's Vestro units -- two notebook and two desktop PC models -- were built in Shanghai and shall target small business owners. Prices start at 3,299 yuan ($475) for the notebooks and 2,999 yuan ($440) for desktop PCs. They will be sold in 20 countries across Asia, Africa and Latin America, [...]
Posted: Thursday, August 28th 2008
Mexicans Use Phones to Pay for Meals, Taxi Trips
Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters.
Mobile users will soon be able to link savings accounts to their phones, so payments can be made to restaurants or taxis, for example, via text message. The offering is targe [...]
Posted: Tuesday, August 26th 2008
Social Network Sonico Quietly Sweeps South America
Launched in August 2007, Buenos Aires-based Sonico is the latest social network to build a userbase of millions.
The site targets the South American market and has over 8 million users, according to TechCrunch. Available in Spanish, Sonico recently launched a Portuguese version to better address the rest of South American users.
According [...]
Posted: Tuesday, February 19th 2008
YouTube to Invade Latin America's Mobile Units
Latin America's top wireless operator, America Movil, announced its users will soon be able to watch YouTube videos on its phones, reports Reuters.
YouTube access will appear on 3G phones in Mexico before broadening to other parts of Latin America. The service hits Brazil in the first quarter of this year.
YouTube has local sites in 15 countries. Every minute, YouTube users arou [...]
Posted: Wednesday, February 13th 2008
Yahoo Lands Search Deal with Grande Latin American Carrier
Yahoo is partnering with Latin America's largest mobile phone company, America Movil, to provide mobile web services in 16 countries in Latin America and the Caribbean.
According to Reuters, Yahoo's oneSearch service will become the default on Movil's wireless carriers' portals. Yahoo plans on rolling out localized versions of oneSearch for each region.
Mexico City-based A [...]
Posted: Friday, December 21st 2007
Wal-Mart to Deploy Multi-Ethnic Three Kings for 12 Days of Christmas
At Wal-Mart stores with a large Hispanic consumerbase, don't be startled to find three multi-colored holiday entities bearing candy and gifts for children after Christmas.
Those would be Wal-Mart's ethnicity-neutral Three Kings.
Called the Epiphany in the Catholic church, many Latin American countries don't exchange gifts until Jan. 6, the 12th day of Christmas. This is when lore reports the Three Kings arrived at Jesus' manger with gold, frankincense, and myrrh.
The Thre [...]
Posted: Thursday, December 20th 2007
QuinceGirl Allies with Terra to Better Target Young Latinas
Considering the size of the Hispanic population, Quinceaneras -- elaborate debut parties for 15-year-old girls -- are increasingly embraced as a cross-border cultural trend with significant ad and revenue-generating potential.
In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages, reports MediaBuyer [...]
Posted: Wednesday, December 19th 2007
Zune Launches Custom Player for Reggaeton Fans
While Apple dedicates specialty iPods to U2, Microsoft's Zune shoots for the Latin market with a customized Zune for reggaeton act Wisin & Yadel.
The limited edition Wisen & Yadel Zune will hit Wal-Mart stores nationwide Oct. 29, according to Reuters, and will feature a new album by th [...]
Posted: Monday, October 22nd 2007
Fox Buys Spanish, Portuguese Online Ad Firms
Fox International has purchased two online ad networks to flesh out its overseas offerings, reports Variety.
Spanish-language ClickDiario and Portuguese-speaking Directa Networks were both bought up by FIC and will both help form a new online ad division. FIC made the purchases to work around regulations that prohibit it from advertising on the websites of cable or satellite competitors.
[...]
Posted: Thursday, July 19th 2007
MySpace CMO Reveals Ad Intentions at ad:tech Miami
In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future.
In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip [...]
Posted: Thursday, June 28th 2007
YouTube to Launch in Nine Countries
YouTube is poised to roll-out nine country-specific versions complete with the country's appropriate domain, such as YouTube.fr, reports TechCrunch.
Brazil, France, Ireland, Italy, Japan, Netherlands, Poland, Spain, and the UK will each get their own version of YouTube. The new sites will be fully translated and will eventually feature country-specific content.
[...]
Posted: Wednesday, June 20th 2007