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ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Online Shoppers Expect More, Retailers Get One Chance to Impress

67 percent of consumers say their expectations about the quality of their online shopping experience increased from last year. 80 percent say they would would be less likely to return to a retailer's site after a negative online shopping experience, according to an Allurent survey,   [...]
Posted: Monday, February 4th 2008

Senior Marketers: Little Confidence in Ability to Track Multichannel Campaigns

Over half of senior-level marketers say they are only "somewhat confident" or "not confident at all" in their organization's ability to track campaigns across multiple channels in real-time. Only 19 percent say they can make campaign changes in less than 24 hours, according to a study,   [...]
Posted: Friday, January 25th 2008

Study: Decentralized Email Undermines Marketing Efforts, Brands

Email is at once a ubiquitous and embattled medium because its dependability and trustworthiness are under attack by spam, viruses, phishing, and often inexact ISP filtering; yet it could get worse if email marketing is not centralized within the enterprise, according to a StrongMail/JupiterResearch executive survey,   [...]
Posted: Wednesday, October 3rd 2007

Marketers Fumble Super Bowl Ad Replays, Aggregators on the Ball

Instead of going to the homepages for advertisers to re-watch the Super Bowl commercials, viewers went to aggregator sites such as YouTube, reports AdAge. Despite being some of the most popular videos on the internet in the days after the game, Super Bowl commercials were re-watched on sites other than those of the advertisers that created them. iFilm,   [...]
Posted: Tuesday, February 13th 2007

No Resuscitation for Kissing Mechanics Spot after Gay Rights Criticism

Snickers had planned to extend the life of its "Mechanics" spot - which depicted macho mechanics reacting badly to an unintentional kiss - by asking people to vote on multiple endings, with the favored ending to premiere during the Daytona 500 on Feb. 18, writes Promo Magazine (  [...]
Posted: Wednesday, February 7th 2007

Websites Brace for Holiday Shoppers

The holiday shoppers are coming, and the retailers whose websites aren't ready to meet the demand could see that traffic going elsewhere, according to two recent studies. New studies from Gomez and JupiterResearch have discovered that while most shoppers plan to do the majority of their shopping online, those customers are experiencing problems and outages on many retailers' websites, InternetRetailer reports. A jus  [...]
Posted: Thursday, November 9th 2006

Online Retailers Leaving Money on Table

Up to 67 percent of consumers who have visited an online store to make a purchase have left without doing so because of a lack of information on the product, according to a survey. Only 36 percent of online shoppers prefer shopping online rather than in stores, but 83 percent of those polled said they would buy more online if retailers were to add more interactive and interesting ways to display and purchase products, accor  [...]
Posted: Tuesday, October 3rd 2006

Email Addresses Found for 12 Percent on Snail Mail Lists

Email appending services provider FreshAddress says it's possible to find email addresses for 5-12 percent of customer names on various offline mailing lists, writes MediaPost. For its study, FreshAddress examined 100 million customer records. For commercial email senders, email addresses were found for 12 percent of individuals and 16 percent of households; there was a  [...]
Posted: Wednesday, April 19th 2006

Retailers Don't Take Advantage of Email's Full Potential

Retailers Not Fully Leveraging Power of Email Most marketers don't use common email features such as personalization, dynamic content and advanced layout/design, according to Phase II of Silverpop's "2005 Retail Email Marketing Study," which compared message content and creative design of 175 major retailers' email campaigns, writes ClickZ. Personalization, among the easiest tactics, was used in fewer than 5 percent of emails; and 27   [...]
Posted: Monday, September 19th 2005

Agency Execs Say Integration a Tough Nut to Crack

While consumers easily integrate their media by going to websites they hear about on TV commercials and participating in contests and polls that are part of TV shows, the marketing and media world has yet to embrace integration, reports MediaPost, citing comments made Tuesday by OMMA West panelists. "The marketing and media industries resist integration at every turn," said Cory Treffiletti, s  [...]
Posted: Wednesday, June 8th 2005