Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	11	17
» ad selling	3	25
» ad targeting	4	24
» ad technologies & vendors	4	24
» advertainment	6	22
» affiliate marketing	1	27
» agencies & ad departments	1	27
» alternative marketing	6	22
» automotive	2	26
» b2b	1	27
» best practices	13	15
» biz buzz	2	26
» branding	13	15
» broadband	1	27
» campaigns & creatives of note	9	19
» co-op marketing & partnerships	2	26
» computers & tech	2	26
» consumer packaged goods	2	26
» CRM	1	27
» cross media	8	20
» demographics	3	25
» direct marketing	8	20
» don't believe the hype	1	27
» e-commerce	7	21
» email marketing	2	26
» entertainment	6	22
» finance	1	27
» global	1	27
» healthcare	1	27
» instant messaging marketing	1	27
» interviews	1	27
» intrusive formats	2	26
» Latin America	1	27
» loyalty & retention	3	25
» major brands	7	21
» major players news	5	23
» measurement & analytics	6	22
» media convergence	5	23
» minorities	1	27
» mobile marketing	3	25
» new and improved	3	25
» online ad market	5	23
» pearls of wisdom	5	23
» personalization	2	26
» political parties & organizations	1	27
» privacy	1	27
» promotions	7	21
» publishing	3	25
» research & stats	7	21
» rich media	4	24
» search engine marketing	5	23
» seniors	1	27
» signs of recovery	3	25
» signs of what's to come	7	21
» small business	1	27
» technical innovation	6	22
» tools & software	2	26
» top stories	2	26
» user experience	2	26
» viral marketing & social media	4	24
» women	1	27
» Youth	3	25

Industry Buzz & Snippets: 12/09/09

Media Strategies: NYTimes, Washington Post partner with Google to create living stories. Digital publications may be a hard sell. Yahoo to sell HotJobs for right pric  [...]
Posted: Wednesday, December 9th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

NBA Launches Online Rule Book to Polish Image

The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent and high-profile league games. The site is the league’s latest effort to regain the confidence of fans, many of whom are frustrated with the sport’s officiating practices  [...]
Posted: Monday, October 19th 2009

Threadless.com's Retail Store Is a Great Brand Builder

Threadless started life as a T-shirt e-tailer with one unique twist: not only did users design the tees in a series of regular contests but other users voted on which ones should be produced. The e-tailer has now built a brick-and-mortar location in Chicago and has plans to build similar stores in Boulder and San Francisco,   [...]
Posted: Wednesday, November 21st 2007

JCPenney Turns Its Sales Around through E-Commerce

Surprisingly, hundred-year-old brick-and-mortar retailer J.C. Penney is in the company of the top five etailers, drawing 926,000 shoppers in its first quarter, according to Business Week. Since Penney launched its website in 1994, selling just Power Rangers, the company slowly took pressure off its catalog, with that publication's revenu  [...]
Posted: Monday, April 30th 2007

Dell Leaps into Alternative Marketing

Dell has joined other national advertisers in permission-based text messaging promotions hosted by Mobile Campus, reports 1to1 Media. Through the service, participating university students can opt to receive text messages from vendors of choice. The Mobile Campus partnership was one result of Dell's decision to part with print this year for alternative marketing vehicles, such as mobile, outdoor and social networking. De  [...]
Posted: Friday, April 13th 2007

Drug Marketers Remind Consumers They May Be Sick

General-illness awareness campaigns that drive consumers online for more information are proving effective for drug marketers, reports MediaPost. Unbranded ads designed to raise awareness of an illness or condition are becoming more common in the pharmaceutical industry despite initial doubts of their effectiveness. These ads direct consumers to go online and find more information  [...]
Posted: Monday, April 9th 2007

Study Confirms, Counters Email Campaign Practices

Email services provider Silverpop's study, "Email Creative That Works," confirms some commonly held beliefs - and offers a few surprises, too - regarding email marketing best practices. Branding in the subject line is critical, improving open rates 32-60 percent, writes Internet Retailer, citing the Silverpop study of B2B and B2C emails. Lifestyle photography results in higher  [...]
Posted: Wednesday, October 18th 2006

Marketers Explore More Emerging Media Channels

As marketers continue to increase online spending, they are moving beyond search marketing and experimenting with several online tactics that effectively generate leads, according to a panel discussion held Wednesday at BtoB's NetMarketing Breakfast, reports BtoB (via MediaBuyerPlanner). For example, with 80 percent of Avaya's marketing ef  [...]
Posted: Friday, March 24th 2006

Northern Tool Case Study Shows Froogle Banes, Benefits

Internet Retailer: Search engine soup: Northern Tool fits Froogle into Google marketing mix Northern Tool provides an interesting case study for both the benefits and hassles of feeding data to comparative shopping engines. When the company first started giving Froogle data on their products and prices, the engine wound up delivering all of $40 in revenue for the first quarter. But when Froogle was listed on the Google homepag  [...]
Posted: Friday, May 14th 2004

REI Sees E-Commerce Move Into Retail Stores

Internet Retailer: REI’s in-store pickup produces online sales 17 times more than expected When given the chance to pick up goods at its retail location, rather than waiting and paying for shipping, REI saw its customers come to the stores in droves. It expected about one to two million dollars in sales to go through the store in the first six months, but instead found orders of $26 million skittering off the retail shelves. A  [...]
Posted: Tuesday, May 4th 2004

Text Messaging Enters Marketing Mix

iMediaConnection: Texting to Win Text messaging, or Short Message Service (SMS), has been in heavy use by marketers overseas, but is just coming into its own in the U.S. It's already very popular as a companion piece to television as demonstrated by "American Idol" voting, and its efficiency - at 15 cents per contact - can be compelling as well. But, marketers have been slow to adopt mostly due to the steep e  [...]
Posted: Thursday, April 15th 2004

Retailers Say Amazon Placement Works

Internet Retailer: Lands’ End lures new customers through Amazon Stores hopping onto Amazon.com's tab bar may have been seen as having admitting defeat in their own, independent e-commerce efforts, but results are showing that companies like Lands' End are reaping massive customer acquisition benefits from the Amazon traffic spigot. Roughly half of the customers coming from Amazon are completely new or reactivated customers.   [...]
Posted: Tuesday, April 13th 2004

Ford UK Mounts Novel Multi-Media Product Placement Campaign

If you thought you could escape rampant product placements by reading a good book, fuhgetaboutit. The latest author to get paid for product placement in a novel is British chick-lit writer Carole Matthews. The author changed the heroine's car in her book "The Sweetest Taboo" to a   [...]
Posted: Monday, April 5th 2004

Art of Customer Service Develops Online

Internet Retailer: Online customer self-service broadening to more functions Internet Retailer: At CircuitCity.com, better customer service means longer hours Internet Retailer: With customer service, good talkers aren’t always good writers Internet Retailer published a troika of interesting  [...]
Posted: Friday, April 2nd 2004

Democrats and Republicans Having Fun With Streaming Video

Turnto10.com: Parties Use Internet To Spread Their Messages Democrats and Republicans have a new toy: streaming video, and they are reveling in their ability to sling mud 'round the globe via the Internet. As a result of improved technology, distributing video on the Internet is "practically free," according to political commentator Bill Rappleye of NBC TV's Pro  [...]
Posted: Tuesday, March 30th 2004

Hyundai Case Study Shows Why Net Drives Car Firms Gaga

iMedia: Automotive Best Practices Joseph Jaffe weighs in with another of his insightful best practice case studies, this time focusing on the automotive industry. Car companies are among the most eager online advertisers, so much so that there is already an upfront mar  [...]
Posted: Tuesday, October 7th 2003

We All Scream for Ice Cream...Coupons Online

DM News: Online Ads Churn Visits for Free Ice Cream 90 year old ice cream maker Brigham partnered with Boston.com to offer coupons for a free ice cream cone at participant stores for a week earlier this month, with impressive results: the campaign (called "The Scoop") netted   [...]
Posted: Monday, September 29th 2003

Showtime's Jordan Berman on Net Marketing

iMedia: Showtime’s Jordan Berman iMedia interviews Showtime Networks' online manager, Jordan Berman. He has a fairly diverse portfolio of responsibilities, including online advertising, promotions, search engine marketing, subscription ordering, co-branding opportunities and new technology initiatives. The biggest lesson learned: "The importance of having the online campaign really tie in with the offline efforts."   [...]
Posted: Thursday, August 14th 2003

Jane Mag Drives Print Readers Through Web Promo

WSJ (subscription required): Jane Magazine Links Promotions to Purchases Ad sales consultant Leslie Laredo points out this article in the WSJ as a watershed moment for magazine publishers. Jane Magazine, in an effort to demonstrate the effectiveness of its ads, has launched a contents that requires readers to buy products advertised   [...]
Posted: Thursday, May 15th 2003