Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 88 | 74 |
| » ad pricing | 1 | 161 |
| » ad selling | 27 | 135 |
| » ad targeting | 52 | 110 |
| » ad technologies & vendors | 21 | 141 |
| » advertainment | 59 | 103 |
| » Advertising | 1 | 161 |
| » affiliate marketing | 1 | 161 |
| » agencies & ad departments | 34 | 128 |
| » alternative marketing | 51 | 111 |
| » Asia/Pacific | 3 | 159 |
| » automotive | 11 | 151 |
| » b2b | 3 | 159 |
| » best practices | 11 | 151 |
| » biz buzz | 52 | 110 |
| » branding | 51 | 111 |
| » broadband | 39 | 123 |
| » campaigns & creatives of note | 44 | 118 |
| » case studies | 6 | 156 |
| » co-op marketing & partnerships | 47 | 115 |
| » computers & tech | 19 | 143 |
| » consumer packaged goods | 7 | 155 |
| » cross media | 61 | 101 |
| » deep coverage | 2 | 160 |
| » demographics | 34 | 128 |
| » direct marketing | 11 | 151 |
| » domain names | 15 | 147 |
| » don't believe the hype | 1 | 161 |
| » e-commerce | 36 | 126 |
| » email marketing | 10 | 152 |
| » Europe | 12 | 150 |
| » events | 8 | 154 |
| » finance | 9 | 153 |
| » global | 3 | 159 |
| » healthcare | 2 | 160 |
| » How-to | 2 | 160 |
| » I-PR & business communications | 2 | 160 |
| » instant messaging marketing | 4 | 158 |
| » interviews | 1 | 161 |
| » intrusive formats | 1 | 161 |
| » Latin America | 1 | 161 |
| » legal, government & regulation | 8 | 154 |
| » loyalty & retention | 16 | 146 |
| » major account moves | 1 | 161 |
| » major brands | 53 | 109 |
| » major players news | 56 | 106 |
| » Marketing | 1 | 161 |
| » measurement & analytics | 12 | 150 |
| » media convergence | 59 | 103 |
| » minorities | 1 | 161 |
| » mobile marketing | 26 | 136 |
| » new and improved | 16 | 146 |
| » online ad market | 49 | 113 |
| » pearls of wisdom | 6 | 156 |
| » people | 7 | 155 |
| » personalization | 4 | 158 |
| » political parties & organizations | 3 | 159 |
| » privacy | 1 | 161 |
| » promotions | 23 | 139 |
| » publishing | 38 | 124 |
| » real estate | 1 | 161 |
| » research & stats | 21 | 141 |
| » rich media | 38 | 124 |
| » search engine marketing | 15 | 147 |
| » seniors | 1 | 161 |
| » sex sells | 1 | 161 |
| » signs of doom | 2 | 160 |
| » signs of recovery | 2 | 160 |
| » signs of what's to come | 59 | 103 |
| » small business | 3 | 159 |
| » syndication & RSS | 18 | 144 |
| » technical innovation | 12 | 150 |
| » telecom | 8 | 154 |
| » text ads | 10 | 152 |
| » tools & software | 20 | 142 |
| » top stories | 15 | 147 |
| » travel | 2 | 160 |
| » user experience | 38 | 124 |
| » viral marketing & social media | 32 | 130 |
| » weblog marketing | 15 | 147 |
| » women | 12 | 150 |
| » worst practices | 1 | 161 |
| » Youth | 19 | 143 |
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Middle-Aged Moms Swoon over New Moon
Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend.
While "Twi-hard" teen girls were the expected and most obvious fan base, it is now clear that the vampire-meets-werewolf film has also drawn in their mothers, who are flocking to social media sites to discuss and promote the film as eagerly as their Millennial offspring.
As an exampl [...]
Posted: Tuesday, December 1st 2009
Video Games Rev Up Holiday-Season Ads, Promos
The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline.
These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon [...]
Posted: Monday, November 30th 2009
Best Buy, iTunes Validate 'Over-the-Top' Model
A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes.
These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int [...]
Posted: Tuesday, November 3rd 2009
Google Music Greeted with Interest, Excitement
The rumors were true: Google is making a play for the music search space.
The search-engine giant unveiled the new service yesterday, causing the internet - and especially Twitter - to light up with rave reviews from some, and constructive critiques and head scratching from others.
Fred [...]
Posted: Friday, October 30th 2009
Google Eyes Digital Music Biz
Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala.
The new service will be part of Google's On [...]
Posted: Friday, October 23rd 2009
Food Bloggers Cook up Big Business
Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies.
The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
Disney Explores Cross-Platform Content Ownership
The Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material.
Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
NBA Launches Online Rule Book to Polish Image
The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent and high-profile league games.
The site is the league’s latest effort to regain the confidence of fans, many of whom are frustrated with the sport’s officiating practices [...]
Posted: Monday, October 19th 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Mobile Junkies Hard to Reach with Other Media
The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress.
The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil [...]
Posted: Monday, August 3rd 2009
Silverman Quits NBC, Joins Diller on Ambitious Production Venture
Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company.
Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment, [...]
Posted: Tuesday, July 28th 2009
Facebook App Lets Page Admins Host Live Video
This week Justin.tv launched "Live," an application that enables Facebook Page administrators to create a streaming video tab.
The app features a Facebook live stream on one side, enabling watchers to chat, update their status for other viewers to see, and view friends that are also watching the content. It is positioned as useful for companies or public figures that wish to stream live footage -- and host conversation -- on their Facebook Pages, [...]
Posted: Friday, July 10th 2009