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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 83 | 9 |
| » ad pricing | 7 | 85 |
| » ad targeting | 45 | 47 |
| » ad technologies & vendors | 34 | 58 |
| » advertainment | 14 | 78 |
| » affiliate marketing | 3 | 89 |
| » agencies & ad departments | 21 | 71 |
| » alternative marketing | 23 | 69 |
| » automotive | 12 | 80 |
| » b2b | 5 | 87 |
| » best practices | 10 | 82 |
| » biz buzz | 29 | 63 |
| » branding | 19 | 73 |
| » broadband | 9 | 83 |
| » campaigns & creatives of note | 16 | 76 |
| » case studies | 3 | 89 |
| » co-op marketing & partnerships | 16 | 76 |
| » computers & tech | 8 | 84 |
| » consumer packaged goods | 5 | 87 |
| » cross media | 29 | 63 |
| » demographics | 8 | 84 |
| » direct marketing | 14 | 78 |
| » domain names | 2 | 90 |
| » e-commerce | 14 | 78 |
| » email marketing | 6 | 86 |
| » entertainment | 27 | 65 |
| » Europe | 4 | 88 |
| » events | 3 | 89 |
| » finance | 5 | 87 |
| » healthcare | 3 | 89 |
| » I-PR & business communications | 1 | 91 |
| » instant messaging marketing | 2 | 90 |
| » intrusive formats | 2 | 90 |
| » legal, government & regulation | 5 | 87 |
| » loyalty & retention | 1 | 91 |
| » major account moves | 2 | 90 |
| » major brands | 27 | 65 |
| » major players news | 47 | 45 |
| » Marketing | 1 | 91 |
| » measurement & analytics | 12 | 80 |
| » media convergence | 18 | 74 |
| » mobile marketing | 15 | 77 |
| » new and improved | 8 | 84 |
| » online ad market | 42 | 50 |
| » pearls of wisdom | 5 | 87 |
| » people | 1 | 91 |
| » personalization | 4 | 88 |
| » political parties & organizations | 3 | 89 |
| » privacy | 1 | 91 |
| » promotions | 8 | 84 |
| » publishing | 31 | 61 |
| » real estate | 2 | 90 |
| » research & stats | 23 | 69 |
| » rich media | 22 | 70 |
| » search engine marketing | 19 | 73 |
| » signs of recovery | 4 | 88 |
| » signs of what's to come | 36 | 56 |
| » small business | 5 | 87 |
| » syndication & RSS | 4 | 88 |
| » technical innovation | 6 | 86 |
| » telecom | 3 | 89 |
| » text ads | 13 | 79 |
| » tools & software | 13 | 79 |
| » top stories | 22 | 70 |
| » travel | 1 | 91 |
| » user experience | 14 | 78 |
| » viral marketing & social media | 9 | 83 |
| » weblog marketing | 7 | 85 |
| » women | 2 | 90 |
| » Youth | 5 | 87 |
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Internet Ad Revenues Top $23B in '08
Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), writes MarketingCharts.
Despite [...]
Posted: Tuesday, March 31st 2009
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
Verizon Taps Microsoft for Exclusive Search, Ad Deal
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units.
Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi [...]
Posted: Thursday, January 8th 2009
Worldwide iPhone WiFi Ad Requests Grow 52%
Worldwide iPhone WiFi ad requests grew 52% month-over-month to 359 million in November, giving the iPhone 6.3% share of global total requests and 9.9% share of requests in the US, where it is now the #1 device, according to research from AdMob (via MarketingCharts).
According to AdMob's November 2008 M [...]
Posted: Tuesday, December 30th 2008
Kia Peddles Soul Across imeem for Android
Social music service imeem launched imeem for Android, a mobile music app for phones built on Google's Android platform.
imeem for Android has been available in Google's App Market for the past month. It is currently a [...]
Posted: Monday, November 24th 2008
Marchex Conducts Local Ad Sales, Online Management for Barrington
Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform.
Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex.
Online lead packages will be fulfilled on a budget basis: Marchex will manage the budget [...]
Posted: Friday, September 12th 2008
Google Peddles Ads for NBCU
NBCU signed a multi-year partnership with Google to have the search giant sell advertising on some of its cable nets, reports MediaBuyerPlanner.
Through Google TV Ads, Google will sell ads Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller, with other channels possible in the future, writes Reuters.
The Google TV Ads service o [...]
Posted: Wednesday, September 10th 2008
Google Ad Manager Goes Live
Google Ad Manager, which has been in beta since March, made its public debut today.
Ad Manager is a hosted ad serving and management service for small business publishers. It helps prepare inventory for sales, as well as scheduled ad execut [...]
Posted: Tuesday, August 26th 2008
Social Media, Mobile -- and Microsoft -- Top Off Beijing Olympic Coverage
With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand.
NBCOlympics.com will also include home video-style content and blogs fr [...]
Posted: Tuesday, July 29th 2008
Gannett Selects AOL's Adtech to Serve Digital Ads
Gannett Co. announced plans to use Adtech, a German technology owned by AOL, to serve digital ads across its suite of sites.
Gannett runs 20 news groups in the United Kingdom. In the United States, it operates 23 TV stations and 85 newspapers, including USA Today. Nielsen says Gannett's online sites alone serve about 25 million [...]
Posted: Tuesday, July 15th 2008
VideoEgg Launches 5 'Engagement-Building' Ad Units
VideoEgg launches five new video ad units today:
1. LIVE, which uses RSS feeds to continuously update text or images in ads.
2. LOCAL, which serves ads by zip code. Advertisers can also add a map feature to the execution.
3. RICH, a simple means to launch and track rich multi-video ads. Tabbed widgets appear at the bottom of each video, so users can see different versions of the ad or request more information.
4. SHOP, which enables advertisers to promote multiple items from a single spot. [...]
Posted: Thursday, July 10th 2008
Industry Buzz & Snippets: 5/22/08
Ad Networks and Analytics:
Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures.
Out-of-home ad network C [...]
Posted: Thursday, May 22nd 2008
Spot Runner Scores $51M from Publishing and Other Media Firms
Video ad creation firm Spot Runner has secured $51 million in financing elicited from firms like Daily Mail, General Trust, Grupo Televisa, and Legg Mason Capital Management.
The inclusion of the Daily Mail suggests Spot Runner may use its "war chest" to explore opportunities in print. [...]
Posted: Wednesday, May 7th 2008
Borrell: Local TV Station Ad Revenue Continues Growth
A report from Borrell Associates finds ad revenue from local TV websites is growing, reports MediaPost.
According to Borrell, revenue from ads on local station websites grew 72 percent in 2007, to reach $772 million. That growth is expected to continue with a slightly smaller 45 percent increase predicted for 2008.
According to the report, advertisers who wouldn't [...]
Posted: Monday, March 31st 2008
CBS Sets Up Ad/Content Network for Local Bloggers
CBS is rolling out the CBS Local Ad Network, aimed at blogs that provide local coverage in areas with a CBS owned-and-operated TV station.
Publishers in the network place a widget, which displays updates from CBS News, on their sites. Ads sold by CBS run within the widget; publishers get a cut of the profit.
The CBS Local Ad Network is active in about half of CBS' owned-and-operated markets, including Chicago, Dallas-Fort Worth and Boston. Remaining markets will be included in coming weeks [...]
Posted: Tuesday, March 18th 2008
WB Network Reincarnates as Hulu-Style Website
Warner Bros.' television arm plans on resurrecting the WB TV network in the form of a new website.
The site will stream free episodes of all WB-produced series during the network's 1995-2006 run, including Gilmore Girls, Everwood, and What I Like About You.
The site -- which models that of Hulu -- will be ad-supported and geared primarily to wom [...]
Posted: Monday, March 10th 2008
1-800-Flowers Launches Valentine Video Contest on YouTube
For Valentine's Day, 1-800-Flowers.com has launched two video contests on a YouTube channel dubbed "The World's Greatest Love Stories."
"Will You Marry Me?" is the first contest, which is seeking video submissions showing people popping the question. The prize is a wedding at a Sandals resort and a diamond ring from Blue Nile.
The second contest asks couples for video valentines. The winning entry will be featured on You [...]
Posted: Thursday, January 10th 2008