Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 11 | |
| » ad selling | 7 | 4 |
| » ad targeting | 7 | 4 |
| » ad technologies & vendors | 6 | 5 |
| » advertainment | 1 | 10 |
| » agencies & ad departments | 2 | 9 |
| » alternative marketing | 5 | 6 |
| » automotive | 1 | 10 |
| » b2b | 2 | 9 |
| » best practices | 1 | 10 |
| » biz buzz | 4 | 7 |
| » branding | 2 | 9 |
| » broadband | 1 | 10 |
| » campaigns & creatives of note | 1 | 10 |
| » computers & tech | 2 | 9 |
| » consumer packaged goods | 1 | 10 |
| » cross media | 4 | 7 |
| » demographics | 1 | 10 |
| » direct marketing | 2 | 9 |
| » e-commerce | 2 | 9 |
| » email marketing | 1 | 10 |
| » entertainment | 1 | 10 |
| » events | 1 | 10 |
| » finance | 1 | 10 |
| » healthcare | 1 | 10 |
| » I-PR & business communications | 1 | 10 |
| » legal, government & regulation | 3 | 8 |
| » major brands | 2 | 9 |
| » major players news | 3 | 8 |
| » measurement & analytics | 3 | 8 |
| » media convergence | 2 | 9 |
| » mobile marketing | 1 | 10 |
| » online ad market | 7 | 4 |
| » personalization | 2 | 9 |
| » political parties & organizations | 1 | 10 |
| » privacy | 2 | 9 |
| » publishing | 5 | 6 |
| » real estate | 1 | 10 |
| » research & stats | 4 | 7 |
| » rich media | 2 | 9 |
| » search engine marketing | 3 | 8 |
| » signs of doom | 1 | 10 |
| » signs of recovery | 1 | 10 |
| » signs of what's to come | 4 | 7 |
| » small business | 3 | 8 |
| » technical innovation | 1 | 10 |
| » telecom | 1 | 10 |
| » text ads | 1 | 10 |
| » tools & software | 1 | 10 |
| » top stories | 4 | 7 |
| » user experience | 1 | 10 |
| » viral marketing & social media | 3 | 8 |
- Showing 1 - 11 of 11
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Opinions Sought for Ad Campaign Measurement Guidelines
The Interactive Advertising Bureau released its ad campaign measurement guidelines for community review.
The document was put together to bring uniformity to the interactive ad industry and maintain a standard of quality.
Comment upon the document at the IAB website, which divides commentary by type: publishers, ad agencies, brand marketers and technology vendors. [...]
Posted: Friday, July 25th 2008
Coen: '07 Ad Forecast Again Reduced
Robert J. Coen, SVP and forecasting director at Universal McCann, again lowered his growth forecast for U.S. advertising spending in 2007 - but said the growth rate would be stronger in 2008, reports the New York Times (via MarketingCharts). He also reduced his final ad spending estimate for 2006 - from $285.1 billion to $281.6 [...]
Posted: Thursday, June 28th 2007
Google Pushes Ahead with Print-Ad Project
Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen wo [...]
Posted: Wednesday, December 21st 2005
MediaBuys.com Adds Cable, TV to Online Store
Media buying discount club MediaBuys.com has added TV and cable shows to its list of available ad space, allowing the club's 780+ buying members to access pre-discounted buys for sports, comedy and other shows in its online media store, [...]
Posted: Friday, November 4th 2005
Google Now Selling Print Ads. Say What?
Google is testing the print ad market in an attempt to capture traditional advertising dollars and take a significant step toward becoming a one-stop shop for both online and offline ad sales, writes CNET. Google recently bought ad pages in tech magazines, including PC Magazine and Maximum PC, and is reselling those pages, in quarters and fifths, to its AdWords advertisers.
The experiment (the c [...]
Posted: Wednesday, August 31st 2005
Many Delete Cookies, Invalidate Ad Measurements
Confirming seeming odd data coming from companies relying on cookie tracking, a new Jupiter Research study showed that two out of five users wind up having their cookies deleted at least once a month. Many marketers and certainly marketing technology firms have come to rely on the ubiquitous cookie to measure ad performance, conduct frequency caps on ads, gauge audience size and innumerable other basic metrics. But in a study of about [...]
Posted: Monday, March 14th 2005
Product Placement Tops Media Growth
MediaPost reports that product placement on television is growing even faster than internet advertising, although expenditures aren't measured. Nielsen said that the top 10 brands managed to place more than twice as many product placements on network TV in the first nine months of 2004 than they did they year previously. They generated together 8,145 occurrences.
[...]
Posted: Friday, December 10th 2004
Cross-Media Adspend Articulated
eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa [...]
Posted: Thursday, December 9th 2004
TV, Other Media Often Used as Background Noise
ClickZ: Media Multitaskers May Miss Messages
New and seemingly proliferating studies show that people use more than one medium at a time, often listening to the radio while web surfing or reading in the presence of a turned on television. Which begs the question, which impressions are getting the attention of the consumer?
One study shows that four out of five business users, for instance, pay more attention to o [...]
Posted: Monday, April 5th 2004
@d:tech, San Francisco, June 16-18
Ad-tech.com: Palace Hotel, San Francisco, June 16-18
There is no question, @d:tech is the only real must-attend show in the overall e-marketing space anymore. Or, in any event, it's the best of them. I attended most recently last November in NYC, and it was an excellent event, just like old times: tons of familiar faces of industry vets, dozens of exhibitors, multiple open-bar parties, tchotchke, the works. Oh yeah, and lots of presentations, too (but the rea [...]
Posted: Wednesday, April 23rd 2003
- Showing 1 - 11 of 11