Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 102 | 63 |
| » ad pricing | 4 | 161 |
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| » ad technologies & vendors | 33 | 132 |
| » advertainment | 35 | 130 |
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| » b2b | 7 | 158 |
| » best practices | 21 | 144 |
| » Beyond Marketing | 1 | 164 |
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| » branding | 49 | 116 |
| » broadband | 14 | 151 |
| » campaigns & creatives of note | 37 | 128 |
| » case studies | 8 | 157 |
| » co-op marketing & partnerships | 31 | 134 |
| » computers & tech | 19 | 146 |
| » consumer packaged goods | 10 | 155 |
| » CRM | 1 | 164 |
| » demographics | 31 | 134 |
| » direct marketing | 25 | 140 |
| » domain names | 11 | 154 |
| » e-commerce | 23 | 142 |
| » email marketing | 14 | 151 |
| » entertainment | 61 | 104 |
| » Europe | 6 | 159 |
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| » global | 3 | 162 |
| » healthcare | 3 | 162 |
| » I-PR & business communications | 3 | 162 |
| » instant messaging marketing | 7 | 158 |
| » interviews | 1 | 164 |
| » intrusive formats | 2 | 163 |
| » Latin America | 1 | 164 |
| » legal, government & regulation | 7 | 158 |
| » loyalty & retention | 11 | 154 |
| » major account moves | 2 | 163 |
| » major brands | 56 | 109 |
| » major players news | 60 | 105 |
| » Marketing | 1 | 164 |
| » measurement & analytics | 17 | 148 |
| » media convergence | 60 | 105 |
| » mobile marketing | 20 | 145 |
| » new and improved | 12 | 153 |
| » online ad market | 55 | 110 |
| » pearls of wisdom | 6 | 159 |
| » people | 12 | 153 |
| » personalization | 4 | 161 |
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| » privacy | 1 | 164 |
| » promotions | 20 | 145 |
| » publishing | 26 | 139 |
| » real estate | 3 | 162 |
| » research & stats | 51 | 114 |
| » rich media | 27 | 138 |
| » search engine marketing | 31 | 134 |
| » seniors | 2 | 163 |
| » signs of doom | 2 | 163 |
| » signs of recovery | 1 | 164 |
| » signs of what's to come | 55 | 110 |
| » small business | 6 | 159 |
| » Spanish-speaking | 1 | 164 |
| » syndication & RSS | 6 | 159 |
| » technical innovation | 10 | 155 |
| » telecom | 6 | 159 |
| » text ads | 9 | 156 |
| » tools & software | 25 | 140 |
| » top stories | 21 | 144 |
| » user experience | 27 | 138 |
| » viral marketing & social media | 25 | 140 |
| » weblog marketing | 14 | 151 |
| » women | 10 | 155 |
| » worst practices | 1 | 164 |
| » Youth | 16 | 149 |
Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360
Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi [...]
Posted: Tuesday, May 22nd 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
What Toyota Still Doesn't Get About Social Media
Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat.
First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -Â and when the economic consequences are hi [...]
Posted: Monday, February 15th 2010
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 11/13/09
Pharma Marketing:
FDA tackles gray area of social media.
Media Strategies:
Forbes buys online photo platform FlipGloss.
Search:
Google [...]
Posted: Friday, November 13th 2009
Google Eyes Digital Music Biz
Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala.
The new service will be part of Google's On [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Disney Explores Cross-Platform Content Ownership
The Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material.
Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media [...]
Posted: Thursday, October 22nd 2009
Real-Time Search: Twitter, Facebook and Beta-Bing
In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results.
A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
Bloomberg + BusinessWeek: Do They Ad Up?
After much speculation within the industry, financial news service Bloomberg announced this week that it is acquiring BusinessWeek magazine and its website from McGraw-Hill.Â
Terms weren't publicly disclosed, but the sale is reported to be close to $5 million, according to MediaBuyerPlanner. Bloomberg also will assume responsibility for liabilities and severance payout [...]
Posted: Thursday, October 15th 2009
Silverman Quits NBC, Joins Diller on Ambitious Production Venture
Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company.
Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment, [...]
Posted: Tuesday, July 28th 2009
Abercrombie & Fitch Debuts Multi-Sensory Store Format
Specialty youth apparel retailer Abercrombie & Fitch will open a new store format called EPIC Hollister in New York, NY on July 16. Abercrombie describes the 40,000-square-foot, four-story store as "pure California fantasy."
The format will feature "sight, sound, scent, taste, touch and positive energy," [...]
Posted: Thursday, June 25th 2009
Veodia Snaps Up Screen Capture Startup
Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France.
ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow [...]
Posted: Friday, June 19th 2009
Meebo Unifies SocNets, Content Sites on Engagement Platform
IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease.
"Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said.
Mother-driven [...]
Posted: Wednesday, June 10th 2009
Starbucks Seeks to Stimulate Social Media Engagement
In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos -- and their own -- over social media.
The campaign is expected to float on the viral potential proffered by the brand's nearly 1.5 million Facebook fans and 185,000 Twitter followers.
The ads spout trite wit [...]
Posted: Wednesday, May 20th 2009