Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 125 | 66 |
| » ad pricing | 7 | 184 |
| » ad selling | 42 | 149 |
| » ad targeting | 69 | 122 |
| » ad technologies & vendors | 55 | 136 |
| » advertainment | 35 | 156 |
| » Advertising | 1 | 190 |
| » affiliate marketing | 7 | 184 |
| » agencies & ad departments | 26 | 165 |
| » alternative marketing | 44 | 147 |
| » Asia/Pacific | 4 | 187 |
| » automotive | 7 | 184 |
| » b2b | 14 | 177 |
| » best practices | 25 | 166 |
| » biz buzz | 49 | 142 |
| » branding | 57 | 134 |
| » broadband | 18 | 173 |
| » campaigns & creatives of note | 36 | 155 |
| » case studies | 5 | 186 |
| » co-op marketing & partnerships | 33 | 158 |
| » computers & tech | 16 | 175 |
| » consumer packaged goods | 10 | 181 |
| » CRM | 3 | 188 |
| » cross media | 55 | 136 |
| » demographics | 16 | 175 |
| » direct marketing | 24 | 167 |
| » domain names | 24 | 167 |
| » don't believe the hype | 1 | 190 |
| » e-commerce | 38 | 153 |
| » email marketing | 19 | 172 |
| » entertainment | 49 | 142 |
| » Europe | 10 | 181 |
| » events | 9 | 182 |
| » finance | 10 | 181 |
| » global | 2 | 189 |
| » healthcare | 5 | 186 |
| » How-to | 2 | 189 |
| » I-PR & business communications | 6 | 185 |
| » instant messaging marketing | 5 | 186 |
| » interviews | 2 | 189 |
| » intrusive formats | 4 | 187 |
| » Latin America | 2 | 189 |
| » legal, government & regulation | 13 | 178 |
| » loyalty & retention | 9 | 182 |
| » major account moves | 2 | 189 |
| » major brands | 63 | 128 |
| » major players news | 61 | 130 |
| » Marketing | 2 | 189 |
| » measurement & analytics | 29 | 162 |
| » media convergence | 56 | 135 |
| » mobile marketing | 24 | 167 |
| » new and improved | 16 | 175 |
| » nonsense & parodies | 1 | 190 |
| » pearls of wisdom | 11 | 180 |
| » people | 11 | 180 |
| » personalization | 8 | 183 |
| » political parties & organizations | 6 | 185 |
| » privacy | 5 | 186 |
| » promotions | 10 | 181 |
| » publishing | 36 | 155 |
| » real estate | 5 | 186 |
| » research & stats | 67 | 124 |
| » rich media | 39 | 152 |
| » search engine marketing | 37 | 154 |
| » Segmentation & Markets | 1 | 190 |
| » signs of doom | 2 | 189 |
| » signs of recovery | 7 | 184 |
| » signs of what's to come | 81 | 110 |
| » small business | 9 | 182 |
| » spam & anti-spam | 1 | 190 |
| » syndication & RSS | 13 | 178 |
| » technical innovation | 14 | 177 |
| » telecom | 10 | 181 |
| » text ads | 22 | 169 |
| » tools & software | 26 | 165 |
| » top stories | 16 | 175 |
| » travel | 2 | 189 |
| » user experience | 32 | 159 |
| » viral marketing & social media | 39 | 152 |
| » weblog marketing | 27 | 164 |
| » women | 9 | 182 |
| » worst practices | 1 | 190 |
| » Youth | 18 | 173 |
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Top News: Buying online reviews | Twitter's censorship | Apple No.1 smartphone
Mobile Marketing:
Advertisers will spend $2.61 billion on mobile this year.
Ecommerce:
For $2 a star, an online retailer gets 5-star product reviews.
Social Media:
[...]
Posted: Friday, January 27th 2012
Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride
Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer [...]
Posted: Thursday, January 19th 2012
Top News: Will Google's search ad previews break the click model ? | Xoom sales still weak | Delicious purchased to become information discovery service |
Ad Technologies:
Will Google's search ad previews break the click?
Google begins charging for some calls from PC ads.
Mobile Marketing:
Jobs tries to [...]
Posted: Thursday, April 28th 2011
Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom
Online Video:
Vevo fuses artists and athletes in new web series.
Social Media:
TV industry taps social media to keep viewers' attention.
Internet Strategies:
In a cutthroat world, so [...]
Posted: Monday, February 21st 2011
Tuesday's Toolset Watch
Measurements & Analytics
Google has added new privacy features to its analytics applications, according to a blog post by Posted by Amy Chang, director of Product Management, including a Google Enhanced Analytics Opt-out Browser Add-on. The opt-out gives users with a choice of whether information about website visits is collected by Google Analytics. It also stops da [...]
Posted: Tuesday, June 1st 2010
Progressive's 'Help Flo' Campaign Aims for Engagement, Brand Building
Progressive Insurance is going online to find its popular TV commercial character 'Flo the helpful insurance expert' a 'helper'. Besides holding auditions in Miami next week, the insurance company is also encouraging hopefuls to submit their auditions online at its Help Flo website.
Progressive has been using 'Flo' for customer outreach and engagement online ever since she was introduced with the launch of the comp [...]
Posted: Friday, February 12th 2010
Online Video Replaces DVR
The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen.
Online Video - The New DVR?
The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV. [...]
Posted: Friday, February 5th 2010
Britain Turns to Social Media to Promote 2012 Games
Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games.
VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events.
"Outsmart Our Competitors"
[...]
Posted: Friday, January 29th 2010
Bargain-Hunting Consumers Choose Print Ads over Online
Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey.
In general, the survey found that newspaper and magazine ads are considered the best place to f [...]
Posted: Monday, January 25th 2010
Video Games Rev Up Holiday-Season Ads, Promos
The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline.
These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Post-Click Analytics Closer to Becoming Reality
A host of new applications are enabling the easier integration of web analytics into email marketing and mobile marketing campaigns.
These advances - along with a greater understanding of how to better leverage data that companies already have in house - are bringing marketers closer to the as-of-yet unrealized industry ideal of personalizing emails based on where and how long a consumer lingered on a particular site.
E-Marketing Utopia
The opportunities that "post-clic [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
SocNet Experiments Bode Well for Holiday Season
Inspired by the results of experimental social media campaigns, some major retailers are gearing up to roll out more elaborate social networking campaigns than they did last year.
Though overall online ad spending among retailers is expected to increase this holiday season, details have emerged over the last several weeks that indicate merchants plan to use more of this money on sites such as Twitte [...]
Posted: Friday, November 6th 2009
Google Eyes Digital Music Biz
Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala.
The new service will be part of Google's On [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009