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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » demographics | 5 | 41 |
| » direct marketing | 5 | 41 |
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| » email marketing | 3 | 43 |
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| » major players news | 18 | 28 |
| » measurement & analytics | 9 | 37 |
| » media convergence | 16 | 30 |
| » mobile marketing | 10 | 36 |
| » new and improved | 8 | 38 |
| » nonsense & parodies | 1 | 45 |
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| » promotions | 4 | 42 |
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| » rich media | 7 | 39 |
| » search engine marketing | 8 | 38 |
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| » signs of what's to come | 24 | 22 |
| » small business | 1 | 45 |
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| » telecom | 4 | 42 |
| » text ads | 1 | 45 |
| » tools & software | 17 | 29 |
| » top stories | 1 | 45 |
| » user experience | 15 | 31 |
| » viral marketing & social media | 11 | 35 |
| » weblog marketing | 7 | 39 |
| » Youth | 2 | 44 |
The State of the Union Meets Crowdsourcing
Crowdsourcing is getting a place on mainstream America's map of emerging technology, thanks to a Mozilla project that is incorporating its use in President Obama’s annual state of the union address this week.
Tuesday's State of the Union Address from U.S. President Barack Obama will include crowdsourced captions and subtitles provided by citizens around the world via new web tools fro [...]
Posted: Monday, January 23rd 2012
Mobile TV Coalition Vague on Advertising Plans
A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet.
Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz [...]
Posted: Thursday, April 15th 2010
Industry Buzz & News: 3/12/10
Ad Technologies:
Instant ads set the pace on the web.
Jumptap mulling mobile ad licensing program.
E-Commerce:
E-tailers should act fast to comply with Colorado's [...]
Posted: Friday, March 12th 2010
P&G Launches eStore to Test Marketing Concepts
Procter & Gamble is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales.
The eStore is coming out now in beta with 5,000 invited consumers; it will roll out broadly in the U.S. in March or April, the company [...]
Posted: Wednesday, February 10th 2010
'Googlephone' Update 12-15: Two Versions Hit the Market Jan. 5
The rumored Google-branded smartphone is a reality and could be made available as early as January 5, according to a source familiar with the matter. Google will be marketing two versions of its own cell phone, one with a service contract with T-Mobile, and another that is "unlocked," the source said (via Reuters).
The T-Mobile version will subsidize the cost of the phone for U.S. consumers. While the phone is said to be simil [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
Pizza Chains Make Dough with Mobile Apps
Pizza Hut announced last week that it has generated more than $1 million in sales from its iPhone and iTouch application within three months of launch.
The app, which enables users to order pizzas and other foods as well as play games, offers an ongoing 20% discount on all orders.
The news reinforces the growing importance that mobile is playing in the marketing strategies of major pizza chains including Pizza Hut, Domino's, and Papa John’s, which for years have benefited from the succes [...]
Posted: Wednesday, November 4th 2009
Best Buy, iTunes Validate 'Over-the-Top' Model
A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes.
These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int [...]
Posted: Tuesday, November 3rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
Disney Explores Cross-Platform Content Ownership
The Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material.
Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media [...]
Posted: Thursday, October 22nd 2009
Real-Time Search: Twitter, Facebook and Beta-Bing
In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results.
A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Newspapers Fail To Harness Readers' Social Power
Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts.
Findings from the [...]
Posted: Monday, March 30th 2009
Smart Versioning Optimizes Digital Ads on the Fly
Yesterday Eyeblaster launched Smart Versioning, a tool that lets users modify aspects of new or currently-running ads, including images, text, video, audio, typeface and language.
Updates can be made dynamically, maximizing an ad's potential to convert users as marketers gather new data about them. The feature set promises to improve relevancy, cut costs and make global campaigns more amenable to local markets. It can be integrated into regional and s [...]
Posted: Thursday, February 5th 2009
Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market
AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner.
BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf [...]
Posted: Wednesday, September 24th 2008
VideoEgg Launches 5 'Engagement-Building' Ad Units
VideoEgg launches five new video ad units today:
1. LIVE, which uses RSS feeds to continuously update text or images in ads.
2. LOCAL, which serves ads by zip code. Advertisers can also add a map feature to the execution.
3. RICH, a simple means to launch and track rich multi-video ads. Tabbed widgets appear at the bottom of each video, so users can see different versions of the ad or request more information.
4. SHOP, which enables advertisers to promote multiple items from a single spot. [...]
Posted: Thursday, July 10th 2008
Project Canoe Finds Figurehead in David Verklin
Project Canoe, a unified advertising initiative by the nation's largest cable companies, has selected David Verklin to lead it, reports The Wall Street Journal.
Project Canoe [...]
Posted: Wednesday, June 11th 2008
Amazon, Rockstar Sell MP3s in 'Stolen' Cars -- Via GTA IV
Rockstar Games and Amazon are setting foundations for a new way to sell music: inside console-based games like Grand Theft Auto IV, which debuts at April's end.
When players hear an appealing song in a car they've stolen within GTA IV, they can earmark the MP3 by dialing ZIT-555-0100 from an in-game mobile phone, [...]
Posted: Monday, March 31st 2008