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Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi  [...]
Posted: Tuesday, May 22nd 2012

Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding

Ad Technology: Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May Best Practices: Response: Will We Really Grow Display By Incentivizing Low Bidd  [...]
Posted: Thursday, May 17th 2012

DOOH Campaigns Mesh with Social Media, Email

Domino's Pizza is taking another leap of faith with a new advertising campaign: namely, it is posting a stream of online order comments about the company on a digital billboard in New York’s Times Square uncensored, except for a screening for obscenity. (via Detroit News). Last year the company showed it was unafraid to deal with touchy - at least for the company - subjects via its advertising, such as the   [...]
Posted: Friday, July 29th 2011

The Link Between Online, Offline Marketing Worth A Second Look Under USPS Proposal

The U.S. Postal Service is proposing a campaign in which it offers a refund to companies if their direct-mail advertising efforts are not successful. If it goes through with the proposal, the offer would be a chance for marketers to revisit the link between offline and online ad campaigns and how well they intersect and play off of each other. The proposed test would be called Mail Works Guarantee, The AP reports (  [...]
Posted: Thursday, April 21st 2011

Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom

Online Video: Vevo fuses artists and athletes in new web series. Social Media: TV industry taps social media to keep viewers' attention. Internet Strategies: In a cutthroat world, so  [...]
Posted: Monday, February 21st 2011

Tuesday's Toolset Watch

Measurements & Analytics Google has added new privacy features to its analytics applications, according to a blog post by Posted by Amy Chang, director of Product Management, including a Google Enhanced Analytics Opt-out Browser Add-on. The opt-out gives users with a choice of whether information about website visits is collected by Google Analytics. It also stops da  [...]
Posted: Tuesday, June 1st 2010

Tuesday's Toolset Watch

Welcome to MarketingVox's latest column - Toolset Watch, which we will be running on Tuesdays to cover new and updated product launches and other items of interest, such as online tutorials. If you have a news item to submit, please send it to erika@watershed-publishing.com. HubSpot is adding email marketing to its suite of inbound marketing software. Campaigner has   [...]
Posted: Tuesday, May 18th 2010

Online Video Ads Beat Regular TV Ads

Video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads, according to data from The Nielsen Company and Microsoft. Consumers Prefer Online Video Ads by Wide Margin The across-the-board superior performance of online video ads compared to traditional TV ads is significant,   [...]
Posted: Wednesday, April 21st 2010

Mobile TV Coalition Vague on Advertising Plans

A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet. Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz   [...]
Posted: Thursday, April 15th 2010

Industry Buzz & News: 3/12/10

Ad Technologies: Instant ads set the pace on the web. Jumptap mulling mobile ad licensing program. E-Commerce: E-tailers should act fast to comply with Colorado's  [...]
Posted: Friday, March 12th 2010

Local Service Companies Intrigued by Pay Per Call

Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year. Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009,   [...]
Posted: Wednesday, December 16th 2009

Email Marketing? There's an App for That

A growing number of email marketing vendors are rolling out iPhone Apps of their products, despite the relatively small role email marketing messaging currently plays with mobile, at least among retailers. According to the Retail Email Guide to Multichannel Engagement by Responsys, less than 10% of major retailers are promoting SMS subscr  [...]
Posted: Wednesday, December 9th 2009

Industry Buzz & Snippets: 11/24/09

Ad Strategies: Apple iPhone ad succeeds where AT&T fails. Online Media Strategies: News Corp. joined by rivals weighing Google block. Google to   [...]
Posted: Tuesday, November 24th 2009

Industry Buzz & Snippets: 11/18/09

Online Ads: New Google policy bans scammers for life. More about Google taking action against scammers. Media Strategies: 'YouTube Direct' aimed at citizen journalis  [...]
Posted: Wednesday, November 18th 2009

American Eagle Wants '15 Seconds of Fame'

More retailers are using out-of-home (OOH) digital technology to publish customers' accounts of their shopping or service experience, and American Eagle Outfitters (AE)  is one of the most recent - and perhaps the most elaborate - examples to date. OOH screens promise to figure prominently in the retailer's launch of its flagship store in New York's Times Square on Nov. 19. As part of the camp  [...]
Posted: Monday, November 9th 2009

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]
Posted: Friday, October 23rd 2009

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Online Ads Trigger Nearly as Many Searches as Clicks

Over half of internet users (52%) actively respond to display advertising on ad-supported websites. Among them, almost as many initially respond to an ad by conducting a search as those who click on the ad, according to a study from iProspect, conducted by Forrester Consulting, MarketingCharts   [...]
Posted: Wednesday, May 13th 2009

Google to Exit Radio Ad Business, Cut 40 Staffers

Google is shutting down its Audio Ads and Adsense for Audio products. It is also making plans to sell Google Radio Automation. About 40 employees working in Google's broadcast radio advertising sector can expect to lose their jobs. The move comes a month shy of Google's decision to shut down its print ad business. In January, services like Dodgeball, Jaiku and Google Video, were either   [...]
Posted: Friday, February 13th 2009