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Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi  [...]
Posted: Tuesday, May 22nd 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

Streaming Entertainment Skyrockets, Authentication On The Rise

Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video. Subscription streaming rose an est  [...]
Posted: Monday, April 30th 2012

Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride

Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer   [...]
Posted: Thursday, January 19th 2012

Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom

Online Video: Vevo fuses artists and athletes in new web series. Social Media: TV industry taps social media to keep viewers' attention. Internet Strategies: In a cutthroat world, so  [...]
Posted: Monday, February 21st 2011

Mobile TV Coalition Vague on Advertising Plans

A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet. Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz   [...]
Posted: Thursday, April 15th 2010

Online Video Replaces DVR

The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen. Online Video - The New DVR? The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV.  [...]
Posted: Friday, February 5th 2010

Local Service Companies Intrigued by Pay Per Call

Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year. Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009,   [...]
Posted: Wednesday, December 16th 2009

Industry Buzz & Snippets: 12/09/09

Media Strategies: NYTimes, Washington Post partner with Google to create living stories. Digital publications may be a hard sell. Yahoo to sell HotJobs for right pric  [...]
Posted: Wednesday, December 9th 2009

Google Music Greeted with Interest, Excitement

The rumors were true: Google is making a play for the music search space. The search-engine giant unveiled the new service yesterday, causing the internet - and especially Twitter - to light up with rave reviews from some, and constructive critiques and head scratching from others. Fred  [...]
Posted: Friday, October 30th 2009

Google Eyes Digital Music Biz

Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala. The new service will be part of Google's On  [...]
Posted: Friday, October 23rd 2009

Food Bloggers Cook up Big Business

Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies. The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent  [...]
Posted: Friday, October 23rd 2009

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]
Posted: Friday, October 23rd 2009

Disney Explores Cross-Platform Content Ownership

The  Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material. Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media  [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

WOM Stars in Hollywood; Plays Leading Roles Elsewhere

Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.  Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a  [...]
Posted: Tuesday, October 20th 2009

Charities Outblog Private Sector

The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for Marketing Research, which found that 89% of non-profits used some form of social media in 2008. The stud  [...]
Posted: Thursday, October 15th 2009

Bloomberg + BusinessWeek: Do They Ad Up?

After much speculation within the industry, financial news service Bloomberg announced this week that it is acquiring BusinessWeek magazine and its website from McGraw-Hill.  Terms weren't publicly disclosed, but the sale is reported to be close to $5 million, according to MediaBuyerPlanner. Bloomberg also will assume responsibility for liabilities and severance payout  [...]
Posted: Thursday, October 15th 2009

Mobile Junkies Hard to Reach with Other Media

The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress. The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil  [...]
Posted: Monday, August 3rd 2009