Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1 | 5 |
| » ad targeting | 1 | 5 |
| » ad technologies & vendors | 1 | 5 |
| » advertainment | 2 | 4 |
| » alternative marketing | 3 | 3 |
| » b2b | 1 | 5 |
| » best practices | 4 | 2 |
| » branding | 1 | 5 |
| » campaigns & creatives of note | 1 | 5 |
| » co-op marketing & partnerships | 1 | 5 |
| » computers & tech | 1 | 5 |
| » demographics | 1 | 5 |
| » email marketing | 1 | 5 |
| » entertainment | 2 | 4 |
| » legal, government & regulation | 1 | 5 |
| » loyalty & retention | 3 | 3 |
| » major brands | 2 | 4 |
| » measurement & analytics | 1 | 5 |
| » media convergence | 1 | 5 |
| » online ad market | 2 | 4 |
| » pearls of wisdom | 3 | 3 |
| » people | 2 | 4 |
| » privacy | 1 | 5 |
| » search engine marketing | 1 | 5 |
| » syndication & RSS | 1 | 5 |
| » tools & software | 1 | 5 |
| » user experience | 3 | 3 |
| » viral marketing & social media | 4 | 2 |
| » weblog marketing | 2 | 4 |
| » Youth | 1 | 5 |
- Showing 1 - 6 of 6
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
How to make RSS feeds for Google+ profiles | Keep auto-scaling from breaking a mobile layout
How to Make RSS Feeds for Google+ Profiles
A new app called Google Plus User Feed lets you see Google+ posts in an RSS reader, according to Lifehacker. All that is required is a Google+ user's profile ID, the Google Plus User Feed URL and the RSS reader to add it to, it says.
The user’s profile ID is found in the URL - it is a long series of [...]
Posted: Tuesday, July 19th 2011
How-To: Using Social Media Strategically (Pt I)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks?
But somehow -- while we w [...]
Posted: Wednesday, November 19th 2008
How-To: 10 Tips for Launching a Solid Podcast
Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads.
In 2007, podcasts served 18.5 million users in the US -- a figure projected to rise to 65 million by 2012 (eMarketer).
Thes [...]
Posted: Wednesday, April 30th 2008
How To: Understanding - and Leveraging - Your Tech Team
With different backgrounds, approaches to business and equally porky superiority complexes, it may seem impossible to get exactly what you want from a team of web developers and designers.
But with web 2.0 technologies a growing priority among businesses, interactive marketers must find a way to work well with tech -- and more importantly, coax them into implementing wha [...]
Posted: Wednesday, April 2nd 2008
How-To: Identifying Influencers, Neutralizing Detractors
The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge.
But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary.
Tips on Locating Your Influencers:
Write down the top 50 people or groups that impact buying decisions for a spe [...]
Posted: Wednesday, February 27th 2008
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