Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 109 | 108 |
| » ad pricing | 4 | 213 |
| » ad selling | 36 | 181 |
| » ad targeting | 57 | 160 |
| » ad technologies & vendors | 43 | 174 |
| » advertainment | 24 | 193 |
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| » automotive | 5 | 212 |
| » b2b | 10 | 207 |
| » best practices | 29 | 188 |
| » biz buzz | 49 | 168 |
| » branding | 29 | 188 |
| » broadband | 27 | 190 |
| » campaigns & creatives of note | 17 | 200 |
| » case studies | 7 | 210 |
| » co-op marketing & partnerships | 22 | 195 |
| » computers & tech | 27 | 190 |
| » consumer packaged goods | 9 | 208 |
| » CRM | 6 | 211 |
| » cross media | 55 | 162 |
| » demographics | 20 | 197 |
| » direct marketing | 50 | 167 |
| » domain names | 9 | 208 |
| » e-commerce | 65 | 152 |
| » email marketing | 21 | 196 |
| » entertainment | 59 | 158 |
| » Europe | 15 | 202 |
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| » global | 6 | 211 |
| » healthcare | 4 | 213 |
| » I-PR & business communications | 6 | 211 |
| » instant messaging marketing | 7 | 210 |
| » interviews | 1 | 216 |
| » intrusive formats | 6 | 211 |
| » Latin America | 3 | 214 |
| » legal, government & regulation | 14 | 203 |
| » loyalty & retention | 7 | 210 |
| » major account moves | 3 | 214 |
| » major brands | 42 | 175 |
| » major players news | 75 | 142 |
| » Marketing | 2 | 215 |
| » measurement & analytics | 25 | 192 |
| » media convergence | 64 | 153 |
| » minorities | 1 | 216 |
| » mobile marketing | 38 | 179 |
| » new and improved | 21 | 196 |
| » nonsense & parodies | 2 | 215 |
| » online ad market | 81 | 136 |
| » pearls of wisdom | 13 | 204 |
| » people | 10 | 207 |
| » personalization | 12 | 205 |
| » political parties & organizations | 6 | 211 |
| » privacy | 3 | 214 |
| » promotions | 12 | 205 |
| » publishing | 38 | 179 |
| » real estate | 2 | 215 |
| » research & stats | 84 | 133 |
| » rich media | 24 | 193 |
| » search engine marketing | 39 | 178 |
| » Segmentation & Markets | 1 | 216 |
| » seniors | 1 | 216 |
| » sex sells | 1 | 216 |
| » signs of doom | 6 | 211 |
| » signs of recovery | 8 | 209 |
| » small business | 6 | 211 |
| » spam & anti-spam | 2 | 215 |
| » syndication & RSS | 8 | 209 |
| » technical innovation | 24 | 193 |
| » telecom | 14 | 203 |
| » text ads | 17 | 200 |
| » tools & software | 41 | 176 |
| » top stories | 23 | 194 |
| » travel | 4 | 213 |
| » user experience | 44 | 173 |
| » viral marketing & social media | 31 | 186 |
| » weblog marketing | 24 | 193 |
| » women | 6 | 211 |
| » worst practices | 2 | 215 |
| » Youth | 12 | 205 |
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom
Online Video:
Vevo fuses artists and athletes in new web series.
Social Media:
TV industry taps social media to keep viewers' attention.
Internet Strategies:
In a cutthroat world, so [...]
Posted: Monday, February 21st 2011
Mobile TV Coalition Vague on Advertising Plans
A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet.
Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz [...]
Posted: Thursday, April 15th 2010
Industry Buzz & News: 3/12/10
Ad Technologies:
Instant ads set the pace on the web.
Jumptap mulling mobile ad licensing program.
E-Commerce:
E-tailers should act fast to comply with Colorado's [...]
Posted: Friday, March 12th 2010
P&G Launches eStore to Test Marketing Concepts
Procter & Gamble is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales.
The eStore is coming out now in beta with 5,000 invited consumers; it will roll out broadly in the U.S. in March or April, the company [...]
Posted: Wednesday, February 10th 2010
Online Video Replaces DVR
The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen.
Online Video - The New DVR?
The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV. [...]
Posted: Friday, February 5th 2010
Britain Turns to Social Media to Promote 2012 Games
Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games.
VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events.
"Outsmart Our Competitors"
[...]
Posted: Friday, January 29th 2010
Discount Site Groupon Goes Hyper Local
Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, is refining its segmentation even further: in some markets, such as Washington, DC, it has begun offering hyper local discounts.
Instead of a coupon served up to the entire region of Northern Virginia, the District and southern Maryland, viewers can ask to see only, say, coupons from southern Maryland. Launched in November 2008 in [...]
Posted: Monday, January 4th 2010
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Middle-Aged Moms Swoon over New Moon
Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend.
While "Twi-hard" teen girls were the expected and most obvious fan base, it is now clear that the vampire-meets-werewolf film has also drawn in their mothers, who are flocking to social media sites to discuss and promote the film as eagerly as their Millennial offspring.
As an exampl [...]
Posted: Tuesday, December 1st 2009
Video Games Rev Up Holiday-Season Ads, Promos
The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline.
These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon [...]
Posted: Monday, November 30th 2009
Online Retailers Tackle Sales-Tax Hurdles
Sales taxes - or the absence of them - are one of the big reasons why some online retailers can often beat out their brick-and-mortar counterparts that also sell online.
Simply put, many e-tailers do not collect taxes from their customers if they don’t have a presence in a state. This gives them an edge over operations that range from Wal-Mart to Target to Sak's Fifth Avenue.
This discrepancy is also one reason sites such as eBay and Amazon have thrived in the downturn, [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Post-Click Analytics Closer to Becoming Reality
A host of new applications are enabling the easier integration of web analytics into email marketing and mobile marketing campaigns.
These advances - along with a greater understanding of how to better leverage data that companies already have in house - are bringing marketers closer to the as-of-yet unrealized industry ideal of personalizing emails based on where and how long a consumer lingered on a particular site.
E-Marketing Utopia
The opportunities that "post-clic [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
Industry Buzz & Snippets: 11/18/09
Online Ads:
New Google policy bans scammers for life.
More about Google taking action against scammers.
Media Strategies:
'YouTube Direct' aimed at citizen journalis [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 11/13/09
Pharma Marketing:
FDA tackles gray area of social media.
Media Strategies:
Forbes buys online photo platform FlipGloss.
Search:
Google [...]
Posted: Friday, November 13th 2009
American Eagle Wants '15 Seconds of Fame'
More retailers are using out-of-home (OOH) digital technology to publish customers' accounts of their shopping or service experience, and American Eagle Outfitters (AE)Â is one of the most recent - and perhaps the most elaborate - examples to date.
OOH screens promise to figure prominently in the retailer's launch of its flagship store in New York's Times Square on Nov. 19. As part of the camp [...]
Posted: Monday, November 9th 2009
Digital Kids' Books Show Robust Growth
Booksellers and content providers are focusing more attention on a specialty niche that is showing robust growth: digital books for children and teens. The splashiest effort to date has been the launch of Disney Digital Books, but there have been many others, most recently by Barnes & Noble.
As these initiatives stack up, marketers are revving their own online strategies to harness the demand.
Some of these digital-book i [...]
Posted: Monday, November 9th 2009
SocNet Experiments Bode Well for Holiday Season
Inspired by the results of experimental social media campaigns, some major retailers are gearing up to roll out more elaborate social networking campaigns than they did last year.
Though overall online ad spending among retailers is expected to increase this holiday season, details have emerged over the last several weeks that indicate merchants plan to use more of this money on sites such as Twitte [...]
Posted: Friday, November 6th 2009