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Discount Site Groupon Goes Hyper Local

Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, is refining its segmentation even further: in some markets, such as Washington, DC, it has begun offering hyper local discounts. Instead of a coupon served up to the entire region of Northern Virginia, the District and southern Maryland, viewers can ask to see only, say, coupons from southern Maryland. Launched in November 2008 in  [...]
Posted: Monday, January 4th 2010

Local Service Companies Intrigued by Pay Per Call

Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year. Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009,   [...]
Posted: Wednesday, December 16th 2009

VSS Forecast: Comms Spending to Top $1 Trillion

Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion,  according to a report from private-equity firm Veronis Suhler Stevenson (VSS). This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013,   [...]
Posted: Wednesday, August 5th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

'Best' Holiday Ads: Target, Wal-Mart, Best Buy

Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy's, and Kohl's as favorites, according to a survey conducted for the NRF's Retail Advertising and Marketing Association by BIGresearch. Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys "R" Us. (See   [...]
Posted: Thursday, December 18th 2008

UK Shoppers Flock to 'Net before Christmas

UK online spend last month surged 26% from October -- and 16% from November of last year, according to figures released from the Interactive Media In Retail Group (IMRG) Capgemini e-Retail Sales Index on Tuesday. The 26% surge in November sales was the highest of the year,   [...]
Posted: Wednesday, December 17th 2008

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

In-House Agencies Save Money (Doing Marketers' Grunt Work)

A survey of Association of National Advertisers (ANA) members finds one-third of them (42 percent) have established in-house ad agencies. Most marketers explained in-house ad agencies contribute to cost efficiencies and savings -- thought to be the "most important success" having an in-house agency, respondents said. Roles for in-house agencies varied by a wide margin, but often include creative development, repurposing work developed by an external agency, and production. Per the surv  [...]
Posted: Thursday, September 11th 2008

45% of Search Marketers Don't Integrate Offline Efforts

Nearly half (45 percent) of search engine marketers do not integrate search marketing efforts with offline channels, according to the iProspect Search Engine Marketing Integration Study, conducted by JupiterResearch, MarketingCharts   [...]
Posted: Wednesday, September 3rd 2008

Paper Catalog Remains Primary Remote Sales Channel

The paper catalog is still the largest revenue generator -- some 50 percent of sales in both 2007 and 2008 -- among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales continue to grow, a new study finds (via Retailer Daily).   [...]
Posted: Thursday, August 28th 2008

Direct Mail is Marketers' Primary Promotions Channel

90 percent of marketers, agencies, and other suppliers of direct marketing services use non-catalog direct mail. And nearly half (46 percent) say it is their primary channel for promotions, according to a news study from the Direct Marketing Association (DMA) - MarketingCharts report  [...]
Posted: Tuesday, August 12th 2008

Study: Offline Retailers Should Be 'Net Strategists

The web's role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that of those that recently made consumer electronics purchases in a store, 80 percent visited the store's website first, reports MarketingCharts.   [...]
Posted: Wednesday, July 23rd 2008

Multi-Channel Consumers Not Necessarily Most Loyal or Profitable

Multi-channel shoppers spend nearly twice as much on goods and services as single-channel counterparts. They are also more astute about pricing and more likely to purchase from multiple retailers, according to (pdf) a study from Opinion Research Corporation (ORC) --   [...]
Posted: Friday, June 27th 2008

Online Channels Work Well for Large Retailers, Less So for Others

Consumers cite the web as the fastest-growing retail channel by a 2-to-1 margin. They are also starting to expect more from businesses, including the ability to order products in one place and pick them up -- or have them delivered -- elsewhere, according to a Retail Systems Research (RSR) report, MarketingCharts writes. Large retail  [...]
Posted: Tuesday, May 6th 2008

Influential Online Hispanic Consumers: Super 'E-fluentials'

Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands -- often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts. Bel  [...]
Posted: Thursday, April 3rd 2008

Financial, Banking, Credit Institutions Top DM Ad Spenders

US banks and credit institutions spent $13.4 billion in 2007 on direct marketing advertising. These efforts generated $178.8 billion in sales, and total returns is forecast to hit $286.2 billion in 2012, according to the Direct Marketing Association (DMA), MarketingCharts   [...]
Posted: Friday, March 28th 2008

Alternative Media Poised for Strong Growth in '08, Despite Slowing Economy

Spending on alternative media in the US jumped 22.0 percent from 2006 levels to reach $73.43 billion in 2007. That rapid growth is expected to continue in 2008 despite a slowing economy, according to a new report from PQ Media, MarketingCharts   [...]
Posted: Thursday, March 27th 2008

Spirit Airlines Give Miles Away for Online Mall Purchases

Spirit Airlines has added the Free Spirit Mall to its loyalty program. The shopping site is accessible through the Spirit homepage and features products from over 450 merchants, including Apple, Barnes & Noble and Lands' End. Members earn discounts and mileage rewards by shopping at the mall. To promote the mall's opening, Spirit is holding a "Quarter-Million Mile Giveaway," giving shoppers 100 bonus miles with their first $100 purchase. Without a big ad budget, the airline's marketing   [...]
Posted: Thursday, March 13th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Retailers Have Multichannel Skills, Need Help Integrating Channels

While many retail businesses have mastered the art of multichannel direct marketing, many are still apprentices when it comes to cross-channel integration, according to (via MediaPost) a report by the Direct Marketing Association (DMA),   [...]
Posted: Friday, February 15th 2008