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Yahoo Bringing Instant Messaging to Email

Early next year, Yahoo will begin giving Yahoo Mail users the ability to initiate an IM conversation with the email's recepient, without either party having to download Yahoo Messenger. With the new service, Yahoo Mail users can chat via email, as well as with Microsoft Windows Live Messenger users, CNET reports. The new feature will allow Yahoo Mail users to see whether their contac  [...]
Posted: Friday, November 10th 2006

Arc, Burnett to Set up Detroit Office

Marketing services agency Arc Worldwide, part of Publicis, has opened a Detroit office with sister agency Leo Burnett, Detroit, which along with Burnett Chicago has been working with Arc Chicago for two year on the GM account, including Cadillac.com, Goodwrench.com and the Cadillac "Under5" campaign, reports ClickZ. The GM and Dow business being handled by Leo Burnett Detroit and Arc in Chicago and New York will be transitioned to Detr  [...]
Posted: Friday, January 13th 2006

GM, Mazda, Discuss Ad Strategies

Instead of using incentive programs to sell cars in 2006, General Motors marketing will lean toward the idea of providing "the best product at the best price," reports AdWeek (  [...]
Posted: Tuesday, January 10th 2006

AT&T Online Campaign to Reach Half of Web Users

  [...]
Posted: Monday, January 9th 2006

Lexus Uses Podcasts, Blog Ads to Drive Campaign

Using music podcasts and a blog ad buy, Toyota's luxury brand Lexus is rolling out a four-week campaign aimed at African-Americans,   [...]
Posted: Thursday, January 5th 2006

Consumer Content a Source for Pepsi's Aquafina Campaign

To promote Aquafina, Pepsi has solicited user-created films for a campaign based on New Year's resolutions as part of its "Drink more w  [...]
Posted: Thursday, January 5th 2006

Multi-Channel Customers Buy More - and Likely Cost More

Though customers who shop multiple channels of the same retailer buy more than those who shop a single channel, they can be more expensive to maintain, according to Jupiter Research, writes InternetRetailer. Some 28 percent of U.S. online buyers make purchases at the same store across multiple channels, Jupiter found, and they buy on average 14 percent more per year. But they're also more likely to use a retailer's cost centers  [...]
Posted: Wednesday, January 4th 2006

Strong Media Growth, More Integration, Coming Right up

Some Madison Avenue media directors are predicting strong growth for media - especially online - and greater integration, writes MediaPost. They also forecast that business activity will be strong and e-business technologies will begin to transform the way agencies plan and buy media. Integration will reach the point where "you may plan internet banners in order to get a TV buy, or you may pla  [...]
Posted: Tuesday, January 3rd 2006

AT&T to Launch Massive Campaign

AT&T's huge brand campaign, slated for 2006, will have a large online component that will be consistent with the look and feel of the offline campaign, ClickZ writes, but the company was tight-lipped about the details. The campaign launch will take place on New Year's Eve; it will include a digital billboard in Times Square  [...]
Posted: Thursday, December 29th 2005

Firefox Launches Ad Contest

Firefox has kicked off the second part of its Firefox Flicks campaign, launching a contest for 30-second spots for the browser by professional, student and aspiring filmmakers that will be considered for a TV campaign, reports ClickZ. Top ads will also win prizes, including a $5,000 gift certificate at B&H Photo, a multi-screen LCD display from 9x Media, and a media center PC from Alienware. The ads will be reviewed by a panel of judge  [...]
Posted: Monday, December 26th 2005

Some Online Marketing Predictions for 2006

Get ready... Earlier this week, ClickZ's Zach Rogers asked some "big brains" to   [...]
Posted: Friday, December 23rd 2005

DoubleClick Study: Email Integral to Consumer Lifestyle

DoubleClick's sixth annual Consumer Email Study points to a confluence of personal and professional email use, a decline in concern regarding spam along with an increase in anxiety regarding viruses and fraud, and confirmation that email drives commerce both online and in stores. Though 57 percent of survey respondents view work email at work at least occasiona  [...]
Posted: Wednesday, December 21st 2005

Google Pushes Ahead with Print-Ad Project

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen wo  [...]
Posted: Wednesday, December 21st 2005

Yahoo to Measure Online and Offline Ad Effectiveness

Yahoo on Friday launched an analytics service that allows advertising on Yahoo sites to not only measure the performance of their online ads but also compare them with their radio, TV and print campaigns, writes CNET. Yahoo has partnered with Marketing Man  [...]
Posted: Monday, December 19th 2005

Online Holiday Shopping at Record Pace so Far

Non-travel online shoppers spent $18.6 billion in the first six weeks (October 29 - December 9) of the 2005 holiday season, up 16 percent for the same period last year, with 19 percent of consumers yet to start their holiday shopping, according to the Holiday eSpending Report from Goldman Sachs, Nielsen/NetRatings and Harris Interactive. Holiday online shoppers have spent the most on appare  [...]
Posted: Monday, December 19th 2005

Jupiter: Automotive Industry to Help Drive Online Advertising Growth

JupiterResearch forecasts that spending on online advertising - display and search - will grow at an average annual rate of 10 percent from 2005 to 2010 and will be driven by the automotive, media and entertainment, and f  [...]
Posted: Thursday, December 15th 2005

Media Shops Help Design Channel-Planning Tool

Carat, Initiative, Mediaedge:CIA, Mindshare, and PHD are charter subscribers of Compose, a new channel-planning software tool designed by Kantar Media Group and built by Pointlogic, reports MediaPost (  [...]
Posted: Thursday, December 15th 2005

Audible Campaign Hopes to Perk up Ears

Click to enlarge "Don't Read" is the tagline for downloadable audio content firm Audible's new interactive campaig  [...]
Posted: Wednesday, December 14th 2005

Online Shopping Trips Up 33 Percent for Week

The holiday season's sixth week, ended December 4, accounted for 33 percent more online shopping trips than the corresponding week a year ago, according to the Nielsen/NetRatings Holiday eShopping Index, which comprises some 100 representative online retailers across 10 categories. Last year, the index showed shoppers visiting retail sites 348.3 million times during the week; this year, t  [...]
Posted: Tuesday, December 13th 2005

DMA: Internet Sales Propel Holiday DM

Holiday catalog and internet sales, in the aggregate, are up 12.9 percent compared with the same period in 2004, with internet sales up 17.8 percent, according to the Direct Marketing Association's 2005 Holiday Shopping Report, released yesterday, writes DM News. The nearly 18 percent increase in internet sales is ahead of the increases reported through the beginning of November (14.5 percent) and direct marketers' estim  [...]
Posted: Friday, December 9th 2005