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DOOH Campaigns Mesh with Social Media, Email

Domino's Pizza is taking another leap of faith with a new advertising campaign: namely, it is posting a stream of online order comments about the company on a digital billboard in New York’s Times Square uncensored, except for a screening for obscenity. (via Detroit News). Last year the company showed it was unafraid to deal with touchy - at least for the company - subjects via its advertising, such as the   [...]
Posted: Friday, July 29th 2011

Inbound Marketing Costs Less

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot. Average Cost Pe  [...]
Posted: Friday, April 30th 2010

What Toyota Still Doesn't Get About Social Media

Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat. First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -  and when the economic consequences are hi  [...]
Posted: Monday, February 15th 2010

‘Go Red for Women’ PSA Campaign Hits Screens in Bars, Taverns

AMI Entertainment, a provider of on-location digital entertainment including touchscreen games and jukeboxes as well as streaming news, music, and video programming, plans to use its national digital out-of-home (DOOH) network to promote the American Heart Association’s Go Red For Women campaign throughout the month of February. The national campaign raises awareness about the prevalence and risks of heart disease, the No. 1 killer of women in the U.S., using inspirational stories from real  [...]
Posted: Thursday, February 4th 2010

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Charities Outblog Private Sector

The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for Marketing Research, which found that 89% of non-profits used some form of social media in 2008. The stud  [...]
Posted: Thursday, October 15th 2009

Print Publishers Step Up Mobile Efforts, Big-Time

More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a well-developed plan for attacking and conquering the mobile market, according to the Audit Bureau of Circulations (ABC), which conducted the research.   [...]
Posted: Tuesday, September 22nd 2009

Dell, Moonfruit Claim Twitter Campaigns Effective

At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007. Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign  [...]
Posted: Tuesday, August 25th 2009

Silverman Quits NBC, Joins Diller on Ambitious Production Venture

Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company. Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment,   [...]
Posted: Tuesday, July 28th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Abercrombie & Fitch Debuts Multi-Sensory Store Format

Specialty youth apparel retailer Abercrombie & Fitch will open a new store format called EPIC Hollister in New York, NY on July 16. Abercrombie describes the 40,000-square-foot, four-story store as "pure California fantasy." The format will feature "sight, sound, scent, taste, touch and positive energy,"   [...]
Posted: Thursday, June 25th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Starbucks Seeks to Stimulate Social Media Engagement

In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos -- and their own -- over social media. The campaign is expected to float on the viral potential proffered by the brand's nearly 1.5 million Facebook fans and 185,000 Twitter followers. The ads spout trite wit  [...]
Posted: Wednesday, May 20th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

Hospital Creative Draws Inspiration from YouTube, Facebook

Rather than slash ad budgets, recession-hit hospitals are changing creative tactics with the times Hospitals typically emphasize messages about their skilled doctors, caring nurses, and teamwork - or plug ratings given from a magazine or website, The New York Times observes. One campaign by the Marcus Thomas agency in Cleveland runs   [...]
Posted: Tuesday, May 5th 2009

Newspapers Fail To Harness Readers' Social Power

Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts. Findings from the   [...]
Posted: Monday, March 30th 2009

Worldwide iPhone WiFi Ad Requests Grow 52%

Worldwide iPhone WiFi ad requests grew 52% month-over-month to 359 million in November, giving the iPhone 6.3% share of global total requests and 9.9% share of requests in the US, where it is now the #1 device, according to research from AdMob (via MarketingCharts). According to AdMob's November 2008 M  [...]
Posted: Tuesday, December 30th 2008

'Best' Holiday Ads: Target, Wal-Mart, Best Buy

Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy's, and Kohl's as favorites, according to a survey conducted for the NRF's Retail Advertising and Marketing Association by BIGresearch. Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys "R" Us. (See   [...]
Posted: Thursday, December 18th 2008

Celebs Use YouTube to Plug NYTimes.com's Many Merits

Across a slowly growing number of blogs and online video sites, celebrities can be found making unscripted conversation about NYTimes.com features they cannot live without. The effort, New York Times Conversations, is part of a multimedia campaign to boost awareness of NYTimes.com. Orchestrated with help from agency Your Majesty, brand evangelists include Kenneth Cole, Padma Lakshmi, John Leguizamo, John Came  [...]
Posted: Thursday, December 11th 2008