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Local Service Companies Intrigued by Pay Per Call

Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year. Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009,   [...]
Posted: Wednesday, December 16th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market

AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner. BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf  [...]
Posted: Wednesday, September 24th 2008

Marchex Conducts Local Ad Sales, Online Management for Barrington

Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform. Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex. Online lead packages will be fulfilled on a budget basis: Marchex will manage the budget  [...]
Posted: Friday, September 12th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Sports Illustrated, TAKKLE Deepen Friendly Ties

TAKKLE.com and Sports Illustrated (SI) have just formalized a closer agreement with SI's decision to purchase a minority stake in the social networking site. The pair have been cross-promoting since late 2006. TAKKLE focuses on high school athletes, a savory demographic for Sports Illustrated, the longtime high school sports publication owned by Time, Inc. The investment adds financial weight to a partnership that initially consisted of TAKKLE providing online nominations and hi  [...]
Posted: Tuesday, July 24th 2007

MediaBuys Improves, or at Least Broadens, Media Buying Process

MediaBuys.com, a national media buying club, has just announced the release of the Media Campaign Wizard, an online purchasing tool for its media buying and media selling members, according to a press release. The Media Campaign Wizard enables buyers to input the parameters of a campaign, including brand, objective, target demo, schedule, budget and medium on one platform. They are then able to save that criteria and match   [...]
Posted: Monday, June 18th 2007

Blog Widgets Bring Dollars to Bloggers

With a new service from Mpire, bloggers can choose from widgets that point shoppers to Amazon and eBay, reports The Seattle Post-Intelligencer. Widgets are snippets of code that users place on a website. A small icon can bring clickers to Amazon or eBay. The widgets are free and those using them may keep 100 percent of the revenue from subsequent sales. The co  [...]
Posted: Friday, May 11th 2007

Online B2C Lead Gen Bests Offline

Almost half of marketers - some 47 percent - say their businesses are not effectively exploiting online lead generation as a way of growing their B2C business, according to a survey of internet marketers by E-consultancy and Clash-Media. Four out of five online marketers (82 percent) see online lead generation as a gro  [...]
Posted: Thursday, April 19th 2007

E-tailers' Affiliate Programs Slowing Down

Fewer online retailers now have large numbers of affiliates - sites that drive traffic and sales to those retailers' e-commerce sites - but the efficiency of affiliate marketing has increased. Just 9 percent of retailers now have 10,000 or more affiliates, a significant drop from the 15 percent last year; on the other hand, 37 percent of retailers now have 500 or fewer affiliates, up from last year's 24 percent, wr  [...]
Posted: Tuesday, January 30th 2007

Shop.org Launches Cyber-Monday Deals Site

Shop.org, which invented the term "Cyber Monday," has now launched a site that features the best deals online on the Monday after Thanksgiving. The site, www.cybermonday.com, will feature holiday deals and promotions from nearly 400 retailers for Monday, Nov. 27, and throughout the holiday season, DMNews reports. Some of the major retailers featured are Nordstrom, Barnes & N  [...]
Posted: Tuesday, November 21st 2006

Think to Proceed: On Second Thought, Let's Not

Think Partnership, formerly CGI Holding Corp., said it won't acquire search marketing firm Proceed Interactive because it did not fulfill conditions of the merger agreement, likely the restatement of Proceed's earnings, in the form of audited financial statements, to have been delivered to Think before August 31, reports ClickZ. Think also ended its month-old merger agreement with offline affinity marketer Member's Edge, saying it was   [...]
Posted: Friday, September 2nd 2005

AOL Launches $30 Million College Savings Campaign

MediaPost: AOL and Upromise Bow Multimillion Dollar College Savings Campaign America Online announced a $30 million online and offline college savings campaign. In conjunction with Upromise, AOL will promote increased college contribution earnings and partner rebates. Already 4.5 million families have signed up. The campaign, which hopes to increase that number, will include Flash and Viewpoin  [...]
Posted: Monday, May 3rd 2004

Retailers Say Amazon Placement Works

Internet Retailer: Lands’ End lures new customers through Amazon Stores hopping onto Amazon.com's tab bar may have been seen as having admitting defeat in their own, independent e-commerce efforts, but results are showing that companies like Lands' End are reaping massive customer acquisition benefits from the Amazon traffic spigot. Roughly half of the customers coming from Amazon are completely new or reactivated customers.   [...]
Posted: Tuesday, April 13th 2004

Amazon.com Previews Next Affiliate Comp Plan: Steady Progress Rather Than Breakthrough

Earlier today, Amazon.com sent an email to its affiliates to let them know what's coming next quarter. The incentive terms won't be much different, but the general intention is to sweeten the deal so that there's basically no reason to stick to the "classic," flat compensation plan. Here are the highlights: "The Growth Target bonuses will be richer than they were in Q1. [...] We are adding Magazines to the set of new-category promotions. For Q2 2004, the new categories being promote  [...]
Posted: Friday, March 19th 2004