Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 105 | 114 |
| » ad pricing | 4 | 215 |
| » ad selling | 23 | 196 |
| » ad targeting | 34 | 185 |
| » ad technologies & vendors | 24 | 195 |
| » advertainment | 5 | 214 |
| » Advertising | 1 | 218 |
| » affiliate marketing | 4 | 215 |
| » agencies & ad departments | 24 | 195 |
| » alternative marketing | 20 | 199 |
| » Asia/Pacific | 2 | 217 |
| » automotive | 7 | 212 |
| » b2b | 11 | 208 |
| » best practices | 49 | 170 |
| » biz buzz | 17 | 202 |
| » branding | 32 | 187 |
| » broadband | 12 | 207 |
| » campaigns & creatives of note | 7 | 212 |
| » case studies | 7 | 212 |
| » co-op marketing & partnerships | 3 | 216 |
| » computers & tech | 17 | 202 |
| » consumer packaged goods | 17 | 202 |
| » CRM | 5 | 214 |
| » cross media | 50 | 169 |
| » demographics | 28 | 191 |
| » direct marketing | 100 | 119 |
| » domain names | 1 | 218 |
| » e-commerce | 104 | 115 |
| » email marketing | 41 | 178 |
| » entertainment | 21 | 198 |
| » Europe | 8 | 211 |
| » events | 2 | 217 |
| » finance | 7 | 212 |
| » global | 4 | 215 |
| » healthcare | 5 | 214 |
| » I-PR & business communications | 2 | 217 |
| » instant messaging marketing | 3 | 216 |
| » intrusive formats | 3 | 216 |
| » Latin America | 3 | 216 |
| » legal, government & regulation | 8 | 211 |
| » loyalty & retention | 8 | 211 |
| » major brands | 25 | 194 |
| » major players news | 38 | 181 |
| » Marketing | 1 | 218 |
| » measurement & analytics | 37 | 182 |
| » media convergence | 44 | 175 |
| » minorities | 3 | 216 |
| » mobile marketing | 19 | 200 |
| » new and improved | 4 | 215 |
| » online ad market | 67 | 152 |
| » pearls of wisdom | 13 | 206 |
| » people | 4 | 215 |
| » personalization | 9 | 210 |
| » political parties & organizations | 4 | 215 |
| » privacy | 3 | 216 |
| » promotions | 10 | 209 |
| » publishing | 41 | 178 |
| » real estate | 1 | 218 |
| » rich media | 16 | 203 |
| » search engine marketing | 45 | 174 |
| » seniors | 1 | 218 |
| » sex sells | 1 | 218 |
| » signs of doom | 6 | 213 |
| » signs of recovery | 4 | 215 |
| » signs of what's to come | 84 | 135 |
| » small business | 6 | 213 |
| » spam & anti-spam | 1 | 218 |
| » Spanish-speaking | 2 | 217 |
| » syndication & RSS | 2 | 217 |
| » technical innovation | 9 | 210 |
| » telecom | 9 | 210 |
| » text ads | 13 | 206 |
| » tools & software | 12 | 207 |
| » top stories | 41 | 178 |
| » travel | 4 | 215 |
| » user experience | 30 | 189 |
| » viral marketing & social media | 23 | 196 |
| » weblog marketing | 16 | 203 |
| » women | 10 | 209 |
| » worst practices | 8 | 211 |
| » Youth | 7 | 212 |
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride
Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer [...]
Posted: Thursday, January 19th 2012
Video Ads Get More Media Buyer Cred with Tremor-Nielsen Agreement
VideoHub, a division of Tremor Video, and Nielsen, are giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points via VideoHub for Advertisers. The collaboration gives advertisers a single metric for their gross reach – that is, the total number of people exposed to an ad--as well as effective reach. Th [...]
Posted: Thursday, December 8th 2011
Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom
Online Video:
Vevo fuses artists and athletes in new web series.
Social Media:
TV industry taps social media to keep viewers' attention.
Internet Strategies:
In a cutthroat world, so [...]
Posted: Monday, February 21st 2011
A Multichannel Strategy Can Goose Catalog Sales
A client of Experian wanted to determine just how significant an impact catalogs were having on its sales. Experian analyzed the online and retail orders, attributing them to the appropriate catalog mailings. It determined that internet orders generated an additional 34 cents per book and retailer orders, an additional 64 cents per book - for a total multichannel impact of $1.99 per book, justifying catalog circulation.
At one time it seemed that print catalogs were going to be relegated to t [...]
Posted: Friday, November 5th 2010
Cross-channel Retailing Grows in Popularity
An increasing number of consumers are performing a wider variety of cross-channel retail activities, [...]
Posted: Wednesday, April 28th 2010
Online Video Ads Beat Regular TV Ads
Video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads, according to data from The Nielsen Company and Microsoft.
Consumers Prefer Online Video Ads by Wide Margin
The across-the-board superior performance of online video ads compared to traditional TV ads is significant, [...]
Posted: Wednesday, April 21st 2010
Industry Buzz & News: 3/15/10
Ad Technologies:
Exploring ways to build a better consumer profile.
Google-funded Pixazza courts advertisers with new platform.
Legal/Regulatory:
U.S. to roll out major broadband pol [...]
Posted: Monday, March 15th 2010
Americans Watch 33B Online Videos in Dec. '09
Americans watched 33.2 billion online videos in December 2009, according to data from the comScore Video Metrix service.
Nearly 178 million US internet users watched online video during the month.
Online Video Watchers Prefer Google Sites
Google Sites accounted for 13.2 billion videos, or almost 40% of total [...]
Posted: Wednesday, February 10th 2010
Online Video Replaces DVR
The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen.
Online Video - The New DVR?
The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV. [...]
Posted: Friday, February 5th 2010
Local Service Companies Intrigued by Pay Per Call
Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year.
Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009, [...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Email Marketers Combine Tactics for Echo Mondays
In recent years, retailers have sent more email marketing messages on Cyber Monday than on any other day of the year. This year will be no exception, according to Responsys.
In 2009, email marketers are hoping to be out in force with emails - not only on the Monday directly after Thanksgiving, but on all four Mondays in December. It is on these so-called 'Echo Mondays,' when marketers say consumers are most most likely to be [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
SocNet Experiments Bode Well for Holiday Season
Inspired by the results of experimental social media campaigns, some major retailers are gearing up to roll out more elaborate social networking campaigns than they did last year.
Though overall online ad spending among retailers is expected to increase this holiday season, details have emerged over the last several weeks that indicate merchants plan to use more of this money on sites such as Twitte [...]
Posted: Friday, November 6th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
Mobile Junkies Hard to Reach with Other Media
The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress.
The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil [...]
Posted: Monday, August 3rd 2009
Most Marketers Pursue Email, Social Media Marriage
Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009.
48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.
[...]
Posted: Thursday, July 2nd 2009