Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » signs of what's to come | 6 | 9 |
| » spam & anti-spam | 1 | 14 |
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| » viral marketing & social media | 2 | 13 |
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| » women | 1 | 14 |
- Showing 1 - 15 of 15
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Data Vulnerability Plagues 44% of Retailer Wireless Devices
44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey, [...]
Posted: Thursday, February 5th 2009
26% of Small Biz Raises Ad Spend, Precipitating Online Growth
97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online.
Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research ( [...]
Posted: Thursday, January 8th 2009
Borrell: Local TV Station Ad Revenue Continues Growth
A report from Borrell Associates finds ad revenue from local TV websites is growing, reports MediaPost.
According to Borrell, revenue from ads on local station websites grew 72 percent in 2007, to reach $772 million. That growth is expected to continue with a slightly smaller 45 percent increase predicted for 2008.
According to the report, advertisers who wouldn't [...]
Posted: Monday, March 31st 2008
Shoppers Research Online, Buy Locally; Still Rely on Yellow Pages
Local searches - for products, services and information online for specific locations - are a big boon for shoppers and, potentially, for marketers, according to a comScore Networks study commissioned by TMP Directional Marketing, MarketingCharts [...]
Posted: Monday, August 13th 2007
Somagirls.tv Brings Femme Flair to Online Lifestyle Niche
Soma Management, a women's lifestyle company, has just launched somagirls.tv, an interactive "How-to" destination for women between ages 12 and 24, according to a press release.
Somagirls.tv will provide young women an aesthetic and practical destination covering topics like health, travel, beauty, fashion and entertainment. Content will appear across a number of online media, including branded video channels, mobile platforms and virtual worlds.
President and CEO E.C. Morga [...]
Posted: Tuesday, May 22nd 2007
Small Businesses Find Mobile Success
Small businesses are finding that having mobile-friendly websites is beneficial for pulling in business, reports the Wall Street Journal.
The proliferation of low-cost and easy-to-use software is helping mobile website development move from just big companies to small ones that don't have dedicated IT staffs.
Many services now offer not only the ability t [...]
Posted: Friday, April 6th 2007
E-Commerce Trends Emerge as Holiday Spending Booms
Consumers spent $21.7 billion online (excluding travel and auctions), in the U.S. in the first 50 days of the holiday seasons - Nov. 1 through Dec. 20 - or 26 percent more than the year-earlier, according to comScore.
Among the e-commerce trends this holiday season are increased traffic to retail sites from social networks and blogs; increased sales of luxury items; a longer shopping period; and the emergence of the long tail [...]
Posted: Tuesday, December 26th 2006
Yahoo Targets Local Real Estate Market
With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
Some of the new features of Yahoo's real estate portal include US home valuations (made available throu [...]
Posted: Wednesday, August 30th 2006
Some Online Marketing Predictions for 2006
Get ready...
Earlier this week, ClickZ's Zach Rogers asked some "big brains" to [...]
Posted: Friday, December 23rd 2005
Google Pushes Ahead with Print-Ad Project
Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen wo [...]
Posted: Wednesday, December 21st 2005
Survey: Websites Work Well for SMBs
Some 76 percent of small and medium-sized businesses say they get plenty of leads from their websites; 57 said they generate some leads from their sites; and 57 percent said they have made money either directly through, or via offline purchases influenced by, their websites, according to the Summer 2005 Small and Medium-Sized Business Barometer survey by ISP Interland, reports InternetNews. Some 82 percent of SMBs that deploye [...]
Posted: Monday, October 3rd 2005
Google Now Selling Print Ads. Say What?
Google is testing the print ad market in an attempt to capture traditional advertising dollars and take a significant step toward becoming a one-stop shop for both online and offline ad sales, writes CNET. Google recently bought ad pages in tech magazines, including PC Magazine and Maximum PC, and is reselling those pages, in quarters and fifths, to its AdWords advertisers.
The experiment (the c [...]
Posted: Wednesday, August 31st 2005
Cross-Media Adspend Articulated
eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa [...]
Posted: Thursday, December 9th 2004
We All Scream for Ice Cream...Coupons Online
DM News: Online Ads Churn Visits for Free Ice Cream
90 year old ice cream maker Brigham partnered with Boston.com to offer coupons for a free ice cream cone at participant stores for a week earlier this month, with impressive results: the campaign (called "The Scoop") netted [...]
Posted: Monday, September 29th 2003
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