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Mobile TV Coalition Vague on Advertising Plans

A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet. Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz   [...]
Posted: Thursday, April 15th 2010

Industry Buzz & News: 3/12/10

Ad Technologies: Instant ads set the pace on the web. Jumptap mulling mobile ad licensing program. E-Commerce: E-tailers should act fast to comply with Colorado's  [...]
Posted: Friday, March 12th 2010

P&G Launches eStore to Test Marketing Concepts

Procter & Gamble is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales. The eStore is coming out now in beta with 5,000 invited consumers; it will roll out broadly in the U.S. in March or April, the company   [...]
Posted: Wednesday, February 10th 2010

‘Go Red for Women’ PSA Campaign Hits Screens in Bars, Taverns

AMI Entertainment, a provider of on-location digital entertainment including touchscreen games and jukeboxes as well as streaming news, music, and video programming, plans to use its national digital out-of-home (DOOH) network to promote the American Heart Association’s Go Red For Women campaign throughout the month of February. The national campaign raises awareness about the prevalence and risks of heart disease, the No. 1 killer of women in the U.S., using inspirational stories from real  [...]
Posted: Thursday, February 4th 2010

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Middle-Aged Moms Swoon over New Moon

Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend. While "Twi-hard" teen girls were the expected and most obvious fan base, it is now clear that the vampire-meets-werewolf film has also drawn in their mothers, who are flocking to social media sites to discuss and promote the film as eagerly as their Millennial offspring. As an exampl  [...]
Posted: Tuesday, December 1st 2009

Black Friday Survival Guide for Online Shoppers

Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday. While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal. Monitor  [...]
Posted: Friday, November 27th 2009

Industry Buzz & Snippets: 11/20/09

Ad Strategies: Marketers hop on augmented reality bandwagon to promote 'Avatar.' AT&T's anti-Verizon ad is a stinker. Social Media: Facebook Ads customer support   [...]
Posted: Friday, November 20th 2009

American Eagle Wants '15 Seconds of Fame'

More retailers are using out-of-home (OOH) digital technology to publish customers' accounts of their shopping or service experience, and American Eagle Outfitters (AE)  is one of the most recent - and perhaps the most elaborate - examples to date. OOH screens promise to figure prominently in the retailer's launch of its flagship store in New York's Times Square on Nov. 19. As part of the camp  [...]
Posted: Monday, November 9th 2009

Real-Time Search: Twitter, Facebook and Beta-Bing

In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results. A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality   [...]
Posted: Thursday, October 22nd 2009

NBA Launches Online Rule Book to Polish Image

The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent and high-profile league games. The site is the league’s latest effort to regain the confidence of fans, many of whom are frustrated with the sport’s officiating practices  [...]
Posted: Monday, October 19th 2009

Most Marketers Pursue Email, Social Media Marriage

Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009. 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.   [...]
Posted: Thursday, July 2nd 2009

Online Ads Trigger Nearly as Many Searches as Clicks

Over half of internet users (52%) actively respond to display advertising on ad-supported websites. Among them, almost as many initially respond to an ad by conducting a search as those who click on the ad, according to a study from iProspect, conducted by Forrester Consulting, MarketingCharts   [...]
Posted: Wednesday, May 13th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

Newspapers Fail To Harness Readers' Social Power

Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts. Findings from the   [...]
Posted: Monday, March 30th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

Data Vulnerability Plagues 44% of Retailer Wireless Devices

44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey,   [...]
Posted: Thursday, February 5th 2009

Worldwide iPhone WiFi Ad Requests Grow 52%

Worldwide iPhone WiFi ad requests grew 52% month-over-month to 359 million in November, giving the iPhone 6.3% share of global total requests and 9.9% share of requests in the US, where it is now the #1 device, according to research from AdMob (via MarketingCharts). According to AdMob's November 2008 M  [...]
Posted: Tuesday, December 30th 2008

Celebs Use YouTube to Plug NYTimes.com's Many Merits

Across a slowly growing number of blogs and online video sites, celebrities can be found making unscripted conversation about NYTimes.com features they cannot live without. The effort, New York Times Conversations, is part of a multimedia campaign to boost awareness of NYTimes.com. Orchestrated with help from agency Your Majesty, brand evangelists include Kenneth Cole, Padma Lakshmi, John Leguizamo, John Came  [...]
Posted: Thursday, December 11th 2008

Kia Peddles Soul Across imeem for Android

Social music service imeem launched imeem for Android, a mobile music app for phones built on Google's Android platform. imeem for Android has been available in Google's App Market for the past month. It is currently a  [...]
Posted: Monday, November 24th 2008