Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	327	379
» ad pricing	11	695
» ad selling	92	614
» ad targeting	175	531
» ad technologies & vendors	126	580
» advertainment	95	611
» Advertising	2	704
» affiliate marketing	16	690
» agencies & ad departments	117	589
» alternative marketing	137	569
» Asia/Pacific	8	698
» automotive	32	674
» b2b	34	672
» best practices	94	612
» Beyond Marketing	1	705
» biz buzz	142	564
» branding	147	559
» broadband	63	643
» campaigns & creatives of note	138	568
» co-op marketing & partnerships	90	616
» computers & tech	58	648
» consumer packaged goods	37	669
» CRM	9	697
» cross media	165	541
» deep coverage	2	704
» demographics	85	621
» direct marketing	160	546
» domain names	27	679
» don't believe the hype	4	702
» e-commerce	205	501
» email marketing	84	622
» entertainment	162	544
» Europe	32	674
» events	23	683
» finance	20	686
» global	12	694
» healthcare	10	696
» How-to	6	700
» I-PR & business communications	9	697
» Insider News	1	705
» instant messaging marketing	18	688
» interviews	6	700
» intrusive formats	11	695
» Latin America	5	701
» legal, government & regulation	30	676
» loyalty & retention	39	667
» major account moves	10	696
» major brands	164	542
» major players news	196	510
» Marketing	3	703
» measurement & analytics	72	634
» media convergence	137	569
» minorities	4	702
» mobile marketing	82	624
» new and improved	54	652
» nonsense & parodies	3	703
» online ad market	192	514
» pearls of wisdom	26	680
» people	27	679
» personalization	25	681
» political parties & organizations	18	688
» privacy	11	695
» promotions	65	641
» publishing	122	584
» real estate	5	701
» research & stats	220	486
» rich media	82	624
» Sales	1	705
» search engine marketing	104	602
» Segmentation & Markets	2	704
» seniors	3	703
» sex sells	4	702
» signs of doom	10	696
» signs of recovery	12	694
» signs of what's to come	217	489
» small business	15	691
» spam & anti-spam	7	699
» Spanish-speaking	2	704
» syndication & RSS	27	679
» technical innovation	46	660
» telecom	23	683
» text ads	38	668
» tools & software	80	626
» top stories	90	616
» travel	7	699
» user experience	105	601
» viral marketing & social media	104	602
» weblog marketing	50	656
» women	29	677
» worst practices	11	695
» Youth	41	665

Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi  [...]
Posted: Tuesday, May 22nd 2012

Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding

Ad Technology: Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May Best Practices: Response: Will We Really Grow Display By Incentivizing Low Bidd  [...]
Posted: Thursday, May 17th 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

Streaming Entertainment Skyrockets, Authentication On The Rise

Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video. Subscription streaming rose an est  [...]
Posted: Monday, April 30th 2012

iPad Users are the Same Everywhere. Their Campaigns Too

About 1% of all Russian internet users connect via the Apple iPad, according to Yandex, Russia’s leading search engine. In addition, these people, which more than 700,000 people--a number that has increased six times over the year from January 2011--act in ways very similar to their overseas counterparts. Yandex found that Russia’s users do not limit themselves to the specialized mobile apps but also  [...]
Posted: Friday, March 2nd 2012

Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads

Geo-location: Google quietly launches Latitude Leaderboards, threatens Foursquare under its breath. Groupon acquires location services startup Hyperpublic. Search: Move over search box, Google’s   [...]
Posted: Monday, February 20th 2012

Klout Acquires Blockboard with Eye on Local, Mobile

Klout has made its first acquisition. The company is buying Blockboard a neighborhood local and mobile app. Blockboard provides a venue through which neighbors can interact with one another. Such interactions could be reporting potholes to the city, or banding together to monitor crime. They can also post questions as well as photos of items. Klout will use Blockboar  [...]
Posted: Tuesday, February 7th 2012

Top News: Buying online reviews | Twitter's censorship | Apple No.1 smartphone

Mobile Marketing: Advertisers will spend $2.61 billion on mobile this year. Ecommerce: For $2 a star, an online retailer gets 5-star product reviews. Social Media:   [...]
Posted: Friday, January 27th 2012

The State of the Union Meets Crowdsourcing

Crowdsourcing is getting a place on mainstream America's map of emerging technology, thanks to a Mozilla project that is incorporating its use in President Obama’s annual state of the union address this week. Tuesday's State of the Union Address from U.S. President Barack Obama will include crowdsourced captions and subtitles provided by citizens around the world via new web tools fro  [...]
Posted: Monday, January 23rd 2012

Chevy Goes After Screen Jumpers Again in Super Bowl

Chevrolet is advertising again during this year's Super Bowl, and again it will be running a complementary mobile campaign. This year, however, it is stepping up its mobile campaign with an app that will let users play games, interact with one another through Twitter and win prizes, according to the Media Decoder blog. Chevrolet will run three or fo  [...]
Posted: Friday, January 20th 2012

Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride

Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer   [...]
Posted: Thursday, January 19th 2012

Top News: SOPA blackout | Apple's textbook push | iPad 3 launch

Legal/Regulatory: SOPA anti-piracy bill markup to resume next month, lawmaker says. Internet blackout against U.S. law fails to enlist big sites. Business Strategies: Ap  [...]
Posted: Wednesday, January 18th 2012

The QR Code as Secure Log-in, Courtesy of Google

More consumers might become more comfortable--or even just familiar with--QR codes if a new security option by Google gains traction. To circumvent keyloggers and security flaws on public computers, Google has introduced a new log-in that enables a QR code to gain entry to your account, WebProNews   [...]
Posted: Tuesday, January 17th 2012

Video Ads Get More Media Buyer Cred with Tremor-Nielsen Agreement

VideoHub, a division of Tremor Video, and Nielsen, are giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points via VideoHub for Advertisers. The collaboration gives advertisers a single metric for their gross reach – that is, the total number of people exposed to an ad--as well as effective reach. Th  [...]
Posted: Thursday, December 8th 2011

DOOH Campaigns Mesh with Social Media, Email

Domino's Pizza is taking another leap of faith with a new advertising campaign: namely, it is posting a stream of online order comments about the company on a digital billboard in New York’s Times Square uncensored, except for a screening for obscenity. (via Detroit News). Last year the company showed it was unafraid to deal with touchy - at least for the company - subjects via its advertising, such as the   [...]
Posted: Friday, July 29th 2011

How to make RSS feeds for Google+ profiles | Keep auto-scaling from breaking a mobile layout

How to Make RSS Feeds for Google+ Profiles A new app called Google Plus User Feed lets you see Google+ posts in an RSS reader, according to Lifehacker. All that is required is a Google+ user's profile ID, the Google Plus User Feed URL and the RSS reader to add it to, it says. The user’s profile ID is found in the URL - it is a long series of  [...]
Posted: Tuesday, July 19th 2011

USPS: See, An Online Marketing-Direct Mail Combo Does Work

Keeping up its campaign to illustrate the advantages of direct mail, the U.S. Postal Service has singled out Ohio-based branding agency Mlicki for a direct mail campaign that garnered a 10% response rate. Of greater interest to online marketers is the fact that this particular direct mail campaign was integrated with social media, a microsite   [...]
Posted: Wednesday, May 4th 2011

Top News: Will Google's search ad previews break the click model ? | Xoom sales still weak | Delicious purchased to become information discovery service |

Ad Technologies: Will Google's search ad previews break the click? Google begins charging for some calls from PC ads. Mobile Marketing: Jobs tries to   [...]
Posted: Thursday, April 28th 2011

The Link Between Online, Offline Marketing Worth A Second Look Under USPS Proposal

The U.S. Postal Service is proposing a campaign in which it offers a refund to companies if their direct-mail advertising efforts are not successful. If it goes through with the proposal, the offer would be a chance for marketers to revisit the link between offline and online ad campaigns and how well they intersect and play off of each other. The proposed test would be called Mail Works Guarantee, The AP reports (  [...]
Posted: Thursday, April 21st 2011

Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom

Online Video: Vevo fuses artists and athletes in new web series. Social Media: TV industry taps social media to keep viewers' attention. Internet Strategies: In a cutthroat world, so  [...]
Posted: Monday, February 21st 2011