Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 327 | 270 |
| » ad pricing | 11 | 586 |
| » ad selling | 92 | 505 |
| » ad targeting | 175 | 422 |
| » ad technologies & vendors | 126 | 471 |
| » advertainment | 95 | 502 |
| » Advertising | 2 | 595 |
| » affiliate marketing | 16 | 581 |
| » agencies & ad departments | 117 | 480 |
| » alternative marketing | 137 | 460 |
| » Asia/Pacific | 8 | 589 |
| » automotive | 32 | 565 |
| » b2b | 34 | 563 |
| » best practices | 94 | 503 |
| » Beyond Marketing | 1 | 596 |
| » biz buzz | 142 | 455 |
| » branding | 147 | 450 |
| » broadband | 63 | 534 |
| » campaigns & creatives of note | 138 | 459 |
| » case studies | 28 | 569 |
| » co-op marketing & partnerships | 90 | 507 |
| » computers & tech | 58 | 539 |
| » consumer packaged goods | 37 | 560 |
| » CRM | 9 | 588 |
| » cross media | 165 | 432 |
| » deep coverage | 2 | 595 |
| » demographics | 85 | 512 |
| » direct marketing | 160 | 437 |
| » domain names | 27 | 570 |
| » don't believe the hype | 4 | 593 |
| » e-commerce | 205 | 392 |
| » email marketing | 84 | 513 |
| » entertainment | 162 | 435 |
| » Europe | 32 | 565 |
| » events | 23 | 574 |
| » finance | 20 | 577 |
| » global | 12 | 585 |
| » healthcare | 10 | 587 |
| » How-to | 6 | 591 |
| » I-PR & business communications | 9 | 588 |
| » Insider News | 1 | 596 |
| » instant messaging marketing | 18 | 579 |
| » interviews | 6 | 591 |
| » intrusive formats | 11 | 586 |
| » Latin America | 5 | 592 |
| » legal, government & regulation | 30 | 567 |
| » loyalty & retention | 39 | 558 |
| » major account moves | 10 | 587 |
| » major brands | 164 | 433 |
| » major players news | 196 | 401 |
| » Marketing | 3 | 594 |
| » measurement & analytics | 72 | 525 |
| » minorities | 4 | 593 |
| » mobile marketing | 82 | 515 |
| » new and improved | 54 | 543 |
| » nonsense & parodies | 3 | 594 |
| » online ad market | 192 | 405 |
| » pearls of wisdom | 26 | 571 |
| » people | 27 | 570 |
| » personalization | 25 | 572 |
| » political parties & organizations | 18 | 579 |
| » privacy | 11 | 586 |
| » promotions | 65 | 532 |
| » publishing | 122 | 475 |
| » real estate | 5 | 592 |
| » research & stats | 220 | 377 |
| » rich media | 82 | 515 |
| » Sales | 1 | 596 |
| » search engine marketing | 104 | 493 |
| » Segmentation & Markets | 2 | 595 |
| » seniors | 3 | 594 |
| » sex sells | 4 | 593 |
| » signs of doom | 10 | 587 |
| » signs of recovery | 12 | 585 |
| » signs of what's to come | 217 | 380 |
| » small business | 15 | 582 |
| » spam & anti-spam | 7 | 590 |
| » Spanish-speaking | 2 | 595 |
| » syndication & RSS | 27 | 570 |
| » technical innovation | 46 | 551 |
| » telecom | 23 | 574 |
| » text ads | 38 | 559 |
| » tools & software | 80 | 517 |
| » top stories | 90 | 507 |
| » travel | 7 | 590 |
| » user experience | 105 | 492 |
| » viral marketing & social media | 104 | 493 |
| » weblog marketing | 50 | 547 |
| » women | 29 | 568 |
| » worst practices | 11 | 586 |
| » Youth | 41 | 556 |
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
iPad Users are the Same Everywhere. Their Campaigns Too
About 1% of all Russian internet users connect via the Apple iPad, according to Yandex, Russia’s leading search engine. In addition, these people, which more than 700,000 people--a number that has increased six times over the year from January 2011--act in ways very similar to their overseas counterparts.
Yandex found that Russia’s users do not limit themselves to the specialized mobile apps but also [...]
Posted: Friday, March 2nd 2012
Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads
Geo-location:
Google quietly launches Latitude Leaderboards, threatens Foursquare under its breath.
Groupon acquires location services startup Hyperpublic.
Search:
Move over search box, Google’s [...]
Posted: Monday, February 20th 2012
Klout Acquires Blockboard with Eye on Local, Mobile
Klout has made its first acquisition. The company is buying Blockboard a neighborhood local and mobile app. Blockboard provides a venue through which neighbors can interact with one another.
Such interactions could be reporting potholes to the city, or banding together to monitor crime. They can also post questions as well as photos of items. Klout will use Blockboar [...]
Posted: Tuesday, February 7th 2012
Top News: Buying online reviews | Twitter's censorship | Apple No.1 smartphone
Mobile Marketing:
Advertisers will spend $2.61 billion on mobile this year.
Ecommerce:
For $2 a star, an online retailer gets 5-star product reviews.
Social Media:
[...]
Posted: Friday, January 27th 2012
The State of the Union Meets Crowdsourcing
Crowdsourcing is getting a place on mainstream America's map of emerging technology, thanks to a Mozilla project that is incorporating its use in President Obama’s annual state of the union address this week.
Tuesday's State of the Union Address from U.S. President Barack Obama will include crowdsourced captions and subtitles provided by citizens around the world via new web tools fro [...]
Posted: Monday, January 23rd 2012
Chevy Goes After Screen Jumpers Again in Super Bowl
Chevrolet is advertising again during this year's Super Bowl, and again it will be running a complementary mobile campaign.
This year, however, it is stepping up its mobile campaign with an app that will let users play games, interact with one another through Twitter and win prizes, according to the Media Decoder blog.
Chevrolet will run three or fo [...]
Posted: Friday, January 20th 2012
Top News: SOPA blackout | Apple's textbook push | iPad 3 launch
Legal/Regulatory:
SOPA anti-piracy bill markup to resume next month, lawmaker says.
Internet blackout against U.S. law fails to enlist big sites.
Business Strategies:
Ap [...]
Posted: Wednesday, January 18th 2012
The QR Code as Secure Log-in, Courtesy of Google
More consumers might become more comfortable--or even just familiar with--QR codes if a new security option by Google gains traction.
To circumvent keyloggers and security flaws on public computers, Google has introduced a new log-in that enables a QR code to gain entry to your account, WebProNews [...]
Posted: Tuesday, January 17th 2012
Video Ads Get More Media Buyer Cred with Tremor-Nielsen Agreement
VideoHub, a division of Tremor Video, and Nielsen, are giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points via VideoHub for Advertisers. The collaboration gives advertisers a single metric for their gross reach – that is, the total number of people exposed to an ad--as well as effective reach. Th [...]
Posted: Thursday, December 8th 2011
DOOH Campaigns Mesh with Social Media, Email
Domino's Pizza is taking another leap of faith with a new advertising campaign: namely, it is posting a stream of online order comments about the company on a digital billboard in New York’s Times Square uncensored, except for a screening for obscenity. (via Detroit News).
Last year the company showed it was unafraid to deal with touchy - at least for the company - subjects via its advertising, such as the [...]
Posted: Friday, July 29th 2011
How to make RSS feeds for Google+ profiles | Keep auto-scaling from breaking a mobile layout
How to Make RSS Feeds for Google+ Profiles
A new app called Google Plus User Feed lets you see Google+ posts in an RSS reader, according to Lifehacker. All that is required is a Google+ user's profile ID, the Google Plus User Feed URL and the RSS reader to add it to, it says.
The user’s profile ID is found in the URL - it is a long series of [...]
Posted: Tuesday, July 19th 2011
USPS: See, An Online Marketing-Direct Mail Combo Does Work
Keeping up its campaign to illustrate the advantages of direct mail, the U.S. Postal Service has singled out Ohio-based branding agency Mlicki for a direct mail campaign that garnered a 10% response rate. Of greater interest to online marketers is the fact that this particular direct mail campaign was integrated with social media, a microsite [...]
Posted: Wednesday, May 4th 2011
Top News: Will Google's search ad previews break the click model ? | Xoom sales still weak | Delicious purchased to become information discovery service |
Ad Technologies:
Will Google's search ad previews break the click?
Google begins charging for some calls from PC ads.
Mobile Marketing:
Jobs tries to [...]
Posted: Thursday, April 28th 2011
The Link Between Online, Offline Marketing Worth A Second Look Under USPS Proposal
The U.S. Postal Service is proposing a campaign in which it offers a refund to companies if their direct-mail advertising efforts are not successful. If it goes through with the proposal, the offer would be a chance for marketers to revisit the link between offline and online ad campaigns and how well they intersect and play off of each other.
The proposed test would be called Mail Works Guarantee, The AP reports ( [...]
Posted: Thursday, April 21st 2011
A Multichannel Strategy Can Goose Catalog Sales
A client of Experian wanted to determine just how significant an impact catalogs were having on its sales. Experian analyzed the online and retail orders, attributing them to the appropriate catalog mailings. It determined that internet orders generated an additional 34 cents per book and retailer orders, an additional 64 cents per book - for a total multichannel impact of $1.99 per book, justifying catalog circulation.
At one time it seemed that print catalogs were going to be relegated to t [...]
Posted: Friday, November 5th 2010
Tuesday's Toolset Watch
Measurements & Analytics
Google has added new privacy features to its analytics applications, according to a blog post by Posted by Amy Chang, director of Product Management, including a Google Enhanced Analytics Opt-out Browser Add-on. The opt-out gives users with a choice of whether information about website visits is collected by Google Analytics. It also stops da [...]
Posted: Tuesday, June 1st 2010
Tuesday's Toolset Watch
Welcome to MarketingVox's latest column - Toolset Watch, which we will be running on Tuesdays to cover new and updated product launches and other items of interest, such as online tutorials. If you have a news item to submit, please send it to erika@watershed-publishing.com.
HubSpot is adding email marketing to its suite of inbound marketing software.
Campaigner has [...]
Posted: Tuesday, May 18th 2010
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Cross-channel Retailing Grows in Popularity
An increasing number of consumers are performing a wider variety of cross-channel retail activities, [...]
Posted: Wednesday, April 28th 2010