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Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi  [...]
Posted: Tuesday, May 22nd 2012

Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding

Ad Technology: Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May Best Practices: Response: Will We Really Grow Display By Incentivizing Low Bidd  [...]
Posted: Thursday, May 17th 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

Streaming Entertainment Skyrockets, Authentication On The Rise

Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video. Subscription streaming rose an est  [...]
Posted: Monday, April 30th 2012

iPad Users are the Same Everywhere. Their Campaigns Too

About 1% of all Russian internet users connect via the Apple iPad, according to Yandex, Russia’s leading search engine. In addition, these people, which more than 700,000 people--a number that has increased six times over the year from January 2011--act in ways very similar to their overseas counterparts. Yandex found that Russia’s users do not limit themselves to the specialized mobile apps but also  [...]
Posted: Friday, March 2nd 2012

The State of the Union Meets Crowdsourcing

Crowdsourcing is getting a place on mainstream America's map of emerging technology, thanks to a Mozilla project that is incorporating its use in President Obama’s annual state of the union address this week. Tuesday's State of the Union Address from U.S. President Barack Obama will include crowdsourced captions and subtitles provided by citizens around the world via new web tools fro  [...]
Posted: Monday, January 23rd 2012

Chevy Goes After Screen Jumpers Again in Super Bowl

Chevrolet is advertising again during this year's Super Bowl, and again it will be running a complementary mobile campaign. This year, however, it is stepping up its mobile campaign with an app that will let users play games, interact with one another through Twitter and win prizes, according to the Media Decoder blog. Chevrolet will run three or fo  [...]
Posted: Friday, January 20th 2012

Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride

Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer   [...]
Posted: Thursday, January 19th 2012

Top News: SOPA blackout | Apple's textbook push | iPad 3 launch

Legal/Regulatory: SOPA anti-piracy bill markup to resume next month, lawmaker says. Internet blackout against U.S. law fails to enlist big sites. Business Strategies: Ap  [...]
Posted: Wednesday, January 18th 2012

The QR Code as Secure Log-in, Courtesy of Google

More consumers might become more comfortable--or even just familiar with--QR codes if a new security option by Google gains traction. To circumvent keyloggers and security flaws on public computers, Google has introduced a new log-in that enables a QR code to gain entry to your account, WebProNews   [...]
Posted: Tuesday, January 17th 2012

Video Ads Get More Media Buyer Cred with Tremor-Nielsen Agreement

VideoHub, a division of Tremor Video, and Nielsen, are giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points via VideoHub for Advertisers. The collaboration gives advertisers a single metric for their gross reach – that is, the total number of people exposed to an ad--as well as effective reach. Th  [...]
Posted: Thursday, December 8th 2011

DOOH Campaigns Mesh with Social Media, Email

Domino's Pizza is taking another leap of faith with a new advertising campaign: namely, it is posting a stream of online order comments about the company on a digital billboard in New York’s Times Square uncensored, except for a screening for obscenity. (via Detroit News). Last year the company showed it was unafraid to deal with touchy - at least for the company - subjects via its advertising, such as the   [...]
Posted: Friday, July 29th 2011

USPS: See, An Online Marketing-Direct Mail Combo Does Work

Keeping up its campaign to illustrate the advantages of direct mail, the U.S. Postal Service has singled out Ohio-based branding agency Mlicki for a direct mail campaign that garnered a 10% response rate. Of greater interest to online marketers is the fact that this particular direct mail campaign was integrated with social media, a microsite   [...]
Posted: Wednesday, May 4th 2011

Top News: Will Google's search ad previews break the click model ? | Xoom sales still weak | Delicious purchased to become information discovery service |

Ad Technologies: Will Google's search ad previews break the click? Google begins charging for some calls from PC ads. Mobile Marketing: Jobs tries to   [...]
Posted: Thursday, April 28th 2011

The Link Between Online, Offline Marketing Worth A Second Look Under USPS Proposal

The U.S. Postal Service is proposing a campaign in which it offers a refund to companies if their direct-mail advertising efforts are not successful. If it goes through with the proposal, the offer would be a chance for marketers to revisit the link between offline and online ad campaigns and how well they intersect and play off of each other. The proposed test would be called Mail Works Guarantee, The AP reports (  [...]
Posted: Thursday, April 21st 2011

Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom

Online Video: Vevo fuses artists and athletes in new web series. Social Media: TV industry taps social media to keep viewers' attention. Internet Strategies: In a cutthroat world, so  [...]
Posted: Monday, February 21st 2011

A Multichannel Strategy Can Goose Catalog Sales

A client of Experian wanted to determine just how significant an impact catalogs were having on its sales. Experian analyzed the online and retail orders, attributing them to the appropriate catalog mailings. It determined that internet orders generated an additional 34 cents per book and retailer orders, an additional 64 cents per book - for a total multichannel impact of $1.99 per book, justifying catalog circulation. At one time it seemed that print catalogs were going to be relegated to t  [...]
Posted: Friday, November 5th 2010

Inbound Marketing Costs Less

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot. Average Cost Pe  [...]
Posted: Friday, April 30th 2010

Cross-channel Retailing Grows in Popularity

An increasing number of consumers are performing a wider variety of cross-channel retail activities,   [...]
Posted: Wednesday, April 28th 2010

Online Video Ads Beat Regular TV Ads

Video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads, according to data from The Nielsen Company and Microsoft. Consumers Prefer Online Video Ads by Wide Margin The across-the-board superior performance of online video ads compared to traditional TV ads is significant,   [...]
Posted: Wednesday, April 21st 2010