Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 8 of 8
TiVo: Good Ads Don't Get Skipped!
Viewers are less likely to skip ads they consider relevant to them, reports TiVo (via AdWeek).
The company just released its May 2008 data from PowerWatch, its second-by-second commercial audience measurement service. Data was gleaned from 20,000 TiVo users.
Findings from the survey:
All demographic segments time shift and fast-forward through commercials at a high rate.
[...]
Posted: Thursday, July 31st 2008
Threadless.com's Retail Store Is a Great Brand Builder
Threadless started life as a T-shirt e-tailer with one unique twist: not only did users design the tees in a series of regular contests but other users voted on which ones should be produced.
The e-tailer has now built a brick-and-mortar location in Chicago and has plans to build similar stores in Boulder and San Francisco, [...]
Posted: Wednesday, November 21st 2007
Semel's 2nd Year Report
CNET: Sweet Semel of success
After 2 years at the helm of Yahoo, CNET has a detailed look at how the old hollywood exec is doing. All in all it appears that he doing pretty darn well.
After plunging off of a precipice at the end of 2000, Yahoo is on the rebound. The company this month announced its fourth straight quarter of profits and raised its outlook for the year, citing renewed strength in its core advertising busin [...]
Posted: Tuesday, April 29th 2003
Major Brands Shift Ad Budgets Online
Biz 2.0: McDigital Marketing
Thomas Mucha examines McDonald's recent decision to shift more marketing budget away from TV in favor of online. Full of bolstering for online advertising effectiveness, including this:...[T]he best reason for McDonald's to go digital is that the medium works. Carmake [...]
Posted: Saturday, April 26th 2003
Google Pushes Billion
NYT: In Searching the Web, Google Finds Riches
Yet more fawning praise for everyone's favorite Internet company. A "googol," from whence the search engine derives its name, is a really big number -- specifically a 1 followed by 100 zeros. Well, Google isn't worth quite that much yet, but it's getting there:Google, a private company, does not disclose revenue or profit. But it says it has been profitab [...]
Posted: Monday, April 14th 2003
MSN/IAB I-Marketing Best Practices Tour Free in 10 Cities
MSN Advantage Marketing: Interactive Marketing Best Practices Executive Briefing
ExecutiveSummary.com: Rick to Speak in 10 Cities for MSN 'I-Marketing Best Practices' Tour...
Okay, this could be seen as a grossly self-indulgent plug or a highly on-target opportunity significant value for readers, you decide. You may remember reading [...]
Posted: Saturday, January 11th 2003
AOL's Problems Do NOT Spell Industry Doom
CNET: Why AOL's Ad Woes Are Unique
I was really glad to see this headline from CNET, as I was thinking of writing something saying exactly the same thing. All the media are picking up on the last few disastrous quarters for AOL and many are insinuating that much of the rest of the industry is heading the same way. Well, the bigger the [...]
Posted: Tuesday, December 3rd 2002
Ad Spending Up 6%, Net Spending Up 16% in 2003
PR: U.S. Advertising Market Predicted to Grow 6% In 2003 New Global Insight Study Forcasts Ad Revenue for 2002 Through 2006
IAR: Researcher: Net Ad Spending to Grow 16 Percent in 2003
Global Insight, announced the a forecast on advertising trends in the United States for 2002 through 2006, forecasting a 6% increase for 2003 in spending.
[...]
Posted: Monday, November 25th 2002
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