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Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009

Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

Higher Google Earnings Point to Online Ad Recovery

Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.  Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1  [...]
Posted: Monday, October 19th 2009

TNS: Ad Spending Sinks 14% in 1H09; P&G Cedes Spot as Top Advertiser to Verizon

Ad spend fell 14.3% in the first half of the year, to $60.87 billion, according to TNS Media Intelligence. The TNS number was similar to that reported two weeks ago by Nielsen Monitor-Plus, which said that total ad spending was down 15.4% for the year, to $56.9 billion, MediaBuyerPlanner writes. Second quarter spending was similar to spending in the fir  [...]
Posted: Thursday, September 17th 2009

GM Plans Ad Spend to See Significant Increase

Just weeks after warning its ad agencies that they needed to "move the needle," General Motors Co.'s marketing chief Bob Lutz announced an increase in advertising budgets for the automaker's remaining brands. Lutz sees a shift in spend from the loss of some of its brands like Hummer and Pontiac back to its core brands, which will be promoted over the main GM name. "No one can buy a   [...]
Posted: Wednesday, August 12th 2009

VSS Forecast: Comms Spending to Top $1 Trillion

Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion,  according to a report from private-equity firm Veronis Suhler Stevenson (VSS). This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013,   [...]
Posted: Wednesday, August 5th 2009

Ad Spend Falls Thru '09, Forecasts Slightly Better for '10

Ad spend is expected to drop 12% in 2009, but signs indicate a leveling-off in 2010, according to a recently released Media Business Report from Jack Myers.com Media Network. The Myers report predicts a double-digit drop in total ad spending in 2009, following a 4% decline last year. It also projects this decline to continue into 2010, with a 5% dip for the full year, albeit off of a smaller base, MarketingCharts   [...]
Posted: Monday, March 16th 2009

Deep Breaths, All: Google Paid Search Clicks Rise

For the first time in months, comScore's report on Google's paid click performance contains good news, reports Fortune. Facing previously dire comScore stats, investors had begun worrying about Google's vulnerability to economic woe. Google's paid clicks rose 19.6 percent in April, co  [...]
Posted: Friday, May 30th 2008

Yahoo Outpaces Google in Spending and Clicks

A study by RBC Capital show Yahoo outdoes Google in a number of categories, reports Reuters. According to the report, Yahoo beat Google in both dollars spent and click conversion of online ads in Q1 of 2008. Yahoo recently inked a tentative agreement whereby Google manages the sponsored listings on its search site. A  [...]
Posted: Wednesday, April 16th 2008

Yahoo: $8.8B in Revenue by 2010

Yahoo has publicized company projections of $8.8 billion in ad revenue by 2010, reports The Associated Press. 2008 revenue is expected to reach $5.7 billion, then grow by 25 percent in 2009 and 2010. If revenue does hit $8.8 billion in the next two to three years, it would constitute a 70 percent increase over 2007 before advertising commissions are paid. Investors g  [...]
Posted: Wednesday, March 19th 2008

Study Rebuts comScore: Google Paid Clicks Up 47%

A new report shines a vastly different light on Google's recent performance than the comScore report that caused stocks to drop and hands to be wrung, reports Mediaweek. The SearchIgnite report reflects a 40 percent rise in ad revenue, with paid clicks up 45.7 percent. Those numbers come from a survey of 800 million impressions and 53 million clicks logged by Searchignite clients. That same  [...]
Posted: Monday, March 3rd 2008

Organic Style Relaunches as Web-Only Pub

The new owner of Organic Style is relaunching the magazine as an online-only publication, reports Mediaweek. Rodale sold the title to Gerald Prolman in 2007, a year after shutting down the print publication. The online destination will launch at OrganicStyleMag.com and is scheduled to update quarterly. Ads will not appear on the site until the second "issue," presumably so the initial  [...]
Posted: Friday, February 8th 2008

QuePasa Revitalized as Social Network

With new leadership in place, the QuePasa portal is relaunching as a social network site for Hispanics, reports Advertising Age. QuePasa has lost money in recent years but last fall raised $7 million. The fresh round resulted in part from its new chairman and new head of technology. The site will be ad-supported. But advertisers will not be actively courted until the site has improved its feature set. To maximize exis  [...]
Posted: Tuesday, February 5th 2008

MSN Mobile Serves Up Display, Text Ads

Yesterday, display and text ads from companies like Jaguar and Paramount Pictures began appearing on the MSN Mobile portal. The ads were launched via Microsoft's Advertiser and Publisher Solutions Group, the fruit of its ScreenTonic SA acquisition. ScreenTonic provides Microsoft with "a platform specifically designed for managing and providing ads on mobile phones,"   [...]
Posted: Tuesday, December 11th 2007

AOL to Relaunch TV Portal with New Features

Now that streaming TV shows online is commonplace, AOL is relaunching its classic TV portal with new features, reports MediaPost. In2TV was among the first to stream TV shows -- not current fare but classic series episodes -- online. Now AOL has partnered with Warner Bros. to make not only classic TV, but newer shows, available through the portal. The relaunched  [...]
Posted: Tuesday, November 13th 2007

With iVillage Sorted Out, NBCU Sets Roving Eyes on Oxygen

After a shaky start incorporating iVillage into its media suite, NBC Universal is considering the acquisition of cable network Oxygen, reports The New York Times. The integration of iVillage into the NBC Universal media world has been slow and fraught with disappointing starts. Only recently has ad revenue and site traffic begun to creep back up, and the "iVillage Live" television show has been revived.  [...]
Posted: Tuesday, August 14th 2007

Oxygen Joins eBay's Ad Exchange Marketplace

Oxygen has agreed to take part in eBay's TV ad marketplace, reports The Wall Street Journal. The cable network has bucked the precedent set by the Cable Television Advertising Bureau in agreeing to join the system. The Online Media Exchange created by eBay has the backing of several major advertisers, many of whom have committed at least a few dollars to buying commercial time through the platfor  [...]
Posted: Monday, June 4th 2007

Microsoft on Y! Acquisition: Why Bother?

At a Goldman Sachs conference, Microsoft's Yusuf Mehdi said recent deals eliminate the need for a merger with Yahoo, reports MediaPost. Mehdi said the company is confident it can build out its existing adCenter operations to achieve the scale some think it needs to gain   [...]
Posted: Friday, May 25th 2007

Microsoft Q1 Ad Revenue Jumps 23 Percent

Microsoft logged a 23 percent increase in online advertising revenue on its first quarter earnings statements, reports ClickZ. The increase represents a significant leap ahead of goals set last year. Microsoft touts it as a win for the AdCenter platform, noting the company is better at monetizing ads now than with Overture, an ad platform now owned by Yahoo!. Overall revenue in the online services group, including MSN,   [...]
Posted: Monday, April 30th 2007

Google/DoubleClick Could Mean Banner Ads 2.0

The purchase of DoubleClick by Google could bring new life to the banner ad format, opines David C. Churbuck at BusinessWeek. Beyond the obvious business implications of the acquisition, Google could have more in mind for DoubleClick than to just keep it out of competitors' hands. Google could begin selling its search advertisers display ads and use research showing tha  [...]
Posted: Friday, April 27th 2007