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Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

TNS: Ad Spending Sinks 14% in 1H09; P&G Cedes Spot as Top Advertiser to Verizon

Ad spend fell 14.3% in the first half of the year, to $60.87 billion, according to TNS Media Intelligence. The TNS number was similar to that reported two weeks ago by Nielsen Monitor-Plus, which said that total ad spending was down 15.4% for the year, to $56.9 billion, MediaBuyerPlanner writes. Second quarter spending was similar to spending in the fir  [...]
Posted: Thursday, September 17th 2009

European Ad Spend on Positive Growth Trajectory

Forrester Research estimates that growth in European online ad spend will slow to 10% in '09, down from 30% annual growth in '07. The "European Online Advertising Through 2013" report is somewhat more optimistic than forecasts from other firms, including E-Consultancy, Enders Analysis and GroupM, which projected growth in the market under 10%, reports MarketingCharts.   [...]
Posted: Monday, February 9th 2009

Yahoo Ad System Repaired, Time to Restore Good Name

Again up and running ads After nearly a week of malfunctions and outages, Yahoo Search Marketing appears to have gotten back on its feet, having fixed the technical problems apparently caused by an attempt at a systems upgrade two weekends ago. Yaho  [...]
Posted: Tuesday, August 30th 2005

Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It Back

In the early days - back when people were saying, "Have you heard of the Internet?" - marketers looked askance at careers in interactive marketing. It was risky and low status. It would take the half-decade from 1993 to 1998 for it to become the hot market that college students everywhere sought to join. In the couple years of the first internet boom, ad agencies paid premiums of 20 percent to hire interactive media buyers, promoted inexperienced account and creative staff and in many cases caus  [...]
Posted: Monday, August 15th 2005

Net Media Firm to Go Public (Again)

Gamevertising firm IGN Entertainment filed to conduct another initial public offering to raise up to $200 million. Of that, more than $119 million would go to retire debt and buy out preferred stock. Current e  [...]
Posted: Friday, July 15th 2005

Real Estate Online Adspend to Grow by More than Half in 2005

Borrell Associates estimates that real estate ad spending on the internet alone will grow to about $1.8 billion in 2005. That will comprise about one in six ad dollars spent on real estate advertising. Online real estate ad share is estimated to grow by more than half, from 10.3 percent in 2004 to 15.9 percent this year. Borrell even pegged 2009 as the year in which real estate firms would be spending more online than on n  [...]
Posted: Monday, June 13th 2005

Online Agencies in Growing Pains Once More

Burgeoning online media budgets are creating a tighter market for long-time players, increasing the costs of media and reducing the opportunity for the companies long enjoying an under-utilized medium. MediaWeek reports some agencies are reporting "diminishing options," particularly for direct marketing clients. Old internet bubble-era management issues also seem to be popping up, most notably  [...]
Posted: Tuesday, May 10th 2005

South African Net Adspend More than Doubles

South African online advertising grew 137 percent in 2004, according to an iafrica.com report on Online Publishers Association figures. The country's adspend reached 116 million Rand (about $19 million).   [...]
Posted: Monday, April 4th 2005

U.K. Online Adspend Up 45 Percent, Approaching Radio

Internet ad spending grew tremendously in the U.K. last year, almost as much as the U.K.'s Advertising Association predicted, according to BrandRepublic. Growing 44.5 percent over 2003 billings, adspend for British online properties reached 597 million quid, approaching the point at which U.K. advertisers spend more online than they do on radio. The Advertising Association  [...]
Posted: Wednesday, March 23rd 2005

Pop-Ups Decline in Number, Effectiveness

A Wired report shows that pop-up ads are going the way of the cheesy synthesized website sound track - relegated to fewer and fewer sites because uses just can't stand them. But, in a big difference, the stalwart sites continuing to sell pop-ups to advertisers aren't the more obscure publishers. They are sites like The New York Times and, CNN and ABC. A media director at Agency.com said his company bought only 2  [...]
Posted: Thursday, March 3rd 2005

Traditional Media Had Great 2004

Nielsen reported a 6.3 percent rise in "measured" media last year, which includes pretty much everything but the internet. An AdWeek account of the figures shows that cable and network TV grew the fastest, each more than a dozen percentage points. The spot markets for TV and radio saw nominal declines. Print vehicles generally saw lower growth, from two to nine percent.   [...]
Posted: Wednesday, March 2nd 2005

Q4 Online Ad Billings Hit Record $2.7 Billion

AdWeek reports that the Interactive Advertising Bureau released figures showing that online advertisers spent $9.6 billion in 2004, up about a third. The data were based on a survey of just 15 sites. Q4 spending reached a record $2.7 billion, up 24 percent, and Q3's spending estimates were revised downward $100 million from initial figures to $2.3 billion.   [...]
Posted: Wednesday, February 23rd 2005

Publisher Survey Points to Optimism for 2005

Advertising.com's second annual survey of publishers found optimistic revenue projections for 2005, predicting growth especially in text links, large rectangles, small banners, as well as rich media, streaming and behavioral targeting. Publishers expect traditional advertisers to continue to shift dollars online, particularly in rich media, streaming content, contextual targeting and large rectangles. More than two thirds of publishers said they support rich media now, helping that category acco  [...]
Posted: Wednesday, February 9th 2005

Newspapers Starting to Capture Local Online Ads

Media General, a large newspaper chain, isn't known to have much in the way of online advertising. In December, for instance, it booked $1.2 million, a 63 percent growth over the year before, which among dead-tree publishers isn't a high growth rate for their budding online efforts. What is more interesting is the trend of their online revenues coming more and more from local and cla  [...]
Posted: Thursday, January 27th 2005

Ad Inventory Shortage May Again Distend Market

The New York Times reports that news sites are facing inventory shortages, partly explaining why some sites - particularly in the financial news category - have been sold recently for quite high prices. This may lead to higher CPMs for advertisers on some sites, once again creating a more tiered pricing system between branded sites and networks, a market situation that had been partly reve  [...]
Posted: Tuesday, January 25th 2005

Yahoo Results Encourage Net Ad Industry

While the many industry watchers in the financial realm likely overstate the applicability that trends in Yahoo's financial results necessarily apply to other internet firms, Yahoo's results turned out to be too good to ignore. The portal company reported sales topping $1 billion for the quarter, and earnings excluding one-time stock gains of about $187 million  [...]
Posted: Wednesday, January 19th 2005

180solutions Fighting Affiliate 'Crammers' that Turn Adware to Spyware

MediaPost reports adware firm 180solutions is revising its software to help combat stealth downloads and is joining an anti-spyware nonprofit. 180solutions CEO Keith Smith said the new roll-out, to take place over the first quarter, will prevent the software from being capable of being loaded onto a person's computer without their explicit permission. Reportedly, some affiliates have managed to cram the software onto unsuspec  [...]
Posted: Monday, January 17th 2005

Jupiter: Net Ads to Overtake Magazines in '07

Jupiter announced that paid search led the online advertising rejuvenation of 2004, rising 34 percent in the year. Jupiter's Gary Stein also predicted the general online ad market would about double to $16.1 billion in five years, which represents a significantly slowed growth rate. Paid online display advertising grew 27 percent in 2004 and, combined with paid search, will overtake magazine advertising in gross billings in  [...]
Posted: Monday, January 17th 2005

Hundreds of Retailers Spending $50,000 or More a Month in Search

search engine marketing firm Efficient Frontier estimates that between 350 and 500 American retailers are now spending more than $50,000 per month on search campaigns, according to Internet Retailer. These campaigns typically involve from 3,000 to 5,000 search terms. Efficient Frontier, which launched only this past summer, reports  [...]
Posted: Friday, January 14th 2005