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Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]
Posted: Friday, May 11th 2012

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008

MSN Mobile Serves Up Display, Text Ads

Yesterday, display and text ads from companies like Jaguar and Paramount Pictures began appearing on the MSN Mobile portal. The ads were launched via Microsoft's Advertiser and Publisher Solutions Group, the fruit of its ScreenTonic SA acquisition. ScreenTonic provides Microsoft with "a platform specifically designed for managing and providing ads on mobile phones,"   [...]
Posted: Tuesday, December 11th 2007

With Fresh Content at Deficit, NBC Picks Up MySpace TV's Quarterlife

Marking the first time an internet series has been bought by a TV network, NBC picked up MySpace TV's web series Quarterlife. NBC will air the show from its first episode and tap into unaired episodes as well. New episodes are on hold due to the writer's strike, but there are "suggestions" NBC bought the show as a result of the strike: hard up for fresh content, the ne  [...]
Posted: Monday, November 19th 2007

With iVillage Sorted Out, NBCU Sets Roving Eyes on Oxygen

After a shaky start incorporating iVillage into its media suite, NBC Universal is considering the acquisition of cable network Oxygen, reports The New York Times. The integration of iVillage into the NBC Universal media world has been slow and fraught with disappointing starts. Only recently has ad revenue and site traffic begun to creep back up, and the "iVillage Live" television show has been revived.  [...]
Posted: Tuesday, August 14th 2007

Microsoft Peers Beyond Horizon

At its Strategic Account summit, Microsoft emphasized a long-term view that spans a number of media platforms, reports AdWeek. Chairman Bill Gates discussed the company's efforts to meet consumer Internet expectations down the road, highlighting the recent acquisitions of ScreenTonic and   [...]
Posted: Tuesday, May 15th 2007

Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It Back

In the early days - back when people were saying, "Have you heard of the Internet?" - marketers looked askance at careers in interactive marketing. It was risky and low status. It would take the half-decade from 1993 to 1998 for it to become the hot market that college students everywhere sought to join. In the couple years of the first internet boom, ad agencies paid premiums of 20 percent to hire interactive media buyers, promoted inexperienced account and creative staff and in many cases caus  [...]
Posted: Monday, August 15th 2005

Internet Reach Passes Magazines

An American Press Institute study showed that the internet's reach continues to grow apace, coming to reach more people than even magazines, according to an AdWeek email. The web reached 51 percent of people in the study, putting it in fourth place and a country mile ahead of fifth place medium magazines, which managed 42 percent reach. Newspapers managed to hang on to 59 percent of respondents, ranking third. Radio ranked second with 73 percent and, not surprisingly, TV ranked first with 94 per  [...]
Posted: Monday, March 28th 2005

Unilever: Will Triple Online Spend

Unilever, noting the success of integrated online campaigns it has run for brands like Axe, Dove, Hertog and Conimex, said it would triple spending on online marketing in the coming year, according to Poynter Online. Unilever claims of online ad spending intentions have proven optimistic in the past, however. In pre-bubble days, Unilever even once said it would spend $1 billion in online marketing, a strategy that got lost on the wa  [...]
Posted: Tuesday, March 15th 2005

Traditional Media Had Great 2004

Nielsen reported a 6.3 percent rise in "measured" media last year, which includes pretty much everything but the internet. An AdWeek account of the figures shows that cable and network TV grew the fastest, each more than a dozen percentage points. The spot markets for TV and radio saw nominal declines. Print vehicles generally saw lower growth, from two to nine percent.   [...]
Posted: Wednesday, March 2nd 2005

With a Third of Sales Now from Web, Land's End Closes Call Center

In a sign of the times, Lands' End will close one of its call centers, according to Internet Retailer, reflecting the higher percentage of its business that is now transacted purely online. Web sales have increased to about $511 million out of Lands' End's $1.6 billion of revenue in 2004.   [...]
Posted: Wednesday, February 23rd 2005

Newspapers Starting to Capture Local Online Ads

Media General, a large newspaper chain, isn't known to have much in the way of online advertising. In December, for instance, it booked $1.2 million, a 63 percent growth over the year before, which among dead-tree publishers isn't a high growth rate for their budding online efforts. What is more interesting is the trend of their online revenues coming more and more from local and cla  [...]
Posted: Thursday, January 27th 2005

Jupiter: Net Ads to Overtake Magazines in '07

Jupiter announced that paid search led the online advertising rejuvenation of 2004, rising 34 percent in the year. Jupiter's Gary Stein also predicted the general online ad market would about double to $16.1 billion in five years, which represents a significantly slowed growth rate. Paid online display advertising grew 27 percent in 2004 and, combined with paid search, will overtake magazine advertising in gross billings in  [...]
Posted: Monday, January 17th 2005

Online to Grow to 5.3 Percent of Adspend in 2005

PaidContent points to a Jack Myers report predicting 30 percent growth for online advertising media budgets in 2005. Myers anticipates much larger spending from large brand organizations that previously eyed the internet more skeptically. Search is to slow its growth to 25 to 30 percent and traditional online display advertising, including pop-ups, will grow 20 to 25 percent. In total, online spending would account for 5.3 percent o  [...]
Posted: Wednesday, December 22nd 2004

Cross-Media Adspend Articulated

eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa  [...]
Posted: Thursday, December 9th 2004

Adspend to Grow 6.4 Percent in 2005

AdWeek reports (in a story not yet online) that National and local advertising will reach $264 billion, according to Universal McCann's media guru Robert Coen. Coen made his predictions this morning at a conference. That means a rise of 6.4 percent over 2004, despite this year's confluence of the election cycle and the Olympics. He predicted 25 percent growth for internet advertising, rising to what he says will be $8.8 billion.   [...]
Posted: Tuesday, December 7th 2004

New Media Unemployed Frustrated, Vindicated, Expectant

NY Metro: The New Old Thing Michael Wolff's Media Life column points out the existential frustration felt now by former Internet bubble employees who now sit by as their once-ridiculed predictions about the migration of business and media to the Internet come true, now that the lack of irrational financing allows for companies to charge money and make profits. Is the recent Net boom a real second  [...]
Posted: Monday, November 24th 2003