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Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]
Posted: Friday, May 11th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Industry Buzz & News: 4/08/10

Online Ad Market: Online ads show signs of a pickup. Ad Technologies: Apple's iPhone software may include support for mobile ads. Keeping commercial   [...]
Posted: Thursday, April 8th 2010

AOL Spin Off Hasn't Hurt Ad Network Share Growth

Upheaval at AOL following its spin off from Time Warner last December has not hurt its dominance of the internet ad network market. AOL Advertising was the top internet ad network in the US in December 2009, followed by the Yahoo Network and the Google Ad Network, according to a ranking of the top 15 ad networks based on their re  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 01/05/09

Industry: Apple to buy Quattro Wireless for $275 million. Analyst forecasts better days in 2010 for online ads. Another year of waiting for serious revenue from mobile ads, online display and social m  [...]
Posted: Tuesday, January 5th 2010

Industry Buzz & Snippets: 11/19/09

Ad Procurement: Three ways clients can push ad agencies to save money. Email Marketing: Managing email subscriber expectations during the holidays. Email   [...]
Posted: Thursday, November 19th 2009

Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

Higher Google Earnings Point to Online Ad Recovery

Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.  Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1  [...]
Posted: Monday, October 19th 2009

TNS: Ad Spending Sinks 14% in 1H09; P&G Cedes Spot as Top Advertiser to Verizon

Ad spend fell 14.3% in the first half of the year, to $60.87 billion, according to TNS Media Intelligence. The TNS number was similar to that reported two weeks ago by Nielsen Monitor-Plus, which said that total ad spending was down 15.4% for the year, to $56.9 billion, MediaBuyerPlanner writes. Second quarter spending was similar to spending in the fir  [...]
Posted: Thursday, September 17th 2009

WOM Spend to Reach $3 Billion by 2013

Spending on word-of-mouth (WOM) marketing from 2007 to 2008 rose 14.2% to $1.54 billion, and is expected to hit $3 billion by 2013, according to a report based on extensive WOM research from PQ Media, MarketingCharts writes.   [...]
Posted: Friday, August 7th 2009

VSS Forecast: Comms Spending to Top $1 Trillion

Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion,  according to a report from private-equity firm Veronis Suhler Stevenson (VSS). This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013,   [...]
Posted: Wednesday, August 5th 2009

Online Display Spend Rises 8.2%; Ad Spend at Large Falls 14.2%

Total measured ad expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released by TNS Media Intelligence (via MarketingCharts). This plunge followed a 9.2  [...]
Posted: Friday, June 12th 2009

Fewer Ads Spell Trouble, Users Say

More than 48% of US adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business is likely struggling, according to a study from Ad-ology Research. At the same time, a majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business. The study "  [...]
Posted: Wednesday, May 20th 2009

'Net Spend Reflects Recession Resilience

Three-fifths of online consumers plan to spend equal (41%) or more (19%) money shopping online in the next 60 days than this time last year, according to an April study from Performics and ROI Research (  [...]
Posted: Thursday, May 14th 2009

Consumer Sentiment Rallies for 3rd Straight Month

Consumer sentiment in the US rebounded this month on reduced concern about current economic conditions and diminishing fears of job loss, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index (v  [...]
Posted: Tuesday, May 12th 2009

SMBs Poised to Triple Site Spend

America's 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008. That's more than half the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift onlin  [...]
Posted: Wednesday, April 29th 2009

Hampered by Debt, Zango Shuts Down

Controversial adware firm Zango was sold last week, following a bank foreclosure after its failure to honor over $44 million worth of debts. The company launched over a decade ago as 180solutions, after which it changed its moniker several times: 180solutions and Hotbar, before concluding its trajectory as Zango. Security firms -- to which it often conveyed threatening letters, and the occasional lawsuit -- gave it flak for installing potentially harmful a  [...]
Posted: Thursday, April 23rd 2009

Consumer Confidence Rebounds in April; Job Fears Persist

Reversing seven months of crumbling confidence, Americans' economic enthusiasm rallied this month as the RBC CASH (Consumer Attitudes and Spending by Household) Index hit 38.3, a 30.1-point jump from its dismal 8.2 March level and the first significant improvement since September 2008.   [...]
Posted: Monday, April 13th 2009

Ad Spend Falls Thru '09, Forecasts Slightly Better for '10

Ad spend is expected to drop 12% in 2009, but signs indicate a leveling-off in 2010, according to a recently released Media Business Report from Jack Myers.com Media Network. The Myers report predicts a double-digit drop in total ad spending in 2009, following a 4% decline last year. It also projects this decline to continue into 2010, with a 5% dip for the full year, albeit off of a smaller base, MarketingCharts   [...]
Posted: Monday, March 16th 2009

WPP Sales Leap in 2008; Digital Ads Prioritized

WPP saw sales jump 21% in 2008 - beating analyst estimates - and is forecasting a "recovery of sorts" for the advertising market in 2010. The fourth quarter was better than expected, thanks in part to growth in China and India, MediaBuyerPlanner reports. To weather the crisis, CEO Martin Sorrell is investing in digital ads and expanding into emerging markets. Ad spend will be weaker in the first half of this  [...]
Posted: Monday, March 9th 2009