Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 5 | 6 |
| » ad pricing | 1 | 10 |
| » ad selling | 2 | 9 |
| » ad targeting | 3 | 8 |
| » ad technologies & vendors | 7 | 4 |
| » advertainment | 3 | 8 |
| » agencies & ad departments | 1 | 10 |
| » alternative marketing | 1 | 10 |
| » best practices | 2 | 9 |
| » biz buzz | 4 | 7 |
| » branding | 1 | 10 |
| » campaigns & creatives of note | 2 | 9 |
| » case studies | 1 | 10 |
| » computers & tech | 3 | 8 |
| » consumer packaged goods | 1 | 10 |
| » don't believe the hype | 1 | 10 |
| » e-commerce | 3 | 8 |
| » email marketing | 1 | 10 |
| » entertainment | 3 | 8 |
| » finance | 2 | 9 |
| » legal, government & regulation | 3 | 8 |
| » major brands | 5 | 6 |
| » major players news | 4 | 7 |
| » measurement & analytics | 2 | 9 |
| » media convergence | 2 | 9 |
| » mobile marketing | 1 | 10 |
| » multi-channel marketing | 1 | 10 |
| » new and improved | 1 | 10 |
| » online ad market | 5 | 6 |
| » personalization | 1 | 10 |
| » political parties & organizations | 1 | 10 |
| » privacy | 2 | 9 |
| » promotions | 1 | 10 |
| » publishing | 4 | 7 |
| » research & stats | 4 | 7 |
| » rich media | 2 | 9 |
| » search engine marketing | 2 | 9 |
| » signs of what's to come | 9 | 2 |
| » small business | 2 | 9 |
| » spam & anti-spam | 1 | 10 |
| » telecom | 2 | 9 |
| » text ads | 4 | 7 |
| » tools & software | 7 | 4 |
| » top stories | 4 | 7 |
| » user experience | 1 | 10 |
| » viral marketing & social media | 2 | 9 |
| » Youth | 1 | 10 |
- Showing 1 - 11 of 11
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
Microsoft Earnings Cap Promising Week
Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share.
These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of [...]
Posted: Monday, October 26th 2009
Flash Now Search Engine Friendly, Adobe Says
With the launch of a Flash-reading tool from Adobe, marketers can factor Flash into their SEO efforts, instead of compensating for the presence of Flash with extra text.
Adobe, the creator of Flash Player, developed a product that interprets Flash applications for web crawlers, making it possible to index that data for searchers. The technology was released to Google and Yahoo.
"This will open up millions of Flash files to search," said VP of marketing Michele Turner of Adobe ( [...]
Posted: Tuesday, July 1st 2008
Spy Act Threat to Be Neutralized with Cookie Exception
The committee shepherding the much-feared Spy Act bill, which would have thrown out the tracking cookie baby with the spyware bathwater, will rewrite the potential law so as to exempt all forms of cookies, according to MediaPost. In its original form, the measure would likely make impossible most of the behavioral targeting and other innovative internet targeting techniques. The bi [...]
Posted: Thursday, February 3rd 2005
Micropayments Finally Fashionable
CNET: Digital content spurs micropayments resurgence
Companies like Beenz, Flooz and DigiCash came too early, providing micropayment systems during the dot.com boom before major intellectual property holders - like movie studios and [...]
Posted: Wednesday, September 8th 2004
60 Percent More Behavioral Targeting Users in 2004
ClickZ: Report: Behavioral Marketing Usage Up 60%
JupiterResearch reports that adoption of behavioral marketing - such as placements through networks using targeting technology from Tacoda, Revenue Science and Claria - increased by 60 percent among advertisers in 2004. But that number doesn't tell the full story, as most of the new use seems to be an experimental form, most often involving just one test campaign. In 2004, one in six c [...]
Posted: Wednesday, September 1st 2004
Google IPO Reveals Biz Details
Reuters: Google to Go Public in $2.7 Bln Offering
The internal Google advocates for the "cutesy" method of going public apparently won out. Rumors published here last week indicated that Google founders were insisting that the public offering be done with a new type of auction method and that the corporate structure divide into two classes of stock so that founders can keep control of the company. Ve [...]
Posted: Thursday, April 29th 2004
'New Wave' of Ad Tech Not Very New
CNET: New wave of Web ads on the way
CNET reports that a "new wave" of ad technologies will soon swamp the industry, but the technologies are new mostly in name only. 180solutions will introduce a new adware application - small wonder it wants to bill itself as a new technology, so as to avoid the "spyware" label being unfairly thrown at any company with an executable. Vibrant Media will bow a Sprinks-like technology that is [...]
Posted: Wednesday, March 31st 2004
Major Brands Shift Ad Budgets Online
Biz 2.0: McDigital Marketing
Thomas Mucha examines McDonald's recent decision to shift more marketing budget away from TV in favor of online. Full of bolstering for online advertising effectiveness, including this:...[T]he best reason for McDonald's to go digital is that the medium works. Carmake [...]
Posted: Saturday, April 26th 2003
- Showing 1 - 11 of 11