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Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]
Posted: Friday, May 11th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Industry Buzz & News: 4/08/10

Online Ad Market: Online ads show signs of a pickup. Ad Technologies: Apple's iPhone software may include support for mobile ads. Keeping commercial   [...]
Posted: Thursday, April 8th 2010

AOL Spin Off Hasn't Hurt Ad Network Share Growth

Upheaval at AOL following its spin off from Time Warner last December has not hurt its dominance of the internet ad network market. AOL Advertising was the top internet ad network in the US in December 2009, followed by the Yahoo Network and the Google Ad Network, according to a ranking of the top 15 ad networks based on their re  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 12/08/09

Media Strategies: Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers. CNN invests in neighborhood news feed Outside.In. Springer to launch  [...]
Posted: Tuesday, December 8th 2009

Publicis Banks on Digital to Drive Growth

Publicis Groupe is predicting a better fourth quarter - both for itself and for the overall ad market - and a return to growth in the second half of 2010. The French advertising conglomerate reported that sales were down 5.3% in Q309 compared with the same quarter in 2008, while organic revenues declined by 7.4%, compared with analyst predictions of a 6.9% drop, MediaBuyerPlanner   [...]
Posted: Wednesday, October 28th 2009

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009

Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

Higher Google Earnings Point to Online Ad Recovery

Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.  Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1  [...]
Posted: Monday, October 19th 2009

Hampered by Debt, Zango Shuts Down

Controversial adware firm Zango was sold last week, following a bank foreclosure after its failure to honor over $44 million worth of debts. The company launched over a decade ago as 180solutions, after which it changed its moniker several times: 180solutions and Hotbar, before concluding its trajectory as Zango. Security firms -- to which it often conveyed threatening letters, and the occasional lawsuit -- gave it flak for installing potentially harmful a  [...]
Posted: Thursday, April 23rd 2009

TiVo: Good Ads Don't Get Skipped!

Viewers are less likely to skip ads they consider relevant to them, reports TiVo (via AdWeek). The company just released its May 2008 data from PowerWatch, its second-by-second commercial audience measurement service. Data was gleaned from 20,000 TiVo users. Findings from the survey: All demographic segments time shift and fast-forward through commercials at a high rate.   [...]
Posted: Thursday, July 31st 2008

Flash Now Search Engine Friendly, Adobe Says

With the launch of a Flash-reading tool from Adobe, marketers can factor Flash into their SEO efforts, instead of compensating for the presence of Flash with extra text. Adobe, the creator of Flash Player, developed a product that interprets Flash applications for web crawlers, making it possible to index that data for searchers. The technology was released to Google and Yahoo. "This will open up millions of Flash files to search," said VP of marketing Michele Turner of Adobe (  [...]
Posted: Tuesday, July 1st 2008

MSN Mobile Serves Up Display, Text Ads

Yesterday, display and text ads from companies like Jaguar and Paramount Pictures began appearing on the MSN Mobile portal. The ads were launched via Microsoft's Advertiser and Publisher Solutions Group, the fruit of its ScreenTonic SA acquisition. ScreenTonic provides Microsoft with "a platform specifically designed for managing and providing ads on mobile phones,"   [...]
Posted: Tuesday, December 11th 2007

Oxygen Joins eBay's Ad Exchange Marketplace

Oxygen has agreed to take part in eBay's TV ad marketplace, reports The Wall Street Journal. The cable network has bucked the precedent set by the Cable Television Advertising Bureau in agreeing to join the system. The Online Media Exchange created by eBay has the backing of several major advertisers, many of whom have committed at least a few dollars to buying commercial time through the platfor  [...]
Posted: Monday, June 4th 2007

Microsoft on Y! Acquisition: Why Bother?

At a Goldman Sachs conference, Microsoft's Yusuf Mehdi said recent deals eliminate the need for a merger with Yahoo, reports MediaPost. Mehdi said the company is confident it can build out its existing adCenter operations to achieve the scale some think it needs to gain   [...]
Posted: Friday, May 25th 2007

Microsoft Peers Beyond Horizon

At its Strategic Account summit, Microsoft emphasized a long-term view that spans a number of media platforms, reports AdWeek. Chairman Bill Gates discussed the company's efforts to meet consumer Internet expectations down the road, highlighting the recent acquisitions of ScreenTonic and   [...]
Posted: Tuesday, May 15th 2007

Microsoft Q1 Ad Revenue Jumps 23 Percent

Microsoft logged a 23 percent increase in online advertising revenue on its first quarter earnings statements, reports ClickZ. The increase represents a significant leap ahead of goals set last year. Microsoft touts it as a win for the AdCenter platform, noting the company is better at monetizing ads now than with Overture, an ad platform now owned by Yahoo!. Overall revenue in the online services group, including MSN,   [...]
Posted: Monday, April 30th 2007

Google/DoubleClick Could Mean Banner Ads 2.0

The purchase of DoubleClick by Google could bring new life to the banner ad format, opines David C. Churbuck at BusinessWeek. Beyond the obvious business implications of the acquisition, Google could have more in mind for DoubleClick than to just keep it out of competitors' hands. Google could begin selling its search advertisers display ads and use research showing tha  [...]
Posted: Friday, April 27th 2007

MySpace and Photobucket Make Nice

After a dispute that had MySpace blocking Photobucket slideshows from the site, the two parties have resolved the issue, reports the Associate Press. While details on the arrangement have not been made public, Photobucket content is once again able to be added to MySpace profiles. MySpace had blocked Photobucket content because of a Spider-Man 3 themed slideshow pre  [...]
Posted: Thursday, April 26th 2007

AOL Deal to Bring Graphic Changes to Google Ads

Google users may soon begin to see some heretofore rarely seen sights: not merely overhead views of the Kremlin, but ads with actual logos and graphics instead of plain text - a change prompted by Google's recent negotiations with AOL, according to the New York Times, which cites two executives close to those talks. In addition to   [...]
Posted: Tuesday, December 20th 2005