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Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]
Posted: Friday, May 11th 2012

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009

Higher Google Earnings Point to Online Ad Recovery

Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.  Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1  [...]
Posted: Monday, October 19th 2009

WOM Spend to Reach $3 Billion by 2013

Spending on word-of-mouth (WOM) marketing from 2007 to 2008 rose 14.2% to $1.54 billion, and is expected to hit $3 billion by 2013, according to a report based on extensive WOM research from PQ Media, MarketingCharts writes.   [...]
Posted: Friday, August 7th 2009

WPP Sales Leap in 2008; Digital Ads Prioritized

WPP saw sales jump 21% in 2008 - beating analyst estimates - and is forecasting a "recovery of sorts" for the advertising market in 2010. The fourth quarter was better than expected, thanks in part to growth in China and India, MediaBuyerPlanner reports. To weather the crisis, CEO Martin Sorrell is investing in digital ads and expanding into emerging markets. Ad spend will be weaker in the first half of this  [...]
Posted: Monday, March 9th 2009

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008

AOL Absorbs Top UK Social Network Bebo

AOL has purchased social networking site Bebo for $850 million in cash. The news follows rumors that Bebo was bought by a masked buyer for $1 billion. AOL was not included in the speculative list of buyers, which included Google, Microsoft, CBS, Viacom and Comcast. AOL called the Bebo purchase a step toward international growth. The social network spread its roots in the UK, Ire  [...]
Posted: Thursday, March 13th 2008

Internet Reach Passes Magazines

An American Press Institute study showed that the internet's reach continues to grow apace, coming to reach more people than even magazines, according to an AdWeek email. The web reached 51 percent of people in the study, putting it in fourth place and a country mile ahead of fifth place medium magazines, which managed 42 percent reach. Newspapers managed to hang on to 59 percent of respondents, ranking third. Radio ranked second with 73 percent and, not surprisingly, TV ranked first with 94 per  [...]
Posted: Monday, March 28th 2005

Traditional Media Had Great 2004

Nielsen reported a 6.3 percent rise in "measured" media last year, which includes pretty much everything but the internet. An AdWeek account of the figures shows that cable and network TV grew the fastest, each more than a dozen percentage points. The spot markets for TV and radio saw nominal declines. Print vehicles generally saw lower growth, from two to nine percent.   [...]
Posted: Wednesday, March 2nd 2005

With a Third of Sales Now from Web, Land's End Closes Call Center

In a sign of the times, Lands' End will close one of its call centers, according to Internet Retailer, reflecting the higher percentage of its business that is now transacted purely online. Web sales have increased to about $511 million out of Lands' End's $1.6 billion of revenue in 2004.   [...]
Posted: Wednesday, February 23rd 2005

Audible to Launch Wireless Division, Invade Europe

Audio content e-commerce firm Audible announced very rosy financial figures for the past quarter, showing a 78 percent increase in revenues and announcing several ambitious new efforts. Audible will open a U.K. division in 2005's second quarter. It will also launch an Audible Wireless service to deliver audio directly to cell phones. An Audible Education division will also launch in that  [...]
Posted: Wednesday, February 16th 2005

Newspapers Starting to Capture Local Online Ads

Media General, a large newspaper chain, isn't known to have much in the way of online advertising. In December, for instance, it booked $1.2 million, a 63 percent growth over the year before, which among dead-tree publishers isn't a high growth rate for their budding online efforts. What is more interesting is the trend of their online revenues coming more and more from local and cla  [...]
Posted: Thursday, January 27th 2005

Ad Inventory Shortage May Again Distend Market

The New York Times reports that news sites are facing inventory shortages, partly explaining why some sites - particularly in the financial news category - have been sold recently for quite high prices. This may lead to higher CPMs for advertisers on some sites, once again creating a more tiered pricing system between branded sites and networks, a market situation that had been partly reve  [...]
Posted: Tuesday, January 25th 2005

Tech Rags to Ride Again, Advertisers Wanted

Mercury News ran an analysis of the bevy of new tech titles coming out in recent weeks, many of them rehashed versions of bubble-borne titles, like Red Herring. This time around, most seem to be relying to a greater degree on their online presences, with the print arms in more of an experimental role. Tech advertising started to pick up slowly over the past few months, with better times predicted, but a greater share   [...]
Posted: Friday, January 14th 2005

Cross-Media Adspend Articulated

eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa  [...]
Posted: Thursday, December 9th 2004

Vonage to Spend $25 Million in Online Ads

AdAge: Vonage Puts 50 Percent of its Marketing Budget Online Vonage announced it will put more than half of its $50 million annual marketing kitty into online advertising. The average proportion among all brands remains closer to three percent. Vonage already spends a great deal online, as its internet telephony p  [...]
Posted: Tuesday, September 7th 2004

New Media Unemployed Frustrated, Vindicated, Expectant

NY Metro: The New Old Thing Michael Wolff's Media Life column points out the existential frustration felt now by former Internet bubble employees who now sit by as their once-ridiculed predictions about the migration of business and media to the Internet come true, now that the lack of irrational financing allows for companies to charge money and make profits. Is the recent Net boom a real second  [...]
Posted: Monday, November 24th 2003

Fragmentation Biggest Advertising Factor

MediaPost: Top Ad Factor: Fragmentation, Not Consolidation, ROI, New Media A survey released yesterday by the American Advertising Federation found fragmentation to be the biggest issue faced by the advertising industry over the last five years. The survey also indicates fragmentation will continue to be to top issue for the next five years as the media landscape continues to fragment with ever more micro-targeting opportuni  [...]
Posted: Friday, September 19th 2003

Roxio Breathes New Life Into Napster

At New York: Roxio to Bundle Napster with CD-Burning Tools At the Jupiter Plug.IN Conference & Expo today, Roxio CEO Chris Gorog announced details of Napster 2.0, an all-you-can-eat subscription music downloading service to be online in time for Christmas. He declined to discuss pricing details. The big news is that, since its acquisition of the music industry's would-be answer to Napster, PressPlay,  [...]
Posted: Monday, July 28th 2003