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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 15 of 15
WOM Spend to Reach $3 Billion by 2013
Spending on word-of-mouth (WOM) marketing from 2007 to 2008 rose 14.2% to $1.54 billion, and is expected to hit $3 billion by 2013, according to a report based on extensive WOM research from PQ Media, MarketingCharts writes.
[...]
Posted: Friday, August 7th 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Facebook Returns to Old Terms of Use
Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use.
The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material.
Revisions were brought out into the open [...]
Posted: Wednesday, February 18th 2009
TargetSpot: Web Radio to Grow!
Online radio rep firm TargetSpot is growing, and it expects revenues will be up in 2009, according to the co-presidents of the company.
Since TargetSpot merged with Ronning Lipset Radio last October, the number of listeners to its network of more than 1000 internet radio stations has seen double-digit growth. In December, TargetSpot pulled 15.3 million unique listeners - double that of Katz Online Network, its nearest competitor - and sales grew as well, with upfront billings up 72% compared [...]
Posted: Tuesday, February 17th 2009
NYT Scores Cash Infusion from One of World’s Wealthiest
Mexican billionaire Carlos Slim Helu is investing $250 million in The New York Times Co., the company said in a statement Monday.
Mr. Slim, among the wealthiest men in the world, already owns 6.9% of the Times Company. He will invest the money in the form of six-year notes with warrants that are convertible into common shares; the company will use it to refinance its existing debt, writes The New York Times [...]
Posted: Wednesday, January 21st 2009
Change.gov Opens to Questions, Comments, 'American Stories'
Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered.
The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged [...]
Posted: Friday, December 12th 2008
Starbucks to Combat Brand Erosion with Loyalty Program
Feeling the pinch of the economy and encroaching low-cost providers like McDonalds, Starbucks is launching a loyalty program to bolster US sales, reports MediaBuyerPlanner.
CEO Howard Schultz, the brand builder who recently returned from a seven-year break, intro [...]
Posted: Thursday, March 20th 2008
Guitar Games Push Digital Music Sales
Music-oriented video games like Guitar Hero and Rock Band are helping boost sales of digital music.
Released by MTV Networks and Harmonix two months ago, Rock Band players have downloaded over 2.5 million songs, according to Reuters.
Activision's Guitar Hero III: Legends of Rock sold over 5 million songs since adding downloadable content in November.
Gamers are reportedly mo [...]
Posted: Tuesday, January 22nd 2008
Evo Connects Green Businesses with Jaded Buyers
Kermit is right. It's not easy being green.
For spiritual Kermits, Evo has arrived -- to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels.
The site's business model depends primarily on affil [...]
Posted: Thursday, December 6th 2007
Threadless.com's Retail Store Is a Great Brand Builder
Threadless started life as a T-shirt e-tailer with one unique twist: not only did users design the tees in a series of regular contests but other users voted on which ones should be produced.
The e-tailer has now built a brick-and-mortar location in Chicago and has plans to build similar stores in Boulder and San Francisco, [...]
Posted: Wednesday, November 21st 2007
What Strike? Gametap's 'Sam & Max' Enters Second Season
While Hollywood writers vigilantly maintain their strike, computer game writers aren't skipping a beat.
Telltale Games' Sam and Max series has entered its second "season" today with the launch of Ice Station Santa, according to Wired's Game|Life.
Available in multiple episodes, the series launched on Turner's Gametap. It is also available directly from Telltale's [...]
Posted: Friday, November 9th 2007
NBC to Test YouTube's Copyright Monitoring
NBC-Universal will be participating in a test of YouTube's new copyright monitoring functionality, reports the Wall Street Journal.
As Google rolls out its monitoring system for copyrighted clips on YouTube, NBC will be taking part in a test of how well that system works. Proving to media companies that it works could go a long way toward encouraging them [...]
Posted: Tuesday, April 24th 2007
24/7 Issues Top 10 Online Advertising Predictions
Yesterday, at Ad:Tech 2005 in New York, 24/7 Real Media released its Top 10 online advertising and interactive marketing predictions for 2006. The top five predictions: Consumer-generated media will become increasingly attractive to advertisers; advertisers will continue shifting traditional adspend to the web due to an increase in internet use and better [...]
Posted: Wednesday, November 9th 2005
180solutions Fighting Affiliate 'Crammers' that Turn Adware to Spyware
MediaPost reports adware firm 180solutions is revising its software to help combat stealth downloads and is joining an anti-spyware nonprofit. 180solutions CEO Keith Smith said the new roll-out, to take place over the first quarter, will prevent the software from being capable of being loaded onto a person's computer without their explicit permission. Reportedly, some affiliates have managed to cram the software onto unsuspec [...]
Posted: Monday, January 17th 2005
Major Brands Shift Ad Budgets Online
Biz 2.0: McDigital Marketing
Thomas Mucha examines McDonald's recent decision to shift more marketing budget away from TV in favor of online. Full of bolstering for online advertising effectiveness, including this:...[T]he best reason for McDonald's to go digital is that the medium works. Carmake [...]
Posted: Saturday, April 26th 2003
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