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AOL Spin Off Hasn't Hurt Ad Network Share Growth

Upheaval at AOL following its spin off from Time Warner last December has not hurt its dominance of the internet ad network market. AOL Advertising was the top internet ad network in the US in December 2009, followed by the Yahoo Network and the Google Ad Network, according to a ranking of the top 15 ad networks based on their re  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 01/05/09

Industry: Apple to buy Quattro Wireless for $275 million. Analyst forecasts better days in 2010 for online ads. Another year of waiting for serious revenue from mobile ads, online display and social m  [...]
Posted: Tuesday, January 5th 2010

Industry Buzz & Snippets: 11/19/09

Ad Procurement: Three ways clients can push ad agencies to save money. Email Marketing: Managing email subscriber expectations during the holidays. Email   [...]
Posted: Thursday, November 19th 2009

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009

Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

Higher Google Earnings Point to Online Ad Recovery

Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.  Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1  [...]
Posted: Monday, October 19th 2009

Microsoft Gains Slightly in Search Wars

They're still David to Goliath, but Microsoft's Bing saw a slight increase in its share of the search market from 8% to 9.3%. According to Comscore, that's still well behind search partner Yahoo’s 19% and industry leader Google at 64%. While not a huge increase, it's also not a decline. With Yahoo set to release a new ad campaign during Advertising Week that focu  [...]
Posted: Tuesday, September 22nd 2009

GM, eBay Start Trial Partnership in California

Emerging from bankruptcy protection with a new plan, GM today announced the start of the eBay partnership it mentioned in July, whereby new car buyers can haggle with dealers online without ever having to deal with them in the showroom. Starting Aug. 11 and running through Sept 8, 2009, nearly all of GM’s 250 California dealers will take part in the exp  [...]
Posted: Monday, August 10th 2009

Facebook Returns to Old Terms of Use

Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use. The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material. Revisions were brought out into the open   [...]
Posted: Wednesday, February 18th 2009

NYT Scores Cash Infusion from One of World’s Wealthiest

Mexican billionaire Carlos Slim Helu is investing $250 million in The New York Times Co., the company said in a statement Monday. Mr. Slim, among the wealthiest men in the world, already owns 6.9% of the Times Company. He will invest the money in the form of six-year notes with warrants that are convertible into common shares; the company will use it to refinance its existing debt, writes The New York Times   [...]
Posted: Wednesday, January 21st 2009

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Flash Now Search Engine Friendly, Adobe Says

With the launch of a Flash-reading tool from Adobe, marketers can factor Flash into their SEO efforts, instead of compensating for the presence of Flash with extra text. Adobe, the creator of Flash Player, developed a product that interprets Flash applications for web crawlers, making it possible to index that data for searchers. The technology was released to Google and Yahoo. "This will open up millions of Flash files to search," said VP of marketing Michele Turner of Adobe (  [...]
Posted: Tuesday, July 1st 2008

Deep Breaths, All: Google Paid Search Clicks Rise

For the first time in months, comScore's report on Google's paid click performance contains good news, reports Fortune. Facing previously dire comScore stats, investors had begun worrying about Google's vulnerability to economic woe. Google's paid clicks rose 19.6 percent in April, co  [...]
Posted: Friday, May 30th 2008

Yahoo Outpaces Google in Spending and Clicks

A study by RBC Capital show Yahoo outdoes Google in a number of categories, reports Reuters. According to the report, Yahoo beat Google in both dollars spent and click conversion of online ads in Q1 of 2008. Yahoo recently inked a tentative agreement whereby Google manages the sponsored listings on its search site. A  [...]
Posted: Wednesday, April 16th 2008

Yahoo: $8.8B in Revenue by 2010

Yahoo has publicized company projections of $8.8 billion in ad revenue by 2010, reports The Associated Press. 2008 revenue is expected to reach $5.7 billion, then grow by 25 percent in 2009 and 2010. If revenue does hit $8.8 billion in the next two to three years, it would constitute a 70 percent increase over 2007 before advertising commissions are paid. Investors g  [...]
Posted: Wednesday, March 19th 2008

AOL Absorbs Top UK Social Network Bebo

AOL has purchased social networking site Bebo for $850 million in cash. The news follows rumors that Bebo was bought by a masked buyer for $1 billion. AOL was not included in the speculative list of buyers, which included Google, Microsoft, CBS, Viacom and Comcast. AOL called the Bebo purchase a step toward international growth. The social network spread its roots in the UK, Ire  [...]
Posted: Thursday, March 13th 2008

Study Rebuts comScore: Google Paid Clicks Up 47%

A new report shines a vastly different light on Google's recent performance than the comScore report that caused stocks to drop and hands to be wrung, reports Mediaweek. The SearchIgnite report reflects a 40 percent rise in ad revenue, with paid clicks up 45.7 percent. Those numbers come from a survey of 800 million impressions and 53 million clicks logged by Searchignite clients. That same  [...]
Posted: Monday, March 3rd 2008

Microsoft Targets VMware with Virtualization Plans

Observing the success Palo Alto's VMware has had with virtualization, Microsoft unveiled a suite of business services that separate applications from operating systems, ultimately reducing the number of servers businesses need to use. "Virtualization" makes it possible to harness the capabilities of multiple computers or servers from a single source. One popular virtualization solution is Parallels, which enables Mac users  [...]
Posted: Friday, January 25th 2008

MSN Mobile Serves Up Display, Text Ads

Yesterday, display and text ads from companies like Jaguar and Paramount Pictures began appearing on the MSN Mobile portal. The ads were launched via Microsoft's Advertiser and Publisher Solutions Group, the fruit of its ScreenTonic SA acquisition. ScreenTonic provides Microsoft with "a platform specifically designed for managing and providing ads on mobile phones,"   [...]
Posted: Tuesday, December 11th 2007

AOL to Relaunch TV Portal with New Features

Now that streaming TV shows online is commonplace, AOL is relaunching its classic TV portal with new features, reports MediaPost. In2TV was among the first to stream TV shows -- not current fare but classic series episodes -- online. Now AOL has partnered with Warner Bros. to make not only classic TV, but newer shows, available through the portal. The relaunched  [...]
Posted: Tuesday, November 13th 2007