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VSS Forecast: Comms Spending to Top $1 Trillion

Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion,  according to a report from private-equity firm Veronis Suhler Stevenson (VSS). This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013,   [...]
Posted: Wednesday, August 5th 2009

Consumer Sentiment Improves, Expectations Up

Now that summer is nearly over, consumer confidence may be heating up, climbing 35 points to stand at 69.2, compared with 33.8 in August, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index (via Retailer Daily).   [...]
Posted: Tuesday, September 16th 2008

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008

Internet Ad Revenues Reach Record Highs in Q4, Full-Year '07

Internet ad revenues for 2007 are estimated to have reached $21.1 billion, a 25 percent increase over the previous record of nearly $16.9 billion for 2006, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), MarketingCharts   [...]
Posted: Tuesday, February 26th 2008

Agency Revenue Up 8.8% to $28.2 Billion

U.S. agencies offering digital marketing services led the charge as overall agency revenue grew 8.8% to $28.2 billion in 2006, reports AdAge. Billings from traditional advertising and media were up just 4.2 percent, reaching $13.1 billion. But income from marketing offerings rose $13.1 billion, hitting $15.1 billion. That makes each sector's growth the weakest and strongest, respectively, since the economic recovery in 2003.  [...]
Posted: Monday, April 30th 2007

Holiday E-Commerce Burst not Abating

As in years past, e-commerce growth seen in the holiday season isn't fully tapering off after the big holiday rush. The online buying habit seems to have made further inroads, with ComScore reporting that online spending increased 35 percent versus 2005's first week in January. Spending hit $1.89 billion, outside of $1.19 billion spent on online travel. Online travel saw anemic growth of only four percent.   [...]
Posted: Tuesday, January 31st 2006

Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It Back

In the early days - back when people were saying, "Have you heard of the Internet?" - marketers looked askance at careers in interactive marketing. It was risky and low status. It would take the half-decade from 1993 to 1998 for it to become the hot market that college students everywhere sought to join. In the couple years of the first internet boom, ad agencies paid premiums of 20 percent to hire interactive media buyers, promoted inexperienced account and creative staff and in many cases caus  [...]
Posted: Monday, August 15th 2005

Reports Again Predict Canada to Catch Up in E-Commerce

Canadian e-commerce is slowly catching up to the rates of per capita spending seen in its friendly southern neighbor, according to DM News. Americans may have an image of back country lumberjacks when they think of Canadians, but DM News points out that they have a much higher concentration in urban areas than that found in the U.S., a trait that may help ingrain bricks-and-mortar shopping behavior. The report comes up w  [...]
Posted: Friday, April 15th 2005

DM Companies Continue Hiring Spree

BtoB Online reports that two thirds of direct marketing firms are adding staff in the next three months, citing Bernhart Associates Executive Search figures. The 66 percent figure is up from 63 percent six months ago and down from 70 percent a year ago. Only three percent of respondents said they thought they would lay off employees in the spring. Ten percent said they planned no expansion or contraction.  [...]
Posted: Friday, April 15th 2005

With a Third of Sales Now from Web, Land's End Closes Call Center

In a sign of the times, Lands' End will close one of its call centers, according to Internet Retailer, reflecting the higher percentage of its business that is now transacted purely online. Web sales have increased to about $511 million out of Lands' End's $1.6 billion of revenue in 2004.   [...]
Posted: Wednesday, February 23rd 2005

Publisher Survey Points to Optimism for 2005

Advertising.com's second annual survey of publishers found optimistic revenue projections for 2005, predicting growth especially in text links, large rectangles, small banners, as well as rich media, streaming and behavioral targeting. Publishers expect traditional advertisers to continue to shift dollars online, particularly in rich media, streaming content, contextual targeting and large rectangles. More than two thirds of publishers said they support rich media now, helping that category acco  [...]
Posted: Wednesday, February 9th 2005

Hiring Explodes Among Direct Marketing Firms

A Berhhart Associates poll of direct marketing companies showed that three out of four planned on hiring this quarter, according to DM News. The firm's president said this was one of the strongest job demand periods in the 16 years the statistics have been measured. After September 11, 2001, 40 percent of firms had a hiring freeze. The study found that new hires will outnumber replacement hires by a ratio of six to one.   [...]
Posted: Wednesday, January 12th 2005

No Gomez News is Good News for Online Retailers

The news from e-commerce site monitoring firm Gomez this year was that there wasn't much news. Internet Retailer reports that the firm showed consistent levels of performance across most categories, even during the stormy holiday shopping periods. In previous years, lagging servers, temporarily broken e-commerce systems and higher than anticipated traffic caused online retailers to lose unpredictable amounts of holiday revenue.  [...]
Posted: Monday, January 10th 2005

Amazon Sees Record Day: 32 Sales per Second

Amazon.com reported its record sales day, according to Internet Retailer, tallying 2.8 million items sold. The e-commerce giant declined to say which day that was in this holiday season, or how much revenue that entailed, or even which categories of merchandise comprised it. Amazon.com did reveal that it had 700,000 Americans visit the site within one hour, it shipped goods to 217 countries and managed to have a day of sales th  [...]
Posted: Tuesday, December 28th 2004

Holiday Season Search Campaigns Driving Prices Through Roof

AdAge reports that the fevered holiday online marketing environment, coupled with an already-twitchy search term supply-and-demand curve, is driving prices of some terms through the roof. It reports that agencies are seeing 80 percent price spikes in search keywords they've been buying. With many advertisers starting their first concerted search advertising campaigns this season, it will be difficult until after the holidays to determine h  [...]
Posted: Monday, December 13th 2004

Can-Spam Having Positive Effects

For all the decrying of the Can-Spam Act that went into force a year ago, it turns out to have had some positive effects. Spam is down about 10 percent, according to the DM News report on the topic. And email marketing businesses that are staying afloat seem to be the ones providing the better of the spam compliance features. This, in turn, is leading to better email marketing that employs more sensitivity and intelligence, which  [...]
Posted: Monday, December 13th 2004

Cross-Media Adspend Articulated

eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa  [...]
Posted: Thursday, December 9th 2004

Holiday Shopping Moving from Stores to Online

DM News: Internet's Convenience to Attract More Holiday Shoppers, DoubleClick Says Consumers will spend about the same amount on holiday shopping as last year, but more of it will be online, according to a DoubleClick study. Fifteen percent more people will use the net for shopping, rising to a total of about 64 percent. That comes at the expense of six percent fewer people shopping at stores, falling to a total of 84 p  [...]
Posted: Tuesday, November 23rd 2004

Net Travel Buys to Account for Third of Whole

CNET: Online travel bookings to take off, study says Jupiter believes online travel sales will rocket to $91 billion in five years, up from 2004's estimated $54 billion. That's one out of three travel bookings in 2009, according to the research firm, but constitutes a relatively slow compound growth rate of less than 12 percent. Interestingly, Jupiter things that much of that g  [...]
Posted: Friday, November 12th 2004

E-Tailers Expect Generous Holiday Season

DM News: Survey: Retailers Expect Holiday E-Commerce Growth Almost all online retailers expect more sales this holiday season relative to last year's. A full 98 percent reported they expect sales gains, according to a Shop.org/BizRate.com study. For their part, a third of consumers said they planned to spend more online. 89 percent said they would use the web for price comparisons.   [...]
Posted: Tuesday, October 12th 2004