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AOL Deal to Bring Graphic Changes to Google Ads

Google users may soon begin to see some heretofore rarely seen sights: not merely overhead views of the Kremlin, but ads with actual logos and graphics instead of plain text - a change prompted by Google's recent negotiations with AOL, according to the New York Times, which cites two executives close to those talks. In addition to   [...]
Posted: Tuesday, December 20th 2005

24/7 Issues Top 10 Online Advertising Predictions

Yesterday, at Ad:Tech 2005 in New York, 24/7 Real Media released its Top 10 online advertising and interactive marketing predictions for 2006. The top five predictions: Consumer-generated media will become increasingly attractive to advertisers; advertisers will continue shifting traditional adspend to the web due to an increase in internet use and better  [...]
Posted: Wednesday, November 9th 2005

Yahoo Ad System Repaired, Time to Restore Good Name

Again up and running ads After nearly a week of malfunctions and outages, Yahoo Search Marketing appears to have gotten back on its feet, having fixed the technical problems apparently caused by an attempt at a systems upgrade two weekends ago. Yaho  [...]
Posted: Tuesday, August 30th 2005

Wanted: Media Buyers and Planners

Media buyer job listingson Talent Zoo The media e  [...]
Posted: Friday, August 26th 2005

Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It Back

In the early days - back when people were saying, "Have you heard of the Internet?" - marketers looked askance at careers in interactive marketing. It was risky and low status. It would take the half-decade from 1993 to 1998 for it to become the hot market that college students everywhere sought to join. In the couple years of the first internet boom, ad agencies paid premiums of 20 percent to hire interactive media buyers, promoted inexperienced account and creative staff and in many cases caus  [...]
Posted: Monday, August 15th 2005

Net Media Firm to Go Public (Again)

Gamevertising firm IGN Entertainment filed to conduct another initial public offering to raise up to $200 million. Of that, more than $119 million would go to retire debt and buy out preferred stock. Current e  [...]
Posted: Friday, July 15th 2005

B-to-B Firms Fear, Turn to Internet Media

Business-to-Business firms, the side of the markets traditionally more prone to closed, provincial systems of insular players, now say that the internet is more of a threat than even foreign competition. The more fluid markets brought about by online information is forcing B-to-B firms to more carefully target their marketing, which is bringing them right back to the internet, according to an eMarketer SITE: compilation of researc  [...]
Posted: Wednesday, June 15th 2005

AIGA|Aquent 2005 Survey of Design Salaries Issued

The sixth AIGA|Aquent Survey of Design Salaries was released yesterday. The survey is considered a benchmark and compensation gauge, reflecting what those in the design profession are earning. For the second year, the report is available online in PDF format and as an interactive database, which returns salary data on the basis of criteria entered. This year's   [...]
Posted: Thursday, June 2nd 2005

Online Agencies in Growing Pains Once More

Burgeoning online media budgets are creating a tighter market for long-time players, increasing the costs of media and reducing the opportunity for the companies long enjoying an under-utilized medium. MediaWeek reports some agencies are reporting "diminishing options," particularly for direct marketing clients. Old internet bubble-era management issues also seem to be popping up, most notably  [...]
Posted: Tuesday, May 10th 2005

Reports Again Predict Canada to Catch Up in E-Commerce

Canadian e-commerce is slowly catching up to the rates of per capita spending seen in its friendly southern neighbor, according to DM News. Americans may have an image of back country lumberjacks when they think of Canadians, but DM News points out that they have a much higher concentration in urban areas than that found in the U.S., a trait that may help ingrain bricks-and-mortar shopping behavior. The report comes up w  [...]
Posted: Friday, April 15th 2005

DM Companies Continue Hiring Spree

BtoB Online reports that two thirds of direct marketing firms are adding staff in the next three months, citing Bernhart Associates Executive Search figures. The 66 percent figure is up from 63 percent six months ago and down from 70 percent a year ago. Only three percent of respondents said they thought they would lay off employees in the spring. Ten percent said they planned no expansion or contraction.  [...]
Posted: Friday, April 15th 2005

Yahoo Wants Search Revs to Come from Mobiles Too

The obsessively observant Rafat Ali of PaidContent reports that Yahoo is apparently looking for a new hire to help manage the migration of paid search advertising and other revenue streams to mobile platforms. The project will be run out of the Pasadena, CA office once known as Overture.   [...]
Posted: Monday, March 28th 2005

Senior Online Execs' Recovery Yet to Happen

As it usually does, it started with the low level jobs. When the recovery started, agencies couldn't find enough assistant media buyers. Then the industry found, as the recovery continued, that it was missing a great many middle managers who normally would have been available, but had been thrown from the bucking industry during the downturn. Now, senior level online executives are   [...]
Posted: Monday, March 28th 2005

Internet Reach Passes Magazines

An American Press Institute study showed that the internet's reach continues to grow apace, coming to reach more people than even magazines, according to an AdWeek email. The web reached 51 percent of people in the study, putting it in fourth place and a country mile ahead of fifth place medium magazines, which managed 42 percent reach. Newspapers managed to hang on to 59 percent of respondents, ranking third. Radio ranked second with 73 percent and, not surprisingly, TV ranked first with 94 per  [...]
Posted: Monday, March 28th 2005

Report: Jupiter for Sale

PaidContent points to reports that Jupiter Media is on the block. Company chief Alan Meckler commented to the blog that "We have no deal going on - however we are always for sale as a company." He did note that offers seemed to be flying at a more furious pace after Gartner did a deal with Meta. Meckler bought Jupiter at the nadir of the internet bubble bursting, paying what one Jupiter wag said was "less than what you'd pa  [...]
Posted: Friday, March 25th 2005

U.K. Online Adspend Up 45 Percent, Approaching Radio

Internet ad spending grew tremendously in the U.K. last year, almost as much as the U.K.'s Advertising Association predicted, according to BrandRepublic. Growing 44.5 percent over 2003 billings, adspend for British online properties reached 597 million quid, approaching the point at which U.K. advertisers spend more online than they do on radio. The Advertising Association  [...]
Posted: Wednesday, March 23rd 2005

European Search to Up by Two Thirds in 2005, Keep Growing

CRM Today reports on Forrester numbers showing European search marketing will grow by about two thirds in 2005. Total European spending should reach 1.4 billion Euros, according to Forrester, up from 856 millino Euros in 2004 and growing to about 3 billion Euros by 2010. The research firm predicts 2007 will be the year in which the growth curve slows significantly.   [...]
Posted: Friday, March 18th 2005

Agencies at Loss for Mid-Level Hires

Online ad agencies are again facing an impossibly tight labor market, this time made worse by the dot-com bubble bursting having forced many then-junior executives out of the industry. Those executives, had some typically small proportion of them remained in the agency business, would now be mid-level managers, precisely the group agencies find they lack, according to ClickZ. One hiring consultant said that efforts to reach these forme  [...]
Posted: Thursday, March 17th 2005

New Viral Group Spawns

The viral community lost one viral discussion group and gained yet another, according to   [...]
Posted: Tuesday, March 15th 2005

Unilever: Will Triple Online Spend

Unilever, noting the success of integrated online campaigns it has run for brands like Axe, Dove, Hertog and Conimex, said it would triple spending on online marketing in the coming year, according to Poynter Online. Unilever claims of online ad spending intentions have proven optimistic in the past, however. In pre-bubble days, Unilever even once said it would spend $1 billion in online marketing, a strategy that got lost on the wa  [...]
Posted: Tuesday, March 15th 2005