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Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

WOM Spend to Reach $3 Billion by 2013

Spending on word-of-mouth (WOM) marketing from 2007 to 2008 rose 14.2% to $1.54 billion, and is expected to hit $3 billion by 2013, according to a report based on extensive WOM research from PQ Media, MarketingCharts writes.   [...]
Posted: Friday, August 7th 2009

NYT Scores Cash Infusion from One of World’s Wealthiest

Mexican billionaire Carlos Slim Helu is investing $250 million in The New York Times Co., the company said in a statement Monday. Mr. Slim, among the wealthiest men in the world, already owns 6.9% of the Times Company. He will invest the money in the form of six-year notes with warrants that are convertible into common shares; the company will use it to refinance its existing debt, writes The New York Times   [...]
Posted: Wednesday, January 21st 2009

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Starbucks to Combat Brand Erosion with Loyalty Program

Feeling the pinch of the economy and encroaching low-cost providers like McDonalds, Starbucks is launching a loyalty program to bolster US sales, reports MediaBuyerPlanner. CEO Howard Schultz, the brand builder who recently returned from a seven-year break, intro  [...]
Posted: Thursday, March 20th 2008

Threadless.com's Retail Store Is a Great Brand Builder

Threadless started life as a T-shirt e-tailer with one unique twist: not only did users design the tees in a series of regular contests but other users voted on which ones should be produced. The e-tailer has now built a brick-and-mortar location in Chicago and has plans to build similar stores in Boulder and San Francisco,   [...]
Posted: Wednesday, November 21st 2007

Study Suggests Brands Be More Dynamic in 'Web 2.0'

Avenue A/Razorfish has released a study called the Digital Design Outlook, which finds that the "Web 2.0" trend is going mainstream with online users. The report suggests publishers and advertisers look beyond mere website and banner ads to build a better online brand. From RSS feeds to writing product reviews, the majority of online publishers are adopting the army of interactive features appearing at every corner of the web. 59 percent customize their homepages wi  [...]
Posted: Thursday, October 4th 2007

Pirate Bay to relaunch SuprNova

BitTorrent hub SuprNova will soon be brought back to life by The Pirate Bay, reports Ars Technica. Though it was down for about three years, Pirate Bay feels the brand is strong enough to ride its old popularity, reigniting its one-time popularity among torrents.If SuprNova does indeed come back to life it will likely have a staunch defender in Pirate Bay. The still  [...]
Posted: Monday, August 6th 2007

Webcasters Facing Curtain Close Get Rate Reprieve

Internet radio stations, almost on the verge of extinction, have now been given a second chance to avert major royalty hikes, reports Listening Post. SoundExchange, which collects royalty payments on behalf of the music industry, has opted not to begin enforcing the previously announced new rates from webcasters. The new  [...]
Posted: Tuesday, July 17th 2007

More Marketing Firms Hiring in 2006

Fifty-seven percent of marketing firms will be hiring in 2006, up from last year's figure of 52 percent, according to Aquent Marketing Staffing's report "2006 Spending and Staffing Trends for Corporate Marketing Departments," writes BtoB (via MediaBuyerPlanner). The report found that corporate   [...]
Posted: Thursday, March 16th 2006

AOL Deal to Bring Graphic Changes to Google Ads

Google users may soon begin to see some heretofore rarely seen sights: not merely overhead views of the Kremlin, but ads with actual logos and graphics instead of plain text - a change prompted by Google's recent negotiations with AOL, according to the New York Times, which cites two executives close to those talks. In addition to   [...]
Posted: Tuesday, December 20th 2005

Publisher Survey Points to Optimism for 2005

Advertising.com's second annual survey of publishers found optimistic revenue projections for 2005, predicting growth especially in text links, large rectangles, small banners, as well as rich media, streaming and behavioral targeting. Publishers expect traditional advertisers to continue to shift dollars online, particularly in rich media, streaming content, contextual targeting and large rectangles. More than two thirds of publishers said they support rich media now, helping that category acco  [...]
Posted: Wednesday, February 9th 2005

Branding to Be Fastest Net Adspend Growth Category

eMarketer reports that the $137 million consumer packaged goods advertisers spent on the internet in 2003 - a 15 percent increase - comprised only about one percent of their media budgets. This slow, steady increase will continue, according to eMarketer in 2005, growing about 22.4 percent, higher than the firm predicts direct marketing advertising will grow online.   [...]
Posted: Tuesday, December 21st 2004

Big Site Plans Slated for 2004

ClickZ: Web Site Spending Picks Up JupiterResearch reports marketers, publishers and other sites have big plans for the coming year, with about half planning two to four major site development projects for 2004. Almost a quarter will spend more than $1 million, compared to one out of five that said so a year earlier. Popular development efforts include new homepages, navigation schema, search technology and c  [...]
Posted: Sunday, May 23rd 2004

P&G Adding More Interactive Shops to $2.5B Review

AdWeek: Carat, MPG in Talks with P&G Procter & Gamble, having announced a general media shakeup and review, claiming to want to shake the consumer giant's addiction to relatively expensive television, seems to be adding more interactive-oriented media shops to its roster of review contestants  [...]
Posted: Wednesday, April 14th 2004

Mitsubishi to Move $260MM Budget Off TV

AdWeek: Struggling Mitsubishi Freshens Media Mix Mitsubishi executives say they are in the planning stages for a major media mix change, maintaining their $260 million budget, but moving radically away from network television to fund online and other less traditional automotive efforts.   [...]
Posted: Monday, April 12th 2004

Hotwire to McCann

AdWeek: Hotwire Shifts Creative to McCann Online travel company Hotwire shifted its account to McCann/San Francisco from the New York shop of DeVito Verdi. McCann already handled the media portion of the account, which is expected to grow to more than $50 million in billings this year.   [...]
Posted: Wednesday, March 24th 2004

Rich Media and Large Formats Double Ad Share

MediaPost: Rich Media and Larger Ad Units Double Share Rich media and large format ads were used twice as often this quarter, constituting about one out of three ads served, according to the just-released DoubleClick Q2 3003 Ad Serving Trend Report. Employing the internet for branding also rose. Use of rich media increased from 17.3 percent in Q1 to 31.7 percent in Q2. While click-through is   [...]
Posted: Thursday, July 24th 2003

OPA Study Finds Ad Revenue Up in Q1

OPA Press Release: Quality Online Content Providers Show Substantia  [...]
Posted: Thursday, May 22nd 2003

Major Brands Shift Ad Budgets Online

Biz 2.0: McDigital Marketing Thomas Mucha examines McDonald's recent decision to shift more marketing budget away from TV in favor of online. Full of bolstering for online advertising effectiveness, including this:...[T]he best reason for McDonald's to go digital is that the medium works. Carmake  [...]
Posted: Saturday, April 26th 2003