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Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]
Posted: Friday, May 11th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

AOL Spin Off Hasn't Hurt Ad Network Share Growth

Upheaval at AOL following its spin off from Time Warner last December has not hurt its dominance of the internet ad network market. AOL Advertising was the top internet ad network in the US in December 2009, followed by the Yahoo Network and the Google Ad Network, according to a ranking of the top 15 ad networks based on their re  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 01/05/09

Industry: Apple to buy Quattro Wireless for $275 million. Analyst forecasts better days in 2010 for online ads. Another year of waiting for serious revenue from mobile ads, online display and social m  [...]
Posted: Tuesday, January 5th 2010

Online Shoppers: Bigger Budgets, Most Discounts

Bigger budgets, the ability to better research products and more discounts are some of the reasons why consumers are shopping online this year - reasons that have translated into a 4% increase in holiday e-commerce spending. Six weeks into the 2009 holiday shopping season, e-commerce holiday sales are tracking one percentage point higher than a 3% increase comScore had previously forecast. So far, U.S. consumers spent $20.7 billion, a 4% increase from $20 billion U.S. consumers spent online d  [...]
Posted: Wednesday, December 16th 2009

Industry Buzz & Snippets: 12/02/09

Online Media: Google offers publishers limit on free news access. New AOL gambit could undermine premium content goals. Ad Metrics: Under threat, Nielsen accelerates plan to measure online video. Ad Indu  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets: 11/19/09

Ad Procurement: Three ways clients can push ad agencies to save money. Email Marketing: Managing email subscriber expectations during the holidays. Email   [...]
Posted: Thursday, November 19th 2009

C-Suite: Ad Providers More Important to Strategy

As cautiously optimistic global C-suite executives continue to focus on cost-containment, they expect their advertising and communications providers to be more critical to their business strategy in the coming months, according to (pdf) research from Doremus and the Financial Times. The sixth annual "Decision Dynamics" study found that, at 20% more imp  [...]
Posted: Thursday, November 12th 2009

TNS: Ad Spending Sinks 14% in 1H09; P&G Cedes Spot as Top Advertiser to Verizon

Ad spend fell 14.3% in the first half of the year, to $60.87 billion, according to TNS Media Intelligence. The TNS number was similar to that reported two weeks ago by Nielsen Monitor-Plus, which said that total ad spending was down 15.4% for the year, to $56.9 billion, MediaBuyerPlanner writes. Second quarter spending was similar to spending in the fir  [...]
Posted: Thursday, September 17th 2009

WOM Spend to Reach $3 Billion by 2013

Spending on word-of-mouth (WOM) marketing from 2007 to 2008 rose 14.2% to $1.54 billion, and is expected to hit $3 billion by 2013, according to a report based on extensive WOM research from PQ Media, MarketingCharts writes.   [...]
Posted: Friday, August 7th 2009

Online Display Spend Rises 8.2%; Ad Spend at Large Falls 14.2%

Total measured ad expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released by TNS Media Intelligence (via MarketingCharts). This plunge followed a 9.2  [...]
Posted: Friday, June 12th 2009

Fewer Ads Spell Trouble, Users Say

More than 48% of US adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business is likely struggling, according to a study from Ad-ology Research. At the same time, a majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business. The study "  [...]
Posted: Wednesday, May 20th 2009

'Net Spend Reflects Recession Resilience

Three-fifths of online consumers plan to spend equal (41%) or more (19%) money shopping online in the next 60 days than this time last year, according to an April study from Performics and ROI Research (  [...]
Posted: Thursday, May 14th 2009

Consumer Sentiment Rallies for 3rd Straight Month

Consumer sentiment in the US rebounded this month on reduced concern about current economic conditions and diminishing fears of job loss, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index (v  [...]
Posted: Tuesday, May 12th 2009

SMBs Poised to Triple Site Spend

America's 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008. That's more than half the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift onlin  [...]
Posted: Wednesday, April 29th 2009

Consumer Confidence Rebounds in April; Job Fears Persist

Reversing seven months of crumbling confidence, Americans' economic enthusiasm rallied this month as the RBC CASH (Consumer Attitudes and Spending by Household) Index hit 38.3, a 30.1-point jump from its dismal 8.2 March level and the first significant improvement since September 2008.   [...]
Posted: Monday, April 13th 2009

Ad Spend Falls Thru '09, Forecasts Slightly Better for '10

Ad spend is expected to drop 12% in 2009, but signs indicate a leveling-off in 2010, according to a recently released Media Business Report from Jack Myers.com Media Network. The Myers report predicts a double-digit drop in total ad spending in 2009, following a 4% decline last year. It also projects this decline to continue into 2010, with a 5% dip for the full year, albeit off of a smaller base, MarketingCharts   [...]
Posted: Monday, March 16th 2009

TargetSpot: Web Radio to Grow!

Online radio rep firm TargetSpot is growing, and it expects revenues will be up in 2009, according to the co-presidents of the company. Since TargetSpot merged with Ronning Lipset Radio last October, the number of listeners to its network of more than 1000 internet radio stations has seen double-digit growth. In December, TargetSpot pulled 15.3 million unique listeners - double that of Katz Online Network, its nearest competitor - and sales grew as well, with upfront billings up 72% compared   [...]
Posted: Tuesday, February 17th 2009

Media Industry Layoffs Higher than Avg; 'Net Companies Add 7% More Jobs

The advertising and media industry has cut 65,100 jobs since the recession began in Dec. 2007, according to AdAge DataCenter's analysis of figures released by the Bureau of Labor Statistics (via MediaBuyerPlanner). Media companies cut 41,000 US jobs, or 4.6% of staff, since the recession began -- while advertising/marketi  [...]
Posted: Tuesday, February 10th 2009

European Ad Spend on Positive Growth Trajectory

Forrester Research estimates that growth in European online ad spend will slow to 10% in '09, down from 30% annual growth in '07. The "European Online Advertising Through 2013" report is somewhat more optimistic than forecasts from other firms, including E-Consultancy, Enders Analysis and GroupM, which projected growth in the market under 10%, reports MarketingCharts.   [...]
Posted: Monday, February 9th 2009