Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 7 of 7
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
SMBs Poised to Triple Site Spend
America's 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008.
That's more than half the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift onlin [...]
Posted: Wednesday, April 29th 2009
Lawmakers Shy Away from Online Ad Regulation
After a handful of hearings, the US House Small Business Committee decided not to regulate online advertising, preferring to let market forces play out, reports ClickZ.
The committee listened to a number of witnesses, all of which argued that users decide which platforms succeed or fail over the internet.
Asked point-blank about Google's dominance in the field, many witnesses stuck to their guns, asser [...]
Posted: Friday, June 27th 2008
Cross-Media Adspend Articulated
eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa [...]
Posted: Thursday, December 9th 2004
More Small Firms Online Marketing
Internet Retailer: Small online retailers are joining the online marketing ranks
It's not just the big e-commerce firms marketing online anymore. Smaller online outfits are now starting to do both search engine and website advertising, according to LaGarde, a shopping cart technology company. Where previously outbound marketing campaigns were the purview of the Amazon.coms and Expedias of the internet, smaller firms - some of [...]
Posted: Wednesday, September 29th 2004
Micropayments Finally Fashionable
CNET: Digital content spurs micropayments resurgence
Companies like Beenz, Flooz and DigiCash came too early, providing micropayment systems during the dot.com boom before major intellectual property holders - like movie studios and [...]
Posted: Wednesday, September 8th 2004
A First: Every Week Over $1 Billion in 2004
Internet Retailer: Online retail sales break through $1 billion every week this year
So far this year, and for the first full quarter ever, online retail sales booked more than $1 billion for each individual week. The last week of the first quarter just edged over the mark, scoring $1.07 billion, up about a third from last year's $810 million. Online travel sales were up a similar amount, registering $920 million for the week, [...]
Posted: Tuesday, April 13th 2004
- Showing 1 - 7 of 7