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Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Industry Buzz & Snippets: 01/05/09

Industry: Apple to buy Quattro Wireless for $275 million. Analyst forecasts better days in 2010 for online ads. Another year of waiting for serious revenue from mobile ads, online display and social m  [...]
Posted: Tuesday, January 5th 2010

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009

Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

Higher Google Earnings Point to Online Ad Recovery

Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.  Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1  [...]
Posted: Monday, October 19th 2009

Microsoft Gains Slightly in Search Wars

They're still David to Goliath, but Microsoft's Bing saw a slight increase in its share of the search market from 8% to 9.3%. According to Comscore, that's still well behind search partner Yahoo’s 19% and industry leader Google at 64%. While not a huge increase, it's also not a decline. With Yahoo set to release a new ad campaign during Advertising Week that focu  [...]
Posted: Tuesday, September 22nd 2009

Flash Now Search Engine Friendly, Adobe Says

With the launch of a Flash-reading tool from Adobe, marketers can factor Flash into their SEO efforts, instead of compensating for the presence of Flash with extra text. Adobe, the creator of Flash Player, developed a product that interprets Flash applications for web crawlers, making it possible to index that data for searchers. The technology was released to Google and Yahoo. "This will open up millions of Flash files to search," said VP of marketing Michele Turner of Adobe (  [...]
Posted: Tuesday, July 1st 2008

Deep Breaths, All: Google Paid Search Clicks Rise

For the first time in months, comScore's report on Google's paid click performance contains good news, reports Fortune. Facing previously dire comScore stats, investors had begun worrying about Google's vulnerability to economic woe. Google's paid clicks rose 19.6 percent in April, co  [...]
Posted: Friday, May 30th 2008

Study Rebuts comScore: Google Paid Clicks Up 47%

A new report shines a vastly different light on Google's recent performance than the comScore report that caused stocks to drop and hands to be wrung, reports Mediaweek. The SearchIgnite report reflects a 40 percent rise in ad revenue, with paid clicks up 45.7 percent. Those numbers come from a survey of 800 million impressions and 53 million clicks logged by Searchignite clients. That same  [...]
Posted: Monday, March 3rd 2008

Microsoft Q1 Ad Revenue Jumps 23 Percent

Microsoft logged a 23 percent increase in online advertising revenue on its first quarter earnings statements, reports ClickZ. The increase represents a significant leap ahead of goals set last year. Microsoft touts it as a win for the AdCenter platform, noting the company is better at monetizing ads now than with Overture, an ad platform now owned by Yahoo!. Overall revenue in the online services group, including MSN,   [...]
Posted: Monday, April 30th 2007

AOL Deal to Bring Graphic Changes to Google Ads

Google users may soon begin to see some heretofore rarely seen sights: not merely overhead views of the Kremlin, but ads with actual logos and graphics instead of plain text - a change prompted by Google's recent negotiations with AOL, according to the New York Times, which cites two executives close to those talks. In addition to   [...]
Posted: Tuesday, December 20th 2005

24/7 Issues Top 10 Online Advertising Predictions

Yesterday, at Ad:Tech 2005 in New York, 24/7 Real Media released its Top 10 online advertising and interactive marketing predictions for 2006. The top five predictions: Consumer-generated media will become increasingly attractive to advertisers; advertisers will continue shifting traditional adspend to the web due to an increase in internet use and better  [...]
Posted: Wednesday, November 9th 2005

Yahoo Ad System Repaired, Time to Restore Good Name

Again up and running ads After nearly a week of malfunctions and outages, Yahoo Search Marketing appears to have gotten back on its feet, having fixed the technical problems apparently caused by an attempt at a systems upgrade two weekends ago. Yaho  [...]
Posted: Tuesday, August 30th 2005

Real Estate Online Adspend to Grow by More than Half in 2005

Borrell Associates estimates that real estate ad spending on the internet alone will grow to about $1.8 billion in 2005. That will comprise about one in six ad dollars spent on real estate advertising. Online real estate ad share is estimated to grow by more than half, from 10.3 percent in 2004 to 15.9 percent this year. Borrell even pegged 2009 as the year in which real estate firms would be spending more online than on n  [...]
Posted: Monday, June 13th 2005

Yahoo Wants Search Revs to Come from Mobiles Too

The obsessively observant Rafat Ali of PaidContent reports that Yahoo is apparently looking for a new hire to help manage the migration of paid search advertising and other revenue streams to mobile platforms. The project will be run out of the Pasadena, CA office once known as Overture.   [...]
Posted: Monday, March 28th 2005

Google Sees 29 Percent Growth over Last Quarter

Google reported another blow-out-the-estimates quarter, growing 28 percent over the previous quarter, a growth rate about one and a half times the size of Yahoo's. Compared to the year before, Google's profits rose by about seven times to $204 million for the quarter from revenues of just over $1 billion. Subtracting commissions for traffic, its revenues were $653.5 million and before t  [...]
Posted: Wednesday, February 2nd 2005

Study: Manufacturers to Catch Up with Online Spending

Manufacturers will start catching up in terms of the proportion of their marketing efforts dedicated to online media, according to a new SVM E-Business Solutions study reported in ClickZ. With eight our of nine companies surveyed having stale websites created more than three to five years ago, almost two thirds said they intended to refresh their sites in 2005. Half said they would start using search marketing. A similar proportion sai  [...]
Posted: Monday, January 24th 2005

Jupiter: Net Ads to Overtake Magazines in '07

Jupiter announced that paid search led the online advertising rejuvenation of 2004, rising 34 percent in the year. Jupiter's Gary Stein also predicted the general online ad market would about double to $16.1 billion in five years, which represents a significantly slowed growth rate. Paid online display advertising grew 27 percent in 2004 and, combined with paid search, will overtake magazine advertising in gross billings in  [...]
Posted: Monday, January 17th 2005

Hundreds of Retailers Spending $50,000 or More a Month in Search

search engine marketing firm Efficient Frontier estimates that between 350 and 500 American retailers are now spending more than $50,000 per month on search campaigns, according to Internet Retailer. These campaigns typically involve from 3,000 to 5,000 search terms. Efficient Frontier, which launched only this past summer, reports  [...]
Posted: Friday, January 14th 2005

Holiday Season Search Campaigns Driving Prices Through Roof

AdAge reports that the fevered holiday online marketing environment, coupled with an already-twitchy search term supply-and-demand curve, is driving prices of some terms through the roof. It reports that agencies are seeing 80 percent price spikes in search keywords they've been buying. With many advertisers starting their first concerted search advertising campaigns this season, it will be difficult until after the holidays to determine h  [...]
Posted: Monday, December 13th 2004