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Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

'Cyber Monday' Expected to Lure 97M Shoppers

The initial numbers for Black Friday are giving retailers hope that the holiday season will be better than expected. According to comScore, consumers spent $913 million online on Thanksgiving and Black Friday - about 10% more than last year, when consumer spending drastically slowed just as the holidays approached. Web marketin  [...]
Posted: Monday, November 30th 2009

Fewer Ads Spell Trouble, Users Say

More than 48% of US adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business is likely struggling, according to a study from Ad-ology Research. At the same time, a majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business. The study "  [...]
Posted: Wednesday, May 20th 2009

Consumer Sentiment Rallies for 3rd Straight Month

Consumer sentiment in the US rebounded this month on reduced concern about current economic conditions and diminishing fears of job loss, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index (v  [...]
Posted: Tuesday, May 12th 2009

Consumer Confidence Rebounds in April; Job Fears Persist

Reversing seven months of crumbling confidence, Americans' economic enthusiasm rallied this month as the RBC CASH (Consumer Attitudes and Spending by Household) Index hit 38.3, a 30.1-point jump from its dismal 8.2 March level and the first significant improvement since September 2008.   [...]
Posted: Monday, April 13th 2009

Facebook Returns to Old Terms of Use

Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use. The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material. Revisions were brought out into the open   [...]
Posted: Wednesday, February 18th 2009

Media Industry Layoffs Higher than Avg; 'Net Companies Add 7% More Jobs

The advertising and media industry has cut 65,100 jobs since the recession began in Dec. 2007, according to AdAge DataCenter's analysis of figures released by the Bureau of Labor Statistics (via MediaBuyerPlanner). Media companies cut 41,000 US jobs, or 4.6% of staff, since the recession began -- while advertising/marketi  [...]
Posted: Tuesday, February 10th 2009

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

TheWB.com to Stream Ad-Supported 'Network Classics'

Warner Bros. has resurrected the dormant WB as an online destination for watching classic shows, reports The New York Times. Two years ago, the WB TV network was killed and replaced by The CW -- which, like its predecessors, targets the teen market. TheWB.com shall feature ad-supported episodes of Frien  [...]
Posted: Tuesday, April 29th 2008

Starbucks to Combat Brand Erosion with Loyalty Program

Feeling the pinch of the economy and encroaching low-cost providers like McDonalds, Starbucks is launching a loyalty program to bolster US sales, reports MediaBuyerPlanner. CEO Howard Schultz, the brand builder who recently returned from a seven-year break, intro  [...]
Posted: Thursday, March 20th 2008

Evo Connects Green Businesses with Jaded Buyers

Kermit is right. It's not easy being green. For spiritual Kermits, Evo has arrived -- to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels. The site's business model depends primarily on affil  [...]
Posted: Thursday, December 6th 2007

Researchers Compare Ancient Oral Tradition to Virtual Sheep-Throwing

From commenting on each other's "totem-like" walls to "friending" casual acquaintances, researchers see a resurgence to ancient patterns of oral communication, according to The New York Times. Blog posts, home-cooked videos, commenting, and micro-blogging are reportedly more like old ways of talking, than actual writing. "Orality is part  [...]
Posted: Monday, December 3rd 2007

Study Suggests Brands Be More Dynamic in 'Web 2.0'

Avenue A/Razorfish has released a study called the Digital Design Outlook, which finds that the "Web 2.0" trend is going mainstream with online users. The report suggests publishers and advertisers look beyond mere website and banner ads to build a better online brand. From RSS feeds to writing product reviews, the majority of online publishers are adopting the army of interactive features appearing at every corner of the web. 59 percent customize their homepages wi  [...]
Posted: Thursday, October 4th 2007

Pirate Bay to relaunch SuprNova

BitTorrent hub SuprNova will soon be brought back to life by The Pirate Bay, reports Ars Technica. Though it was down for about three years, Pirate Bay feels the brand is strong enough to ride its old popularity, reigniting its one-time popularity among torrents.If SuprNova does indeed come back to life it will likely have a staunch defender in Pirate Bay. The still  [...]
Posted: Monday, August 6th 2007

Webcasters Facing Curtain Close Get Rate Reprieve

Internet radio stations, almost on the verge of extinction, have now been given a second chance to avert major royalty hikes, reports Listening Post. SoundExchange, which collects royalty payments on behalf of the music industry, has opted not to begin enforcing the previously announced new rates from webcasters. The new  [...]
Posted: Tuesday, July 17th 2007

Prize Handouts Help Microsoft Gain Search Users

Microsoft's share of searches performed rose in June, drawing a significant number people to its search functions with a promotional puzzle contest, reports The Seattle Post Intelligencer. The Live Search Club integrates puzzles and games into search activity. Points for completing puzzles can be accumulated and then redeemed for various prizes. While that leads some to wonder if the three   [...]
Posted: Monday, July 16th 2007

GroupM: Russian Ad Market on a Tear to Overtake Spain

Russia will overtake Spain on its quest to become a Top 5 European ad market in 2009, according to "This Year Next Year: Russia," a media and marketing forecast from GroupM, which forecasts that media investment will grow 26 percent in 2007, to $9 billion, and 21 percent in 2008, MarketingCharts reports. As in China, the main driver in Russia is consumer demand - from f  [...]
Posted: Tuesday, July 10th 2007

Supreme Court Ruling Could Have Drastic E-Commerce Impact

A new Supreme Court ruling regarding minimum retail prices could have a dramatic impact on e-commerce, reports MarketingPilgrim. The Court ruled last week that manufacturers can set a minimum retail price that retailers must use. That rolls back an antitrust rule that's been in place since the early part of the 20th Century. It could have the effect of eliminating the abil  [...]
Posted: Monday, July 2nd 2007

eToys Founder Han Starts Shopping Site

eToys founder Frank Han is starting a new shopping site and, hopefully, learning from past mistakes, reports The Associated Press. Glimpse.com targets 20-30 year old women looking for a site that serves their fashion needs. Rather than focusing on cost-cutting, Glimpse.com will emphasize the shopping experience, combining information, shopping assistance and the biggest b  [...]
Posted: Monday, April 30th 2007

MySpace and Photobucket Make Nice

After a dispute that had MySpace blocking Photobucket slideshows from the site, the two parties have resolved the issue, reports the Associate Press. While details on the arrangement have not been made public, Photobucket content is once again able to be added to MySpace profiles. MySpace had blocked Photobucket content because of a Spider-Man 3 themed slideshow pre  [...]
Posted: Thursday, April 26th 2007