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iPads are Invading the Corporate Enterprise? Maybe, But They are Encountering Some Bumps Along the Way

There has been plenty of anecdotal evidence suggesting enterprises are taking up the iPad and even the iPhone - much to RIM's chagrin. Much of this, not surprisingly, has been driven by employee demand and companies’ realization that security is manageable on the Apple platform. "We really don't need to push the iPads, people know the benefits and are clamoring for them," says Steve Chong, manager of messaging at Union Bank in San Francisco. (  [...]
Posted: Monday, January 31st 2011

Holiday Spend Soars to $28B

Holiday ecommerce spending is up 12% year-over-year for the first 49 days of the holiday season (through Dec. 19), equaling $28.36 billion, according to comScore. This year’s holiday season holds four of the all-time high spending days, including Cyber Monday, when spending slipped past $1 billion, a single-day record writes  [...]
Posted: Thursday, December 23rd 2010

Online Shoppers: Bigger Budgets, Most Discounts

Bigger budgets, the ability to better research products and more discounts are some of the reasons why consumers are shopping online this year - reasons that have translated into a 4% increase in holiday e-commerce spending. Six weeks into the 2009 holiday shopping season, e-commerce holiday sales are tracking one percentage point higher than a 3% increase comScore had previously forecast. So far, U.S. consumers spent $20.7 billion, a 4% increase from $20 billion U.S. consumers spent online d  [...]
Posted: Wednesday, December 16th 2009

Industry Buzz & Snippets: 12/08/09

Media Strategies: Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers. CNN invests in neighborhood news feed Outside.In. Springer to launch  [...]
Posted: Tuesday, December 8th 2009

Industry Buzz & Snippets: 12/02/09

Online Media: Google offers publishers limit on free news access. New AOL gambit could undermine premium content goals. Ad Metrics: Under threat, Nielsen accelerates plan to measure online video. Ad Indu  [...]
Posted: Wednesday, December 2nd 2009

'Cyber Monday' Expected to Lure 97M Shoppers

The initial numbers for Black Friday are giving retailers hope that the holiday season will be better than expected. According to comScore, consumers spent $913 million online on Thanksgiving and Black Friday - about 10% more than last year, when consumer spending drastically slowed just as the holidays approached. Web marketin  [...]
Posted: Monday, November 30th 2009

C-Suite: Ad Providers More Important to Strategy

As cautiously optimistic global C-suite executives continue to focus on cost-containment, they expect their advertising and communications providers to be more critical to their business strategy in the coming months, according to (pdf) research from Doremus and the Financial Times. The sixth annual "Decision Dynamics" study found that, at 20% more imp  [...]
Posted: Thursday, November 12th 2009

Publicis Banks on Digital to Drive Growth

Publicis Groupe is predicting a better fourth quarter - both for itself and for the overall ad market - and a return to growth in the second half of 2010. The French advertising conglomerate reported that sales were down 5.3% in Q309 compared with the same quarter in 2008, while organic revenues declined by 7.4%, compared with analyst predictions of a 6.9% drop, MediaBuyerPlanner   [...]
Posted: Wednesday, October 28th 2009

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009

PC Sales Making Slight Recovery

Intel Corp. CEO Paul Otellini earlier this week indicated that the slump in world wide computer sales seems to be ending. Market research firm Gartner echoes that sentiment and projects that year-end totals for PC sales will only be down 2%, and not the 6% they had originally forecast. Sales are expected to account for 285 million units shipped, down from last year's total of 291 million. The release later this  [...]
Posted: Thursday, September 24th 2009

Microsoft Gains Slightly in Search Wars

They're still David to Goliath, but Microsoft's Bing saw a slight increase in its share of the search market from 8% to 9.3%. According to Comscore, that's still well behind search partner Yahoo’s 19% and industry leader Google at 64%. While not a huge increase, it's also not a decline. With Yahoo set to release a new ad campaign during Advertising Week that focu  [...]
Posted: Tuesday, September 22nd 2009

GM Plans Ad Spend to See Significant Increase

Just weeks after warning its ad agencies that they needed to "move the needle," General Motors Co.'s marketing chief Bob Lutz announced an increase in advertising budgets for the automaker's remaining brands. Lutz sees a shift in spend from the loss of some of its brands like Hummer and Pontiac back to its core brands, which will be promoted over the main GM name. "No one can buy a   [...]
Posted: Wednesday, August 12th 2009

GM, eBay Start Trial Partnership in California

Emerging from bankruptcy protection with a new plan, GM today announced the start of the eBay partnership it mentioned in July, whereby new car buyers can haggle with dealers online without ever having to deal with them in the showroom. Starting Aug. 11 and running through Sept 8, 2009, nearly all of GM’s 250 California dealers will take part in the exp  [...]
Posted: Monday, August 10th 2009

Facebook Returns to Old Terms of Use

Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use. The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material. Revisions were brought out into the open   [...]
Posted: Wednesday, February 18th 2009

TargetSpot: Web Radio to Grow!

Online radio rep firm TargetSpot is growing, and it expects revenues will be up in 2009, according to the co-presidents of the company. Since TargetSpot merged with Ronning Lipset Radio last October, the number of listeners to its network of more than 1000 internet radio stations has seen double-digit growth. In December, TargetSpot pulled 15.3 million unique listeners - double that of Katz Online Network, its nearest competitor - and sales grew as well, with upfront billings up 72% compared   [...]
Posted: Tuesday, February 17th 2009

Media Industry Layoffs Higher than Avg; 'Net Companies Add 7% More Jobs

The advertising and media industry has cut 65,100 jobs since the recession began in Dec. 2007, according to AdAge DataCenter's analysis of figures released by the Bureau of Labor Statistics (via MediaBuyerPlanner). Media companies cut 41,000 US jobs, or 4.6% of staff, since the recession began -- while advertising/marketi  [...]
Posted: Tuesday, February 10th 2009

Consumer Sentiment Improves, Expectations Up

Now that summer is nearly over, consumer confidence may be heating up, climbing 35 points to stand at 69.2, compared with 33.8 in August, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index (via Retailer Daily).   [...]
Posted: Tuesday, September 16th 2008

TiVo: Good Ads Don't Get Skipped!

Viewers are less likely to skip ads they consider relevant to them, reports TiVo (via AdWeek). The company just released its May 2008 data from PowerWatch, its second-by-second commercial audience measurement service. Data was gleaned from 20,000 TiVo users. Findings from the survey: All demographic segments time shift and fast-forward through commercials at a high rate.   [...]
Posted: Thursday, July 31st 2008

TheWB.com to Stream Ad-Supported 'Network Classics'

Warner Bros. has resurrected the dormant WB as an online destination for watching classic shows, reports The New York Times. Two years ago, the WB TV network was killed and replaced by The CW -- which, like its predecessors, targets the teen market. TheWB.com shall feature ad-supported episodes of Frien  [...]
Posted: Tuesday, April 29th 2008

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008